ADVANCE PRAISE FOR THE CARROT AND THE STICK

“This book is a must-read if you want to compete and win in the markets of today and tomorrow. Success requires understanding how to think in both win-lose and win-win ways. William Putsis lays out a rigorous framework with clever real-world examples to help understand how sustainable profits depend upon ownership of strategic points of control and win-win incentives along the value chain.”

Ravi Dhar, Director, Yale Center for Customer Insights, George Rogers Clark Professor of Management and Marketing, Yale University

“After reading The Carrot and the Stick, you will start to look at everyday situations differently. William Putsis provides a compelling narrative across industries and time periods showing how considering strategic control points can swing business outcomes. William Putsis’s role as a strategic advisor to many global brand-name corporations allows him to go beyond what would otherwise be theory and academic and connect it to the practitioner.”

Michael Lohnert, Managing Director, Boeing HorizonX Ventures

“I especially appreciated that The Carrot and the Stick did not `talk at me’ with a series of lessons, but through simple exercises guided me to explore and discover what will make our own unique businesses more valuable. Providing more than just the `what’ and the ‘why,’ William Putsis most importantly lays out the `how’ of executing a value creation strategy based on building critical importance to customers.”

Terry Theodore, Partner, Center Rock Capital Partners

“In his first book, Compete Smarter, Not Harder, William Putsis presents a process to strategically prioritize market opportunities. In The Carrot and the Stick, he follows up on this by extending the concept of strategic control to multiple market opportunities. We have found his process to be instrumental to the success we have been having in growing our markets and to our move to adjacent market opportunities. Highly recommend the book to anyone interested in growing their business.”

Keith E. Williams, President, Chief Executive Officer, and Trustee, Underwriters Laboratories Inc.