© University of Toronto Press 2020
Rotman-UTP Publishing
University of Toronto Press
Toronto Buffalo London
Printed in Canada
ISBN 978-1-4875-0165-5 (cloth) ISBN 978-1-4875-1369-6 (EPUB)
ISBN 978-1-4875-1368-9 (PDF)
Library and Archives Canada Cataloguing in Publication
Title: The carrot and the stick : leveraging strategic control for growth / William Putsis.
Names: Putsis, William, 1959– author.
Description: Includes bibliographical references.
Identifiers: Canadiana 20190172886 | ISBN 9781487501655 (hardcover)
Subjects: LCSH: Strategic planning. | LCSH: Business planning.
Classification: LCC HD30.28 .P88 2019 | DDC 658.4/012—dc23
Excerpts from “Introduction,” “The Consequences of Betrayal,” and “Android Everywhere” from DOGFIGHT: HOW APPLE AND GOOGLE WENT TO WAR AND STARTED A REVOLUTION by Fred Vogelstein. Copyright © 2013 Fred Vogelstein. Reprinted by permission of Farrar, Straus and Giroux and Allen Lane Canada, a division of Penguin Random House Canada Limited. All rights reserved. Any third party use of this material, outside of this publication, is prohibited. Interested parties must apply direction to Farrar, Straus and Giroux and Penguin Random House Canada Limited for permission.
University of Toronto Press acknowledges the financial assistance to its publishing program of the Canada Council for the Arts and the Ontario Arts Council, an agency of the Government of Ontario.