© 2019 by Bridget Brennan

All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, scanning, or other—except for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

Published by HarperCollins Leadership, an imprint of HarperCollins Focus LLC.

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Unless otherwise noted, quotations in this book were taken from personal interviews with business owners, executives. customers, and sales professionals.

The Four Motivators^® Framework is a registered trademark of Female Factor Corp. All rights reserved.

ISBN 978-1-4002-0998-9 (eBook)

ISBN 978-1-4002-0997-2 (HC)

ISBN 978-1-4002-1000-8 (TP)

ISBN 978-1-4002-1293-4 (IE)

Epub Edition January 2019 9781400209989

Library of Congress Cataloging-in-Publication Data

Library of Congress Control Number: 2018959503

Printed in the United States of America

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