CONTENTS
Introduction
Number 1: Microsoft
Number 2: AT&T
Number 3: Ford
Number 4: Apple
Number 5: McDonald’s
Number 6: America Online
Number 7: FedEx
Number 8: CBS
Number 9: Philip Morris
Number 10: Wal-Mart
Number 11: General Electric
Number 12: IBM
Number 13: Sears Roebuck
Number 14: General Motors
Number 15: J.P. Morgan & Co.
Number 16: Union Pacific
Number 17: RCA
Number 18: Nike
Number 19: Intel
Number 20: CNN
Number 21: Boeing
Number 22: Hewlett-Packard
Number 23: Standard Oil
Number 24: Sony
Number 25: USX-U.S. Steel Group
Number 26: Agence France-Presse
Number 27: Levitt & Sons
Number 28: The Walt Disney Co.
Number 29: Netscape
Number 30: Coca-Cola
Number 31: Thyssen Krupp
Number 32: Proctor & Gamble
Number 33: Yahoo!
Number 34: Toyota
Number 35: People Express
Number 36: Manpower
Number 37: Toys “R” Us
Number 38: National Football League
Number 39: Kellogg
Number 40: Johnson Publishing
Number 41: Firestone Tire & Rubber
Number 42: Avon Products
Number 43: Hilton Hotels
Number 44: Ben & Jerry’s Homemade
Number 45: Re/Max
Number 46: Singer Sewing
Number 47: Shorebank Corp.
Number 48: Metro-Goldwyn-Mayer
Number 49: L.L. Bean
Number 50: H.J. Heinz
Honorable Mentions
Bibliography
About the Author