UNCONSCIOUS BRANDING
Copyright ©, Douglas Van Praet, 2012.
All rights reserved.

For information, address St. Martin’s Press, 175 Fifth Avenue, New York, N.Y. 10010.

First published in 2012 by PALGRAVE MACMILLAN® in the United States—a division of St. Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010.

ISBN: 978-0-230-34179-1

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Library of Congress Cataloging-in-Publication Data

Van Praet, Douglas.

Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet.

   pages cm

ISBN 978-0-230-34179-1 (hardback)

1. Consumer behavior—Psychological aspects. 2. Marketing— Psychological aspects. I. Title.

HF5415.32.V36   2012
658.8’342—dc23

2012014890

A catalogue record of the book is available from the British Library.

Design by Letra Libre Inc.

First edition: November 2012

10  9  8  7  6  5  4  3  2  1

Printed in the United States of America.