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52. Ibid.
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55. Charles T. Blair-Broeker, Randal M. Ernst, and David G. Myers, Thinking About Psychology: The Science of Mind and Behavior (New York: Worth Publishers, 2003), p. 118.
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4. Ibid.
5. Webinar hosted by Sean Scott (Ameritest) and Dr. Steven Sands (Sands Research), “Finding the Sweet Spot Between Neuroscience and Quantitative Research,” attended on June 23, 2011.
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10. David Eagleman, Incognito (New York: Pantheon, 2011), p. 44.
11. Ibid., p. 48.
12. Ibid., p. 47.
13. John Medina, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Seattle: Pear Press, 2008).
14. Bernard J. Baars and Nicole M. Gage, Cognition, Brain, and Consciousness: Introduction to Cognitive Neuroscience (Waltham, MA: Academic Press, 2007), p. 173.
15. David J. Linden, The Accidental Mind (Cambridge: Harvard University Press, 2007), pp. 94-97.
16. Jonah Lehrer, How We Decide (New York: Houghton Mifflin, 2009).
17. Advertising Age, “Ad Age Advertising Century: Top 10 Icons,” adage.com, March 29, 1999, accessed May 24, 2012, http://adage.com/century/ad_icons.html.
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21. Ibid.
22. Ibid.
23. Lehrer, How We Decide, p. 35.
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27. Lehrer, How We Decide, pp. 36-39 and 54.
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16. Ibid., p. 208.
17. Rob Fuggetta, “Customer Trust in the Social Media Age,” TedxConstitutionDrive, Menlo Park, CA, December 22, 2010_, May 25, 2012, http://www.youtube.com/watch?v=5VuwMRMv-uc.
18. Ibid.
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23. Ibid.
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22. Macrae, “Brains ‘Are Hardwired To Believe In God And Imaginary Friends.’”
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29. Ibid.
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32. Figures according to Steve Neder, Volkswagen, “Agency Sales and Business Review 2011 Presentation,” Jan 23, 2012, Herndon, Virginia.
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6. Wilson, Strangers to Ourselves, p. 212.
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8. Leda Cosmides and John Tooby, Evolutionary Psychology: A Primer (Santa Barbara: University Of California, Santa Barbara, 1997), p. 12.
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10. Ibid.
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14. Ibid.
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17. Ibid., p. 133.
18. Kerry A. Dolan, “The Soda with Buzz,” forbes.com, March 28, 2005, accessed May 25, 2012, http://www.forbes.com/global/2005/0328/028_print.html.
19. Ibid.
20. Gschwandtner, Everything I Know About Sales Success.
21. Charles C. Manz, Emotional Discipline (San Francisco: Berrett-Koehler Publishers, 2003).
22. Gschwandtner, Everything I Know About Sales Success, p. 124.
23. Ibid., 135.
24. Dolan, “The Soda with Buzz.”
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26. Dolan, “The Soda with Buzz.”
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30. Gad Saad, The Consuming Instinct (Amherst, NY: Prometheus Books, 2011).
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32. A. Dan Ariely, Predictably Irrational (New York: Harper Collins, 2010), pp. 78-88.
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35. Ibid.
36. Ibid.
37. Ibid.
38. Saad, The Consuming Instinct.
39. Gerd Gigerenzer, Gut Feelings (New York: Viking Adult, 2007), p. 79.
40. Daniel Kahneman, Thinking, Fast And Slow (New York: Farrar, Straus and Giroux, 2011), p. 409.