INTRODUCTION: THE WAY OF THE NINJA
1. David Progue, “Sampling the Future of Gadgetry,” New York Times, January 11, 2012, http://www.nytimes.com/2012/01/12/technology/personaltech/in-las-vegas-its-the-future-of-high-tech-state-of-the-art.html?pagewanted=1&_r=1&ref=internationalconsumerelectronicsshowces.
2. William Scott Wilson, Ideals of the Samurai: Writings of Japanese Warriors (Valencia, CA: Black Belt Communications, 1982), 47.
3. Stephen Turnbull, Ninja: AD 1460–1650 (Oxford, UK: Osprey Publishing, 2003), 17.
4. Clayton M. Christensen, The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business (New York: HarperBusiness, 2011).
Chapter 1: Your Goal Is Victory
1. Fortune 500 “Top Companies” list, CNN, http://money.cnn.com/magazines/fortune/fortune500/2012/performers/companies/biggest/.
2. Fortune 500 list, “19. International Business Machines,” CNN, http://money.cnn.com/magazines/fortune/fortune500/2012/snapshots/225.html.
3. Verne G. Kopytoff and Laurie J. Flynn, “PC Makers Are Seeing a Slowdown,” New York Times, May 17, 2011, http://www.nytimes.com/2011/05/18/technology/18compute.html.
4. Darryl K. Taft, “IT and Network Infrastructure: IBM at 100: 20 Technologies that Soared and 10 That Failed,” eWeek.com, http://www.eweek.com/c/a/IT-Infrastructure/IBM-at-100-20-Technologies-That-Soared-and-10-That-Failed-348925/.
5. Thomas L. Friedman, “Our One-Party Democracy,” New York Times, September 8, 2009, http://www.nytimes.com/2009/09/09/opinion/09friedman.html.
6. “China to Overtake Silicon Valley, Claims Report,” China Real Time Report (blog), Wall Street Journal, June 27, 2012, http://blogs.wsj.com/chinarealtime/2012/06/27/china-to-over-take-silicon-valley-claims-report/.
7. James McGregor, “China’s Drive for ‘Indigenous Innovation,’” APCO Worldwide, http://www.uschamber.com/sites/default/files/reports/100728chinareport_0.pdf.
8. Xinhua News, “Nation’s 10-Year Education Plan Unveiled,” People’s Daily (English edition), July 30, 2010, http://english.people.com.cn/90001/90776/90785/7086363.html.
9. Hisense press release, “Creating a Dialogue: Hisense Collaborates with MIT,” January 9, 2012, http://www.hisense.com.my/news.php?content_id=34.
10. Shamim Adam, “China May Surpass U.S. by 2020 in ‘Super Cycle,’ Standard Chartered Says,” Bloomberg, November 14, 2010, http://www.bloomberg.com/news/2010-11-15/china-may-surpass-u-s-by-2020-in-super-cycle-standard-chartered-says.html.
Chapter 2: Your Strike Force
1. Eric D. Isaacs, “Forget About the Mythical Lone Inventor in the Garage,” Slate, May 18, 2012, http://www.slate.com/articles/technology/future_tense/2012/05/argonne_national_lab_director_on_the_myth_of_the_lone_inventor_in_the_garage.html.
2. Adam Cohen, “Going, Going, Gone: Meg Whitman Leaves eBay,” New York Times, January 25, 2008, http://theboard.blogs.nytimes.com/2008/01/25/going-going-gone-meg-whitman-leaves-ebay/.
3. Meg Whitman Alumni Achievement Awards profile, Harvard Business School, http://www.alumni.hbs.edu/awards/2008/whitman.html.
4. Timothy Sexton, “eBay’s Meg Whitman: America’s Greatest CEO?” Yahoo!, February 20, 2007, http://voices.yahoo.com/ebays-meg-whitman-americas-greatest-ceo-209493.html?cat=3.
5. Gary Dessler and Jean Phillips, Managing Now (New York: Houghton Mifflin, 2008).
6. “Meet eBay’s Auctioneer-in-Chief,” Bloomberg Businessweek, May 28, 2003, http://www.businessweek.com/stories/2003-05-28/meet-ebays-auctioneer-in-chief.
7. Dawn Kawamoto and Corey Grice, “eBay Roars into Public Trading,” CNET, September 24, 1998, http://news.cnet.com/eBay-roars-into-public-trading/2100-1001_3-215908.html.
Chapter 3: In War, Risk Is Unavoidable
1. Henry Samuel, “France’s Académie Française Battles to Protect Language from English,” Daily Telegraph (UK), October 11, 2011, http://www.telegraph.co.uk/news/worldnews/europe/france/8820304/Frances-Academie-francaise-battles-to-protect-language-from-English.html.
2. “Nuclear Power in France,” World Nuclear Association, http://www.world-nuclear.org/info/inf40.html.
3. “History,” Thales, http://www.thalesgroup.com/Group/About_us/History/.
4. Christine Winter, “GE Bids Adieu to Electronics, RCA,” Chicago Tribune, July 23, 1987, http://articles.chicagotribune.com/1987-07-23/business/8702230825_1_rca-thomson-sa-zenith-chairman-jerry-pearlman.
5. Robert E. Calem, “Technology; Back from the Brink, RCA Is Forging a Digital Future,” New York Times, October 23, 1994, http://www.nytimes.com/1994/10/23/business/technology-back-from-the-brink-rca-is-forging-a-digital-future.html?pagewanted=all&src=pm.
6. Peter J. Williamson and Anand P. Raman, “The Globe: How China Reset Its Global Acquisition Agenda,” Harvard Business Review, May 10, 2011, reprinted at http://viewswire.eiu.com/index.asp?layout=ebArticleVW3&article_id=1358056520&channel_id=778114477&category_id=1138152913&refm=vwCat&page_title=Article.
7. http://www.eetimes.com/electronics-news/4067823/Thomson-to-sell-RCA-in-50-million-deal.
8. Nicolas Sarkozy, “Opening of the eG8 Forum: Address by Nicolas Sarkozy, President of the French Republic,” G8 Information Centre, May 24, 2011, http://www.g8.utoronto.ca/summit/2011deauville/eg8/eg8-sarkozy-en.html.
9. Cited in “The Implications of Optimism,” NYU Stern School of Business, May 2004, http://pages.stern.nyu.edu/~alandier/pdfs/optimism.html. Full report available at http://www.cepr.org/meets/wkcn/6/6620/papers/thesmar.pdf.
10. Ibid.
Chapter 4: Prepare for Battle
1. Yardena Arar, “Gates Wows COMDEX Crowd with Tablet PC,” PCWorld, November 13, 2000, http://www.pcworld.com/article/34751-2/gates_wows_comdex_crowd_with_tablet_pc.html.
2. Ephraim Schwartz, “Microsoft to Unveil Tablet PC,” PCWorld, November 8, 2008, http://www.pcworld.com/article/34329/microsoft_to_unveil_tablet_pc.html.
3. John Fontana, “Microsoft’s History with the Tablet PC,” PCWorld, January 17, 2010, http://www.pcworld.com/article/187062/microsofts_history_with_the_tablet_pc.html.
4. Jonah Lehrer, “Don’t!: The Secret of Self-Control,” New Yorker, May 18, 2009, http://www.newyorker.com/reporting/2009/05/18/090518fa_fact_lehrer.
5. Stephen Turnbull, Ninja: AD 1460–1650 (Oxford, UK: Osprey Publishing, 2003), 27.
6. “Profiles on Legal Permanent Residents: 2011,” U.S. Department of Homeland Security, http://www.dhs.gov/files/statistics/data/DSLPR11c.shtm.
7. “Persons Obtaining Legal U.S. Permanent Resident Status by Region and Selected Country of Last Residence: 1820–2010,” U.S. Department of Homeland Security, http://www.dhs.gov/xlibrary/assets/statistics/maps/lpr/lpr_map_icolr_1820_2010.pdf.
8. Vivek Wadhwa, “The Faces of Success, Part I: How the Indians Conquered Silicon Valley,” Inc., January 13, 2012, http://www.inc.com/vivek-wadhwa/how-the-indians-succeeded-in-silicon-valley.html.
9. Vivek Wadhwa, “Why Silicon Valley Should Fear India,” Washington Post, November 22, 2011, http://www.washingtonpost.com/national/on-innovations/why-india-should-scare-silicon-valley/2011/09/14/gIQALjiolN_story.html.
10. “India Will Not Pursue Protectionism Policy: Telecom Minister Kapil Sibal to Foreign Electronics Manufacturers,” Economic Times, February 28, 2012, http://articles.economictimes.indiatimes.com/2012-02-28/news/31108139_1_import-bill-preference-in-government-procurement-shyam-telecom.
Chapter 5: The Art of War
1. Bari Weiss, “Groupon’s $6 Billion Gambler,” Wall Street Journal, December 20, 2010, http://online.wsj.com/article_email/SB10001424052748704828104576021481410635432-lMyQjAxMTAwMDEwODExNDgyWj.html.
2. James B. Stewart, “When the Network Effect Goes into Reverse,” New York Times, August 17, 2012, http://www.nytimes.com/2012/08/18/business/Sites-Like-Groupon-and-Facebook-Disappoint-Investors.html?_r=1.
3. Peter F. Drucker, Management: Tasks, Responsibilities, Practices (New York: Harper & Row, 1973, 1974), 62.
4. Josh Spiro, “The Great Leaders Series: Jeff Bezos, Founder of Amazon.com,” Inc., October 23, 2009, http://www.inc.com/30years/articles/jeff-bezos.html.
5. Daniel Lyons, “ ‘We Start with the Customer and Work Backward’: Jeff Bezos on Amazon’s Success,” Slate, December 24, 2009, http://www.slate.com/articles/news_and_politics/newsmakers/2009/12/we_start_with_the_customer_and_we_work_backward.html.
6. Associated Press, “Amazon: E-Commerce Success Story,” CBS News, February 11, 2009, http://www.cbsnews.com/2100-205_162-706351.html?tag=contentMain;contentBody.
7. Bureau of Labor Statistics, “Local Area Unemployment Statistics: Unemployment Rates for States,” U.S. Department of Labor, http://www.bls.gov.
8. ZDNet Research for IT Facts, “50% of Internet Traffic Passes Through Virginia,” December 11, 2003, http://www.zdnet.com/blog/itfacts/50-of-internet-traffic-passes-through-virginia/5057.
9. Matt Scherer, “Shapiro Interview Pt 2,” AustinStartup, April 4, 2012, http://austinstartup.com/2012/04/shapiro-interview-pt-2/.
Chapter 6: The Ninja Code
1. Jerry B. Harvey, “The Abilene paradox: the management of agreement,” Organizational Dynamics 3 (Winter 1974): 63–80.
2. Doug Gross, “Did Steve Jobs Kill Adobe Flash?,” CNN, November 9, 2011, http://articles.cnn.com/2011-11-09/tech/tech_mobile_flash-steve-jobs_1_html5-battery-hog-photoshop?_s=PM:TECH.
3. Andrew McLaughlin, “Google Goes to Washington,” Google Official Blog, http://googleblog.blogspot.com/2005/10/google-goes-to-washington.html.
4. Alex Fitzpatrick, “Google Spends More on Lobbying than Apple, Facebook, Microsoft Combined,” Mashable, April 24, 2012, http://mashable.com/2012/04/24/google-record-lobbying/.
5. Henry Juszkiewicz, “Gibson’s Fight Against Criminalizing Capitalism,” Wall Street Journal, July 19, 2012, http://online.wsj.com/article/SB10001424052702303830204577448351409946024.html.
6. Rob Bluey, “Months After Federal Raid, Gibson Guitar Still Faces No Charges,” The Foundry (blog), February 23, 2012, http://blog.heritage.org/2012/02/23/video-months-after-federal-raid-gibson-guitar-still-faces-no-charges/.
7. “Gibson CEO to Obama: Show Some Concern for Nation’s Job Creators,” Fox News, September 8, 2011, http://www.foxnews.com/politics/2011/09/08/gibson-ceo-to-obama-show-some-concern-for-nations-job-creators/.
8. http://www.gibson.com/absolutenm/templates/FeatureTemplatePressRelease.aspx?articleid=1359&zoneid=6.
9. James Oliphant, “Labor Board Drops Complaint Against Boeing over S.C. Plant,” Los Angeles Times, December 9, 2011, http://articles.latimes.com/2011/dec/09/news/la-pn-nlrb-boeing-20111209.
Chapter 7: Ninjas Break the Rules
1. Scott Shane, “California Rules the Venture Capital Ecosystem,” Small Business Trends, December 22, 2010, http://smallbiztrends.com/2010/12/california-rules-venture-capital-ecosystem.html; Marc Lifsher, “California Is by Far the Leading State in Luring Venture Capital,” Los Angeles Times, April 5, 2012, http://articles.latimes.com/2012/apr/05/business/la-fi-mo-california-far-away-leader-20120405.
2. Jan Norman, “California Ranks 50th in New Business Creation,” Orange County Register, August 28, 2011, http://jan.ocregister.com/2011/08/28/california-ranks-50th-in-new-business-creation/63331/.
3. Jan Norman, “Report: 254 Companies Left California in 2011,” Orange County Register, March 2, 2012, http://www.ocregister.com/articles/moved-342887-companies-texas.html.
4. G. Scott Thomas, “Texas, North Dakota Are Rare States with Private-Sector Employment Gains,” Business Journals, March 26, 2012, http://www.bizjournals.com/bizjournals/on-numbers/scott-thomas/2012/03/texas-north-dakota-are-rare-states.html?appSession=84998451895589&RecordID=&PageID=2&PrevPageID=2&cpipage=1&CPIsortType=desc&CPIorderby=Percent_change&cbCurrentPageSize=.
5. Edmund G. Brown, Jr., Governor of California, et al. v. Entertainment Merchants Association et al., 131 S. Ct. 2729 (2011), http://scholar.google.com/scholar_case?case=12960598670321445636&q=Brown+v.+Entertainment+Merchants+Association&hl=en&as_sdt=2,47&as_vis=1.
6. Marcia Fritz, “Put Pension Reform in California to the Vote,” Los Angeles Times, June 26, 2012, http://www.latimes.com/news/opinion/commentary/la-oe-fritz-pension-reform-california-20120626,0,1584148.story.
7. Joseph M. Hayes, “California’s Changing Prison Population,” Public Policy Institute of California, April 2012, http://www.ppic.org/main/publication_show.asp?i=702; Chris Megerian, “Officials Announce Sweeping Overhaul of California Prisons,” Los Angeles Times, April 24, 2012, http://articles.latimes.com/2012/apr/24/local/la-me-prisons-20120424.
8. “Generating Higher Value at IBM,” IBM, http://www.ibm.com/annualreport/2011/ghv/#two.
Chapter 8: Innovate or Die
1. “Amazon: eBook Sales Surpass Printed Books,” Huffington Post, May 19, 2011, http://www.huffingtonpost.com/2011/05/19/amazon-ebook-sales-surpas_n_864387.html.
2. Ronald Glover, “Hollywood Hopes Rise as Blu-ray, Digital Offset DVD Decline,” Reuters, April 29, 2012, http://www.reuters.com/article/2012/04/29/entertainment-us-deg-idUSBRE83S0B120120429.
3. Philip Elmer-DeWitt, “Analysts: iPod Sales Expected to Decline 7.2% Year over Year,” CNN, July 15, 2011, http://tech.fortune.cnn.com/2011/07/15/analysts-ipods-sales-expected-to-decline-7-2-year-over-year/.
4. Parks Associates, “TargetSpot Digital Audio Benchmark and Trend Study, 2012,” http://www.targetspot.com/wp-content/uploads/2012/05/TargetSpot-Digital-Audio-Benchmark-and-Trend-Study_2012-White-Paper-copy.pdf.
5. Ben Sisario, “Radio Royalty Deal Offers Hope for Industrywide Pact,” New York Times, June 10, 2012, http://www.nytimes.com/2012/06/11/business/media/radio-royalty-deal-offers-hope-for-industrywide-pact.html.
6. Trefis Team, “Sirius XM and Sound Exchange Square Off in the Battle over Royalty Rates,” Forbes, April 10, 2012, http://www.forbes.com/sites/greatspeculations/2012/04/10/sirius-xm-and-soundexchange-square-off-in-the-battle-over-royalty-rates/.
7. Letter from Albert Foer and Diana Moss of the American Antitrust Institute to Congressman Dave Camp and Senator Max Baucus, posted at http://www.antitrustinstitute.org/~antitrust/sites/default/files/AAI%20Letter%20to%20Congress%20re%20Spectrum_0.pdf.
8. Bryce G. Hoffman, American Icon: Alan Mulally and the Fight to Save Ford Motor Company (New York: Crown Business, 2012), 1.
Chapter 9: An Army of Ninjas
1. Joel Levy, Ninja: The Shadow Warrior (New York: Sterling Publishing Company, 2008), 38.
2. David Jon Lu, Japan: A Documentary History (Armonk, NY: M.E. Sharpe, 1997), 203.
3. Philip N. Howard et al., “Opening Closed Regimes: What Was the Role of Social Media During the Arab Spring?,” Project on Information Technology and Political Islam, September 2011, http://dl.dropbox.com/u/12947477/publications/2011_Howard-Duffy-Freelon-Hussain-Mari-Mazaid_pITPI.pdf.
4. Chris Taylor, “Twitter Users React to Massive Quake, Tsunami in Japan,” Mashable, March 11, 2012, http://mashable.com/2011/03/11/japan-tsunami/.
Chapter 10: The Shadow Warrior
1. Stephen Turnbull, Ninja: AD 1460–1650 (Oxford, UK: Osprey Publishing, 2003), 144.
2. Barton Whaley, in Military History and Strategic Surprise, eds. John Gooch and Amos Perlmutter (Totowa, NJ: Frank Cass, 1982).
3. Clayton M. Christensen, The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business (New York: HarperBusiness, 2011).
4. Brian Caulfield, “Steve Jobs Bio: Apple Has 3 Years of New Products in Jonathan Ive’s Studio,” Forbes, October 25, 2011, http://www.forbes.com/sites/briancaulfield/2011/10/25/steve-jobs-bio-apple-has-3-years-of-new-products-in-jonathan-ives-studio/.
5. Apple Inc., Form 10-K Annual Report SEC filing, October 26, 2011, http://biz.yahoo.com/e/111026/aapl10-k.html.
6. Matthew Shaer, “Newly Knighted, Apple Design Chief Hints at Mystery Product,” Christian Science Monitor, May 23, 2012, http://www.csmonitor.com/Innovation/Horizons/2012/0523/Newly-knighted-Apple-design-chief-hints-at-mystery-product.
7. Jason Chen and Jesus Diaz, “This Is Apple’s Next iPhone,” Gizmodo, April 19, 2010, http://gizmodo.com/5520164/this-is-apples-next-iphone.
8. Barney Jopson, “Amazon Finds Upside to Sales Tax Payment,” Financial Times, July 10, 2012, http://www.ft.com/cms/s/0/9bde8748-c201-11e1-8e7c-00144feabdc0.html#axzz21SISpQcy.
9. “Transmeta,” Wikipedia, http://en.wikipedia.org/wiki/Transmeta.
10. Mark Henricks, “Loose Lips Sink Ships,” CNN, June 19, 2011, http://money.cnn.com/2001/06/19/sbstarting/entre_hush/index.htm.
11. Jenny Stover, “DataRPM Comes Out of Stealth Mode; Announces ‘Instant Analytics’ for Everyone,” DataRPM press release, July 24, 2012, http://news.yahoo.com/datarpm-comes-stealth-mode-announces-instant-analytics-everyone-080243144.html.
12. Henry Clay Whitney, Life on the Circuit with Lincoln (Boston: Estes and Lauriat, 1892), 178.
Epilogue: The International CES Killer Strategy
1. Joyce McKee, “Exhibitions Hold a Unique Value Proposition,” CEIR Blog, December 28, 2011, http://blog.ceir.org/ceir-reports/exhibitions-hold-a-unique-value-proposition.
2. CEIR Index, An Analysis of the 2011 Exhibition Industry & Outlook, available at: http://www.ceir.org/the_big_reports/exhibition_index/exhibition_index.
3. See, for example, Gitomer’s website, http://www.gitomer.com/.