A
access
control of, 40
platforms and, 118
accounts, establishing
Addison Public Library (Illinois), 9
administrators, selecting, 29, 30, 96
advertising
blogs and, 126
Pinterest and, 76
agility, Wiki and, 39
aisles, code placement, 136
Albertsons Library, 116, 120, 124
Alman, Susan, 3
analysis tools, 161
analytics, 65
analytics (Google), 18, 127–129
Android
audiobooks, 59
Foursquare, 97
Google + and, 89
Apple Mail, 27
application programming interfaces (API), 6
archiving, platforms and, 118
Ashland University Library, 119
assessments
Audacity (audio recording), 59
audience
bloggers and, 123
building, 27
B
badges, Foursquare and, 96, 111
banning books, 84
barcodes, 14
Barger, Jorn, 115
Baylor University, 15
Bee Tagg (code generator), 138
Bell, Stephen, 147
best practices
Facebook, 37
Foursquare, 112
best practices (cont.)
video sharing sites, 66
Wikis, 48
Bitly, QR codes and, 134, 138–139
Blackboard management system, 47
blogs
establishing accounts, 121–126
boards
editing, 79
Boise State University, 116, 120
bookmark managing site, 67
books, banning, 84
branding videos, 62
Brigham Young University, 15, 51
broadcast hangouts, 81
Broward County Libraries (BCL), 142
business page, 83
C
calendar (Google), 81
California’s Contra Costa County Library (CCCL), 142
Camtasia (video editor), 53
Carnegie Library, 101
case studies
Celeste Bartos Forum, 109
Central Methodist University (CMU), 76
check-ins (Foursquare), 11, 95, 106
Chesterfield County Public Library, 140, 144
Chu, Kai-Wah, 42
circles, Google +, 85
Clarke, James B., 47
Claude Moore Health Sciences Library, 76
clips, changing length, 61
Colburn, Selene, 7
collaboration, Wiki and, 39
comments
Facebook and, 29
platforms and, 118
tweeting, 154
communication tools, 116
communities, Google +, 81, 82, 85
contacts
Google +, 82
inviting, 27
content
choosing, 123
selection of, 140
Twitter, 162
content management systems, 120
copyright
Google +, 84
cost, platforms and, 118
Coyle, James R., 47
craft networks, 17
Creative Commons license, 63
CSV files, 32
Cunningham, Ward, 39
customers
QR codes and, 140
D
dashboards
Blogger, 119
Foursquare, 106
StatCounter, 127
data displays, Foursquare, 106
DeLillo, Don, 109
Denso Wave, 131
descriptors, video and, 63
digital marketing, 2
Digital Millennium Copyright Act, 75
DiSilvestro, Amanda, 91
displays, platforms and, 118
doors, code placement, 136
drive files (Google), 81, 82, 90
ducking, videos and, 61
Dudenhoffer, Cynthia, 76
Duke University (North Carolina), 56
Dworak, Ellie, 48
E
e-readers
QR codes and, 142
Eder, Steve, 75
Edible Book Festival, 56
editing
Ekart, Donna, 75
Elmore, Lauren, 143
Pinterest accounts using, 69–70
embedding stream, 157
entries, platforms and, 118
equipment, code placement, 136
evaluations
events
tweeting, 154
F
Facebook (social media)
best practices, 37
cross-posting and, 126
establishing an account, 26–29
evaluating and assessing, 32–37
Twitter and, 159
fair use, 84
Fichter, Darlene, 18
focus groups, 46
folders, video and, 57
followers
following and, 156
forums
Celeste Bartos Forum, 109
Foursquare, 109
Google +, 85
WordPress, 120
Foursquare (social media)
best practices, 112
maintenance and advertising, 104–105
New York Public Library, 12, 109–112
Twitter and, 160
Fredrick, Kathy, 6
free speech policies, 19
freeware, 59
fundraising sites, 17
G
GigaOm, 85
Gilchrist, Debra, 58
global positioning system (GPS), 11, 95
goals, setting, 139
GoodReads (social media), 17
Google + (social media)
evaluating and assessing, 91–92
maintaining and advertising, 90–91
groups
Google +, 85
Gwinn, Mary Ann, 36
H
Haines, Laura, 7
Hangouts (Google +), 10, 81, 88–89
headsets, videos and, 59
Holt, Michael, 19
Hootsuite (media management), 18, 31, 159
House Rules (Foursquare), 101
I
iHunt, 144
iLife (video editor), 60
iMovie (video editor), 53, 60, 61
incentives, QR codes and, 143
Insights (Facebook feature), 29, 32
institutions page, 83
instruction, QR codes and, 144
intellectual property, 84
Interlibrary Loan Whiteboard (video), 54
Involver (app), 32
iPhone, Foursquare and, 97
J
Jackson, Millie, 6
jargon, 59
Jeffery, Kevin, 48
K
Kansas State University, 121
Kaywa (code generator), 138
Keynote, 60
Kickstarter (fundraising site), 17
King County Libraries (KCL), 143
Klout (website), 17
L
Landry, Chris, 142
LibQual, 123
librarians, embedding, 15
LibraryThing (social media), 17
LibTecWomen, 85
LinkedIn (social media), 160
linking
platforms and, 118
tweets and, 154
Link.Me (QR reader), 137
Loughborough University, 144
M
maintenance
Wikis, 45
managing and monitoring, 18–19
marketing
blogs and, 12–13, 116–117, 126
managing and monitoring, 18–19
other considerations, 17
plans for, 48
materials, gathering, 59
Mathews, Brian, 3
mayors, Foursquare and, 98
measurable objectives, 59
media
embedding tools, 64
management sites, 18
suggested reading, 23
Meego, 97
Mendeley (scholarly network), 17
mentions (Twitter), 156
messages
Facebook, 29
videos and, 58
microphones, 59
mini-iHunt, 144
mobile (Google), 120
monitoring Facebook, 29
“Monster Ball” (collection), 54
MovieMaker (video editor), 53, 60, 61
MySpace (social media), 17
N
Names Policy (Google), 83
navigation
platforms and, 118
networks, 17
New York Public Library, 12, 82, 109–112, 110
Nielsen, 115
NOPIN header (Pinterest), 75
notifications, Facebook, 29
O
objectives, videos, 58
Oguz, Fatih, 19
Ohio State University, 42, 46–48
organization, videos and, 57
orientation (YouTube video), 55
Outlook Express, 27
P
pages
Facebook and, 27
party mode, 89
patron naming, 117
patrons, QR codes and, 140
PBWorks, 41
Peerbackers (fundraising site), 17
Pew Research Center, 147
photos
tweeting, 154
Pima County Public Library, 152, 153
Pin It button, 8
Pinterest (social media)
places page, 83
planning
technology and, 139
PMWiki, 43
policies
free speech, 19
Google Names, 83
populating pages
posting
blogs and, 117
posting (cont.)
Google +, 87
multiples, 125
platforms and, 118
PowerPoint, 60
prescreening videos, 62
profiles, 149
programs, tweeting, 154
promotion, video, 53–56, 64–65
proprietary software, 59
protecting tweets, 150
Providence College Library, 15
public settings, 62
Pulliam, Beatrice, 142
Q
QR codes
evaluation and statistics, 138–139
locating, 137
maintaining and advertising, 137–138
R
Ravelry (craft network), 17
really simple syndication (RSS), 126, 155
refreshing cache, 72
research
networks for, 17
portals for, 76
return on investment (ROI), 2
retweet (RT), 156
Ripples (Google), 91
Robot Wisdom, 115
Romero, Nuria Lloret, 2
S
scanning codes, 137
scavenger hunts, QR codes and, 144
schedule feature (Facebook), 31
scholarly networks, 17
screencast programs, 59
scripts, writing, 59
searches
platforms and, 118
Twitter, 152
Seattle Public Library (SPL), 35–37
Seattle Times, 36
security, Twitter, 162
Semple, Maria, 36
Series 40, 97
service terms, 84
services, marketing, 54
settings buttons, 153
setup, platforms, 118
sharing
icons and, 126
pins and, 72
public, 89
video sites, 52
short message service (SMS), 139
Singel, Ryan, 115
software
SourceForge (audio recording), 59
spaces, marketing, 55
specials, creating, 103, 104, 110
speed of video, changing, 61
stacks, code placement, 136
staff, training, 141
stakeholders, following, 153
statistics
Steele, Elsa, 143
Stephens, Derek, 143
storyboards, creating, 60
strategies, setting up, 122
stream, Twitter, 155
subscriptions, 121
suggestion boxes, virtual, 78–79
support, QR codes and, 141
surveys, assessments and, 46
Symbian, 97
synchronizing audio and video, 61
Syracuse University (New York), 102
T
tab settings, 71
tags, video and, 63
technologies, suggested reading, 24
technology, marketing with
considerations, 17
managing and monitoring, 18–19
technology planning, 139
Technorati, 115
“Technorati’s State of the Blogosphere,” 115
terms of service, 84
testing codes, 141
third-party hosted Wikis, 40–42
Thornton, Elaine, 10
thruSocial (app), 32
Thunderbird (email service), 27
Tiki, 43
tools
Google +, 85
marketing with technology, 3–4
media embedding, 64
traffic sources, 65
transitions, adding, 62
Tumblr (social media), 126
TweetDeck (media management), 18, 159
tweeting, Twitter and, 15, 152–159, 155
Twitonomy, 161
Twitter Counter, 161
Twitter (social media)
cross-posting and, 126
establishing an account, 148–150
evaluating, assessing, statistics, 160–162
finding, following, and tweeting, 152–159
Pinterest and, 68
Typepad, 121
U
University of Bath Library, 143–144
University of Houston (Texas), 4–5
University of Huddersfield, 142, 144
University of Minnesota Duluth, 7, 47–48
University of Southern California, 103–104
University of the Pacific, 144
University of Toronto, 47
University of Wolverhampton (UK), 6
unlisted privacy, 62
Unquiet Library, 13
updates
Blogs, 123
uploading videos, 63
URLs
providing, 141
USB microphones, 59
user names, 148
user reviews, 121
V
vCards, 132
venues
screening, 97
video conferencing, 88
video sharing sites
about, 51
best practices, 66
evaluating and assessing, 65–66
marketing with technology, 7–8
publication, promotion, assessment, 62–65
videos
publication and promotion, 62–65
viewing meters, 65
Villanova University (Pennsylvania), 111
Vimeo (video sharing)
tips for, 19
using, 7
virtual pinboards, 67
visitor data, 106
W
Waters, Joe, 139
weblog, 115
WebOS, 97
websites, Twitter buttons, 157
Wells, Veronica A., 144
Wheelock, Doug, 98
WikiMatrix, 40
Wikis
adding content, 45
best practices, 48
establishing an account, 43–44
evaluating and assessing, 45–46
Wikispaces, 41
Wisniewski, Jeff, 18
Wistia (hosting service), 57
Worchester Polytechnic Institute, 76
writing scripts, 59
X
XLS files, 32
Y
YouTube (video sharing)
copyright license, 63
Hangouts and, 88
tips for, 19
Z
Zald, Anne, 58