TABLE OF CONTENTS

A Word from Bob

Editor’s Note

PROLOGUE: The First Grandchild

ACT ONE. 2004: Annus Notabilis

1. The Biggest Deal of All

2. The Fierce Determination of a Grandmother

3. “OK, I’ll Make It $25 Million.” The Bernie Marcus Factor

4. Reflections on Success

ACT TWO. 1969–2012: Corporate Transformation

6. Media Baptism by Fire: Cox Cable

7. This Thing Called Cable

8. Chuck Dolan, Cablevision, and Me

9. The Business of CNBC

10. Rebuilding After a Firestorm: The Dateline Fiasco

11. Creating the Must-See TV Money Machine

12. Travels with Johnny Carson

13. The Ted Turner Factor

14. Olympic Gold

15. NBC + Microsoft = MSNBC

16. Dante’s Inferno: The Queen Mary 2 Became the Exxon Valdez!

17. Rebooting Network-Affiliate Relations

18. Leaving NBC and GE

19. Comcast Takes Over

20. My Roller-Coaster Ride with Jack Welch

21. Suzanne: My Life’s Partner

Act Three. 2004–Now: Nonprofit Transformation

22. 1 in 166: The Hidden Epidemic

23. Building from Scratch, Block by Block

24. Building Block #1: Global Expansion

25. Building Block #2: Political Muscle

26. Building Block #3: Grassroots Strength

27. Building Block #4: Business Principles

28. Building Block #5: Strategic Alliances

29. The Future for Autism Families

30. Vaccines and Other Controversies: A House Divided

31. MSSNG: From Beijing to Google

EPILOGUE: Christian at Fourteen

APPENDIX A: NBCU

Vintage Wright: What Next?

Some Deal Hits, Some Misses

Where Are They Now?

APPENDIX B: AUTISM

What We’ve Learned About Autism

Acknowledgments

The Wright Photography