F**K IT. THE TWO-IN-ONE HANDY LIFE TOOL

And so this one beautiful phrase has two opposing applications:

1. To help you let go and slow down.
2. To help you go for it and get moving.

So F**k It helps you to find balance in your life, whichever direction you’re coming from.

Going too fast? Say F**k It to all that, and slow down, man.

Going too slow? Say F**k It and grab life by the balls, missus.

In Alice in Wonderland, Alice realizes she’s too big to get through the door, so she finds a handy bottle of something that says, ‘Drink Me.’ She shrinks but becomes too small, so she eats a bit of cake that says ‘Eat Me’ and grows again.

F**k It is the drink and the cake all in one. It helps you shrink when you need to shrink. And it helps you grow when you need to grow. The trick is find the right size or, for you, ‘balance.’ So, no worries, because you have your handy two-in-one F**k It life tool.

And that’s what F**k It does – it balances your life. It allows you a quick and powerful way to either slow down or speed up.

So, how come F**k It has this magic ability of being able to help you let go AND go for it? How can it be the drink AND the cake? The answer lies in the magical mystery world of the F**k It State: a balanced, neutral, blissful state to which every mention of the magic words ‘F**k It’ allude.

So, it’s time to enter the magical kingdom and explore that state.