ONCE UPON
A TIME…

In all things written, there is the eternal division between fiction and non-fiction. Fiction is stories, figments of an author’s imagination. Words with a capacity to take you to fairy-tale worlds and travel alongside imaginary characters. Non-fiction is facts, preferably of the kind that reveal truths unknown to you. Wrapped in how-to titles and lathered with numbers and arguments, their aim is to instruct, to teach you something. Yet fictional worlds are just as laden with lessons as their more factual counterparts. While less didactical or not as obvious, their teachings are just as valuable.

We’ve had a hard time categorizing this book in either one of these boxes. Obviously, this is no romantic fairytale. But it isn’t lab-made scientific research either. It surely isn’t futuristic sci-fi, yet depicts a world that doesn’t quite exist – yet.

This book finds itself tightrope walking the dividing line between fiction and non-fiction, reality and make-believe. In part, it is a book about how we see, experience and read the world today. A description of our reality. In part, it is wishful thinking, an attempt to predict a future reality, and with this prediction, to increase the odds that our predictions may materialize. This is a prophecy we hope to be of the self-fulfilling kind.

The story is meant for those who want to challenge the status quo, wherever you sit in the company. Metasystem thinking is a mindset, it’s not bound to a role or a job description. Neither is it linked to big or small companies, traditional or tech players. It’s for those who want to make impact, together.

This book wants you to start moving. It encourages you to start wishing out loud, together, and by doing so, making that future more probable. So maybe today, our book is still filed away as fiction. But with every person who reads it, we get closer to the non-fiction section.

“Everybody must have
a fantasy”

ANDY WARHOL