Coming Soon from XML Press

The Content Pool, by Alan J. Porter

All companies, no matter what industry they are in or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about it.

Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company’s content, which contains all of its intellectual property, is often overlooked.

Whether you know it or not, your company is a publisher.

Alan J. Porter’s forthcoming book, The Content Pool: How to Identify, Organize, Manage, and Leverage Your Company’s Largest Hidden Asset, makes the case for placing content creation, management, and distribution on a par with other core strategic business activities.

The book will explore:

• Why every company is a publisher
• What content do you produce now, and how do you use it?
• Identifying the audience, today and in the future
• Is the language you use costing you money or even making you legally liable?
• Content development silos – gain through collaboration
• How consistency saves you money
• Where are your pain points?
• Styles and Standards
• Rewrite and reuse
• It’s about answers, not the documentation
• Your customers will add value to your content
• Technology comes last
• Your content can be a revenue source
• Good content wins customers
• Helpful content reduces support costs
• Develop a Content Strategy

The book will conclude with – The Case for having a CCO (Chief Content Officer).

The Content Pool is scheduled for publication in 2011.