KICK-ASS COPYWRITING IN 10 EASY STEPS IS THE RESULT OF A LIFETIME OF writing and marketing experience. With that said, there are many people who helped me get to the point in my life and career where writing this book became possible. I’ll do my best to acknowledge those people here, but in many cases, words simply aren’t enough to convey my gratitude.
First, I have to thank my parents, Bill and Carol Ann Henry, for their constant encouragement and support. From the time I was a young child, they encouraged my writing and their words of support did not fall on deaf ears. Copywriting has always come naturally to me, and I love it. Writing a book has always been one of my goals in life. Kick-ass Copywriting in 10 Easy Steps is my second book, so I’ve reached that goal and for that I thank my parents.
Where would I be without my husband, Scott? Probably still working in the corporate world enjoying my role in the marketing field but not pursuing my true dreams and goals. With my husband as my partner, I know I can accomplish anything I set out to do. His support keeps me going and is a constant reminder that I can do it when I doubt myself.
Of course, my children, Brynn, Daniel, and Ryan, inspire me everyday. They don’t even know it yet, but they also played a part in helping me write this book. Without them, I may not have pursued working from home and writing for myself.
To Leslie List from Kulture Marketing for helping me gather the ad samples used in Chapter 15, and to Lesley Rock at SquareOne Publishing Partners for patiently making this book look great.
To my agent, Bob Diforio, and to Jere Calmes at Entrepreneur Press, thank you for recognizing I have something to say and letting me say it.