Appendix B
Additional Copywriting and Marketing Resources

Blogs

Copyblogger.com: The most popular blog about online copywriting written by Brian Clark, an internet marketing strategist and web content developer.

Bly.com/blog: Written by one of the most successful and well-known copywriters, Bob Bly.

CopywritingMaven.com: Written by Roberta Rosenberg, a direct marketing and copywriting specialist with over 20 years of experience.

DirectCreative.com/blog/: Written by Dean Reick, a feelance copywriter with experience writing for over 200 brands.

Brandcurve.com and MarketingBlurb.com: Written by Susan Gunelius, freelance writer and copywriter with over a decade of experience writing copy for some of the largest companies in the world.

Websites

Bly.com: The website of one of the most well-known copywriters, Bob Bly, with links to his books, articles, and more.

Entrepreneur.com: Website dedicated to small business owners offering a variety of marketing, advertising, branding, and copywriting articles.

About.com Guide to Web Logs (http://weblogs.about.com): Through About.com (a New York Times Company), Susan Gunelius teaches readers about business, professional, and personal blogging.

Online Copywriting Courses

AbsoluteClasses.com: The Absolute Write University offers a variety of writing courses including Susan Gunelius’ course, Copywriting in 10 Easy Steps.

AWAIonline.com: The American Writers and Artists Institute offers a variety of courses including copywriting instruction.

Books

The Copywriter’s Handbook (Holt Paperbacks, April 4, 2006): Written by one of the most well-known copywriters, Bob Bly.

The Adweek Copywriting Handbook (Wiley, December 11, 2006): Written by popular copywriter, Joseph Sugarman.

Instant Advertising (McGraw-Hill, December 19, 2005): Written by Bradley J. Sugars, a professional business coach, entrepreneur, and author.

The 22 Immutable Laws of Marketing (HarperBusiness, April 27, 1994): Written by Al Ries and Jack Trout; an easy, straight-forward book about marketing.

Kellogg on Branding (Wiley, September 29, 2005): Edited by Alice Tybout and Tim Calkins; an excellent primer to branding.

Foundations of Marketing (Palgrave Macmillan, October 14, 2005): Written by Jonathon Groucutt; an excellent primer to marketing.

Ultimate Guide to Direct Marketing (Entrepreneur Press, October 4, 2005): Written by Al Lautenslager; a comprehensive resource to learn about direct marketing.

Ultimate Small Business Marketing Guide (Entrepreneur Press, January 4, 2007): Written by James Stephenson with Courtney Thurman; a complete introduction to marketing basics for small business owners.