All rights reserved. Apart from any fair dealing for the purpose of private study, research, criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, electrical, chemical, mechanical, optical, photocopying, recording or otherwise, without the prior written permission of the copyright owner. Enquiries should be addressed to the Publishers.

Every attempt has been made by the Publishers to secure the appropriate permissions for materials reproduced in this book. If there has been any oversight we will be happy to rectify the situation and a written submission should be made to the Publishers.

A CIP catalogue record for this book is available from the British Library.

Shire Library no. 730. PB ISBN: 978 0 74781 224 1

ePDF ISBN: 978 1 78442 205 9

eBook ISBN: 978 1 78442 204 2

XML ISBN: 978 1 78442 206 6

Daniel Milford-Cottam has asserted his right under the Copyright, Designs and Patents Act, 1988, to be identified as the author of this book.

COVER IMAGE

Front cover: Detail of a painting by David Wright showing a woman in a one-shouldered evening gown, c.1955 (Mary Evans Picture Library). Back cover: 1950s sunglasses (iStock).

TITLE PAGE IMAGE

This understated little 1959 suit is perfectly complemented by high-quality accessories. Modern art and science, as represented by the large architectural mural behind the model, was massively influential on post-war design.

CONTENTS PAGE IMAGE

Girdles and brassieres designed and manufactured by Symingtons, 1956.