There’s only one thing you can be certain of in a startup—nothing is certain. You don’t know the right answer, and neither does anyone else. To be successful, you must become a scientist and look at your startup as a science experiment. The process of turning your uncertainties (assumptions) into certainties (facts) is remarkably similar to the scientific method. Startups are all about trial and error, and experimentation. Once your experiments are underway, stay open-minded, expect change, and react based on your findings.
There are five steps to the Entrepreneurial Method:
