When No Leads to Yes

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Entrepreneurs and investors look at the world fundamentally differently. Entrepreneurs are always looking for ways to say “yes,” while investors look for any excuse to say “no.” They’ll take the first opportunity you give them to reject your business as flawed, and move onto the next investment opportunity. This is the nature of the game, so your job is not to give an investor a reason to say “no.” By avoiding “no,” eventually you’ll get to “yes.”

Make sure you don’t make one of these common mistakes that will ruin your chances:

If you can’t check all of these boxes, make sure you have solid reasons why.

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