Michael Sitrick is the chairman and CEO of Sitrick And Company, a strategic communications firm famous for handling high-stakes, bet-the-company crisis cases. Fortune calls him “one of the most accomplished practitioners of the dark arts of public relations,” comparing him to the “fixer” in Pulp Fiction, and the New York Times hails Sitrick And Company as “the city’s most prominent crisis management firm.” He published his first book, Spin, in 1999.
Dennis Kneale is a writer and media strategist in New York. He started his career at the Wall Street Journal, served as managing editor of Forbes, and was an anchor at CNBC and Fox Business Network.