A Note to the Reader

It’s not unusual, when a client calls, for him or her to ask whether the conversation will be confidential. My response is always the same: “Of course, confidentiality is critical in the business we’re in. You couldn’t kiss and tell and stay in this business.”

How then, one might ask, can I maintain confidentiality and write a book about the cases with which we have been involved? This is the same question I addressed in my first book, Spin. Much of what we do is public. In those instances where we discuss things that are not, we have masked the identity of the clients or had them review and approve what we have written.

Michael S. Sitrick