CONTENTS
1. TODAY: Welcome to the Platform Revolution
2. NETWORK EFFECTS: The Power of the Platform
3. ARCHITECTURE: Principles for Designing a Successful Platform
4. DISRUPTION: How Platforms Conquer and Transform Traditional Industries
5. LAUNCH: Chicken or Egg? Eight Ways to Launch a Successful Platform
6. MONETIZATION: Capturing the Value Created by Network Effects
7. OPENNESS: Defining What Platform Users and Partners Can and Cannot Do
8. GOVERNANCE: Policies to Increase Value and Enhance Growth
9. METRICS: How Platform Managers Can Measure What Really Matters
10. STRATEGY: How Platforms Change Competition
11. POLICY: How Platforms Should (and Should Not) Be Regulated