This is a story about our planet’s most fascinating subject: us. It’s about us and what leads us to choose what we choose, without really thinking. You can find the forces that influence our choices in several places. This book looks into three—our childhoods, our culture, and our eyes—where we find dozens of surprising stories. They range from the birth of the iPhone to the death of a sex symbol; from the fall of The Mary Tyler Moore Show to the rise of the Nintendo Wii; and from the heights of George Clooney and Regis Philbin to the lengths of the titles of our current best sellers.
Throughout the book, we spotlight the masters of modern marketing and how they tap these forces to influence our choices, ranging from the perfect bleach for our cottons to the best person to check our teeth.
Which leads us first to one of the oddest cases of all: the very strange case of Kobe Bryant.