HARRY BECKWITH has advised companies around the world, including Target, Microsoft, and twenty-two other Fortune 200 companies, focusing on marketing and consumer behavior, and has won the American Marketing Association’s highest award.
His previous books are required in business schools worldwide, have sold over 900,000 copies in twenty-four translations, and have been New York Times, Wall Street Journal, and Business Week best-sellers. Selling the Invisible appears on numerous “best business books of all time” lists.
Harry is an award-winning lecturer and speaker, having addressed graduate business schools including Stanford, Wharton, Chicago, NYU Stern, Carlson, Technologio de Monterrey (Mexico), and Amity (Delhi, India), and companies and groups in twenty-one other countries.
His background in American history and culture traces to his undergraduate years at Stanford University, from which he graduated Phi Beta Kappa in history. He has written extensive papers on the Nuclear Test Ban Treaty of 1962, the evolution of American entertainment forms, the 1765–1771 Regulator controversy in North Carolina, and the relationship between technology and American values, a senior thesis that was made part of permanent exhibit of the Ford Foundation.
He also has written documentaries on the wreck of the Edmund Fitzgerald for the Great Lakes Shipwreck Museum; on Hubert Humphrey’s landmark speech on civil rights at the 1942 Democratic National Convention, for the Hubert Humphrey Museum; and on Lost Twin Cities, an acclaimed documentary produced for Minnesota Public Television. As a law clerk to a federal judge in 1976, after receiving his doctorate of jurisprudence degree and serving as editor-in-chief of the Oregon Law Review, he authored the U.S. District Court opinion for Wilson vs. Chancellor, still considered a major American case on freedom of speech.
As a careful reader of this book might suspect, he’s also a former national-class marathoner (and cofounder of a famous road race, the Cascade Run Off) and former college disc jockey, as well as the writer of three pop—but not popular—songs.
He is the proud father of three sons—Harry IV, Walter William, and Cole—and a daughter Cooper; a member of the Stanford University Board of Athletic Advisors; and a participant in several initiatives aimed at improving American education.
Harry can be reached at beckwithpartners.com, read on Twitter, or emailed directly—at invisble@bitstream.net (please first notice the missing letter “i”) or beckwithpartners.com. Please know that he returns emails—in English, Spanish, Hungarian, and Turkish—with a speed that has stunned correspondents from all over the world.