“Beautifully showcases his strength as a marketer.”
—Chattanooga Times Free Press (TN)
“Amazing. The master of humanistic insights on marketing now turns his attention to American culture. One reference after the next, each insightful on its own, but connecting into a brilliant (and useful) view of the world.”
—Derek Sivers, Founder, CD Baby
“Should not be sold as a book—it should be sold as a secret weapon. Some books are filled with theory. UNTHINKING is filled with gems and ‘a-ha!’ moments.”
—Mitch Joel, President, TwistImage; bestselling author of Six Pixels of Separation
“Harry Beckwith’s insight into the minds of consumers is compelling, engaging, and masterful.”
—Tony Hsieh, CEO, Zappos.com; bestselling author of Delivering Happiness
“Grabbed me from the first page. Harry Beckwith serves up the perfect blend of evidence, deft storytelling, and one useful (and often surprising) tidbit after another.”
—Robert Sutton , Stanford University professor and bestselling author of Good Boss, Bad Boss
“Harry Beckwith is a man of uncommon wisdom who has gotten that way through unthinking. You can, too, by reading this book.”
—Ty Votaw, Executive Vice President, Communications + International Affairs, PGA TOUR