Online Success Secrets For Health And Wellness Practitioners, Coaches And Consultants

By Lisa Robbins

Are you working too many hours, stressing over clients who don’t fit your vision of ideal, trading your time for money and not being paid what you are worth?

It’s painful and stressful wondering where your next client will come from and not knowing if you’ll manage to create enough income to pay for what you and your family need next month.

If you’ve been relying on referrals up until now, charging by the hour for your services, and trying to solve every problem your clients have, you will face burn out big time, if you haven’t already.

If you long for a consistent flow of leads that are right for your business, leads that will turn into clients who truly appreciate you and want to pay you for helping them, you need to know that this is completely possible.

Wouldn’t it be perfect to have an automated marketing system that brings a consistent flow of prequalified clients, right onto your calendar? People who actually want to work with you and pay you well for your help? That would be beautiful.

Imagine your new clients taking a quick jaunt through your marketing funnel, adding themselves to your appointment calendar and giving you all the information you need to know about them, before you even get on the phone with them. Sounds awesome, yes?

This would mean you could book the vacation you’ve wanted to take for so long. Epic.

You could pay your debts and stop paying interest to debtors. That’s beautiful too.

You could call your own shots, look after your family and leave a legacy for them. You could pay your child’s student loans, pay your parents’ mortgage or buy tiny homes for homeless people, whatever you fancy.

What Happens In Growth Hacking Book, Stays in Growth Hacking Book

It happened to me. I wasn’t in my passion zone and was working with companies whose products, services and industries; I had absolutely no interest in.

I wasn’t planning or strategizing and felt like I was going from busy to busier. I actually was busier all the time: learning more, doing more and becoming more overwhelmed by the day.

I didn’t have a consistent marketing system to bring a steady flow of prequalified leads directly to me.

I wasn’t specializing with one type of client and was burning myself out doing everything for every type of client.

Speaking of burnout, being the CEO of your business is one thing, being the Marketing Manager is another, being the SEO Expert, the Health and Wellness Coach, the Website Builder, the Copywriter, the Accountant and every other role, is something out of this world.

Don ’t be and do everything. Pare down every single aspect of your business to be strategic, simple and profitable. Do only what you need to do and hire out the rest.

“Don’t be and do everything. Pare down every single aspect of your business to be strategic, simple and profitable. Do only what you need to do and hire out the rest.” #TheGrowthHackingBook #GrowthHackingMovement #GrowthHackingDay

The 4-Key Success Strategy

1. Focus on Simple and Profitable — Identify the top three critical steps you must take to move your business forward right now. Follow these steps to a tee, and do not add anything else to your list until all three are complete. Only then can you add three more. No more overwhelm, only strategic, focused results.
   Action Step 1: Create a CRITICAL TOP THREE LIST
   To help you determine what is critical and what is not, do a brain dump of everything you need and want to do for your business. Once you’ve completed your list, identify the top three critical items on your list that will help your business move forward right now and place them on their own list.
   Attach your Critical Top Three List to a place where you can always see it while working. This is your daily guide, do not stray from taking care of the items on your list and do not be distracted by anything NOT on your CRITICAL TOP THREE LIST.
2. Offer a Specific Result for a Specific Client with a Specific Problem — Specialize in what you know best, what you are passionate about and what you have the most experience with. Helping every client with any problem, will cause you to crash and burn fast.
   Pick one specific client to serve, with a specific problem, and focus on this issue in all of your copywriting and marketing. Talk to one client only; copywriting that speaks to multiple types of clients with different problems is immediately confusing to you and your potential clients.
   For example, specialize in weight loss, healthy aging, nutrition for mental health, restore harmony to your energy field, balance hormones, improve range of motion, or stress reduction, etc. Choose only one problem.
   Focus on the one big problem your ideal client has, the one they are motivated and willing to pay you to help them solve. If a client does not have this exact problem, they are not your ideal client and you are better off, not being distracted by this, and instead referring them to a colleague who does specialize in their problem.
   Action Step 2: Answer the following three questions
   1. Who is your ideal client?
   2. What one big problem do they have that you are able to help them with?
   3. What one result will you offer to help them achieve this result?

3. Automate Your Marketing Funnel — Create an automated marketing funnel that has your ideal clients reaching out to you and asking for your help.
   In a world of automation, why wouldn’t you automate your marketing and sales to the largest degree possible?
   An automated marketing funnel can:
   1. Filter out people who are not a proper fit with you and what you offer.
   2. Attract your ideal clients, who follow this model:
      1. They fit with the type of client you serve,
      2. They have the one big problem you help with,
      3. They desire the result you can help them attain.
   1. Have them book an appointment with you on your own calendar, on any days that you choose to work.
   2. Have them give you all the information you need about their business and themselves, before deciding to work with them.
   3. Raise your credibility by showing that your business is based around genuinely caring for them, by first providing value in helping them solve their big problem.
      Action Step 3: Start Your Marketing Funnel by Creating a Lead Magnet that truly helps your client:
      1. List the steps your client needs to take to solve their big problem.
      2. Create a report, video or audio that helps your client solve one of those steps.
      3. Offer this ‘lead magnet’ on your website in exchange for their email address.

4. Turn on Traffic — Send a steady flow of traffic to your funnel, and pump it up whenever you need to increase the flow of new clients and sales.
   Traffic can come from many sources, including:
   Organic Search: A long term and very effective approach to improving your online presence so people can find you through their searches.
   Social Media: A medium term approach to building a following over time, which can be accelerated with the amount of effort spent. Social Media offers an excellent testing ground for your Marketing Funnel before you move to Paid Advertising.
   Paid Advertising: A quick approach to sending targeted traffic directly to your offer. Paid advertising is best when started based on organic results, started small, then monitored and tweaked for effectiveness. Once confident in your results, you can scale up, paying for more ads that send more targeted buyers to your offer.
   Guest Posts: A long term approach to improving the exposure of your products and services to your ideal clients, sending leads back to your offers, and improving your backlink score on search engines, which is an established criteria for ranking your website.
   Directories and Listings: A short to medium term approach to improving the ranking score of your website on search engines. If you want to show up high on Google searches, then one of your first steps will be to optimize your Google My Business and Google Maps listings.
   Collaborative Projects: A long-term approach to improving your exposure to ideal clients around the world. This book is an excellent example of a collaborative approach, where authors contribute value by teaching about their specialty in a chapter. Authors may each share links to purchasing this book with their audiences. One author’s teaching may attract the attention of a member of another author’s audience. That person may want to know more about how the author can help them and become a client.
   Action Step 4: Optimize your Google My Business Listing
   For instructions go to: www.MapleKeyDigital.ca/optimize-my-google-my-business-listing/