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Growth Hacks To Generate A Flood of Leads, Customers and Profits (Without Paid Ads)

By Rohan Chaubey and Amit Kumar

How will you act if I told you it is impossible to fail?

The growth hacks mentioned in this chapter are battle-tested and lesser-known. I use these growth hacks to grow my own business and my clients.

It is impossible for your startup to fail if you apply this new knowledge.

We encourage you to take action on this information to build a scalable lead generation machine for your product or agency or consultancy.

The growth hacks shared in this chapter will allow you to quickly become the undisputed leader in your chosen industry, and drive many leads and growth opportunities.

Growth Hack Title : Upsell and Cross-Sell Building Complementary Tools

Short Description : Get a ton of inbound leads for your product or service by building complementary SaaS tools or software.

Difficulty Level : Advanced

Effectiveness : 5star

Goal : Have you noticed how some SaaS companies are actually running an agency in disguise by upselling or cross-selling their services? You can get an avalanche of leads for your agency services by offering a complementary free or freemium tool.

Time to Implement : 2 days to several weeks (depends on what you are building)

What You’ll Need : An idea for the tool and an in-house or freelance developer

Description/Overview : This growth hack will earn you more leads than you ever thought possible. Of course, you will have to invest in building a free or freemium tool, but the ROI will be far greater than your initial investment. Freemium tools also get a lot of free PR and coverage on blogs and publications.

I developed a freemium platform that helped users skyrocket their Twitter engagement and make their tweets go viral. It helped me attract 1200+ qualified leads organically within 3 months. My upsell service was Twitter organic targeted followers growth. Listing a few reputed organizations that signed up on my platform: UBER, UNESCO, Candere by Kalyan Jewellers, Stuhrling, FreshChat, BBN Times, and 1200+ more.

You can cross-sell and upsell your agency services to the people who’re signing up for your freemium product. Also, you can create a new revenue stream for yourself by introducing ‘Land and Expand’ freemium pricing model to your tool.

Step-by-Step Process:

Action item #1

First, you'll need to come up with a product idea.

It shouldn’t be a vitamin, it should be a painkiller. In other words, it shouldn’t be a “nice-to-have” tool, it should be a “must-have” tool.

Recognize some hot-button issues in your niche. Check if that product idea complements the services that you want to be a recognized expert for. Go with that. It should be something that hasn't already been developed or must be better than all the existing solutions.

Perhaps, you can develop a product that solves your own problems related to a particular business function in your niche. Most probably other people in your industry are also frustrated about the same problem.

Action item #2

Once you have a product idea, talk to developers in your team or hire agencies or freelance developers who can help you figure if it is technically feasible to build it.

The product can be a web app, chrome extension, mobile app or a desktop app.

Build an MVP. You have to keep the development costs low as this tool is just complementary to your services. Think of it as a lead magnet.

Based on my experience, it is much cheaper to build chrome extensions and desktop apps. But web apps gain a lot of traction.

Build a helpful functional tool that establishes trust to your brand and the users will eventually pay for your complementary services.

Action item #3

Build apps so valuable that businesses have no choice but to see it as the ultimate solution to their problem, no matter how small is the problem that you are trying to solve.

In 2017, I built a Pinterest growth chrome extension because there were no free and reliable growth tools for Pinterest.

In 2018, I developed a SaaS platform that guaranteed virality on Twitter. Our definition of virality was ranking on the top tweets page on Twitter under specific hashtags. In other words, being seen by people outside of your immediate network.

In 2019, a desktop app I launched acts as an interface between Instagram and the user. It helps the user get email and phone numbers of their prospects or influencers on Instagram from a pool of 25 million publicly listed contacts.

The table below lists the products I have built so far and the ROI based on my initial investment.

29X ROI means, I made 29 times more money than the initial amount I invested.

For example, If a product costs $3500 to develop and maintain, 29X ROI suggests you made $101500 out of it. This is achieved either by selling a subscription to the product or by cross-selling your services to the leads you acquire through the product.

Use Case	Product Type	Cross-Sell Offer	ROI
Pinterest Growth	Chrome Extension	Social Media Organic Growth and Management Services	2X
Twitter Virality	SaaS App	Social Media Organic Growth and Management Services	4X
Lead Generation from Instagram	Desktop App	Full-Stack Growth Marketing Service	29X

Case Study:

SocialBee.io is a fantastic example of using this growth hack. With their software widely loved by the small businesses and social media marketers, many don’t even realize that SocialBee is more than just a social media management tool. They also offer social media and content services.

Conclusion/Summary: Now you have actionable steps that can help you get free leads worth thousands of dollars for your product or services. Apply your new knowledge.

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By Social Animal

Growth Hack to Create Content Your Audience Will Love, Gain More Relevant Traffic From Social Media, and Exponentially Increase Your Content Marketing Engagement

The following growth hack is an upgrade to the existing content marketing techniques and it reduces manual effort by 80%.

The techniques for content growth shared in this chapter will make you one of the most influential content marketers in your chosen niche, and drive more engagement, and business opportunities.

Growth Hack Title : 10X your content marketing ROI

Short Description : Increase your content marketing engagement exponentially to market to your best audience

Difficulty Level : Medium

Effectiveness : 5star

Goal : To increase content marketing engagement exponentially by creating exceptional content, growing social media following, partnering with the best influencers with no paid promotion

Time to Implement : A few hours!

What You’ll Need : A subscription to Social Animal and an understanding of how the use the data.

Description/Overview : This growth hack will 10X your content marketing ROI which might take years for your competitors.

You will have to subscribe to at least the basic version of Social Animal to use this hack at its maximum potential.

Using these techniques, you can exponentially grow your Twitter engagement and make your content go viral.

Not just that, you will make your blog achieve targets which might have been impossible at a time.

Step-by-Step Process:

Action item 1 - Audience Research

Knowing your audience is an essential and significant step when you decide to create a content marketing strategy that decides your ROI.

Audience research tells you what kind of content you must create, and where you must share it to reach the maximum number of people.

Social Animal’s “Article search” lets you browse through thousands of articles that have gained top shares over any period for any keyword.

You can also analyze your competitor’s articles to see which post has got maximum engagement and see which social media platform works best for the type of content you create.

Action Item 2 - Content Creation

You’ll need to know what to create, when to create and how to create.

Analyzing top shared articles and their headlines plus their word counts would give you a fair idea.

Social Animal helps you analyze, draw data and construct a helpful strategy by telling you what works best.

This way you have a perfect portrait of the necessary elements on your hands, which can make your content stand out from the crowd.

In the articles section, find the most shared articles for your target keyword and know the data points to focus on by moving to the insights menu.

Action Item 3 - Competitor research

Collecting and reviewing information about rivals is crucial.

Analyzing your competitors provides the best defensive strategy, also enabling you to copy or mimic what they do after concluding what works best for them.

Monitor your competitors and track their mentions every day using Social Animal dashboard.

Analyze their content and get useful insights like the average title length of their articles, their average engagement rate, their best day to post, and the social media platform.

This gives you the best knowledge of your potential audience and this actionable data helps you to take measures right away.

Action Item 4 - Review and analyze content performance

Where do you stand in terms of content generation and engagement?

Have you ever assessed or scrutinized your domain by comparing your content marketing data with a competitor’s?

Find where and when you can do better with Social Animal’s “Insights” section.

Action Item 5 - Content Curation

When it comes to social media, you must always be a step ahead.

You’ll have to engage continuously with posts that attract a lot of audiences. And how do you find these attractive posts?

What sort of content do you curate? And which platform is best suited for you and your audience?

Social Animal answers all that and more. Just the keyword your audience like reading about and enter your target keyword in the article section.

You can find the most shared and most liked content on your keyword and then share it directly from the tool to any specific social media channel or even curate it using Buffer.

Action Item 6 - Content Distribution and Promotion

Every content marketer knows it’s hard to distribute and promote content.

But what if you could find people who have already shared your content or content that is similar to yours?

Reaching out to these people with a valuable article and getting them to readily share your content is the best thing that can boost your ROI.

The Influencers feature in Social Animal lets you find people based on what they share. Sort them through various filters and try hitting them up with a message. You’d be surprised by the number of responses you get.

Action Item 7 - Content Monitoring

Millions of articles are published and shared every day.

Along with the laser-sharp focus on your content, it is excellent to keep an eye on competitor’s articles.

Don’t you agree?

Here is how easy it is to monitor any keyword/competitor's content online.

Create a project by typing in keywords and your competitors in the Social Animal dashboard.

The tool’s dashboard will display them all and you also get an email alert every day with a choice of top articles that mention your keywords and competitors.

Objective	Feature	Use case	ROI
Content creation, content curation	Articles	Find top shared articles, analyze headlines	4X
Competitor research	Insights	Find what works for your competitors, and an analysis of their content	8X
Influencer Marketing, Content promotion	Influencers	Partner with the best influencers for your brands, find micro influencers too!	10X

Case Study:

80% of marketers use engagement as their primary success metric.

A famous fashion brand used Social Animal to analyze it’s competition and found the kinds of content they must create and how they must promote it.

They saw a 20% increase in engagement on their social media pages with a 12% increase in clicks to their website from social media platforms.

Their articles also saw a significant rise in rankings on Google.

Conclusion/Summary:

Once you start pumping out content, don’t forget to access your content metrics.

Evaluate and find what’s working. Create a content calendar that contains what you’ve done so far to execute your strategy more efficiently.

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Company: Audiense + FindThatLead

Author: Rohan Chaubey

Use Twitter to Build An Outreach List

Growth Hack Title : Find Email Address Of Anyone On Twitter

Short Description : Find the email address of any Twitter account using Audiense + FindThatLead

Difficulty Level : Intermediate

Effectiveness : 4star

Goal : Create a process to identify targeted Twitter profiles and collect their email addresses.

Time to Implement : Less than 15 minutes

What You’ll Need : Twitter account and an upgraded account on audiense.com and FindThatLead.com.

Description/Overview : Growing a targeted following on Twitter does not require running paid ads if you use Audiense.com. You can define your audience and engage with them via Audiense.

Who will benefit from finding email addresses of their Twitter followers or anyone on Twitter?

Bloggers
Journalists
PR professionals
B2B startups
Marketing agencies, etc.

Step-by-Step Process:

Step 1 : Find targeted Twitter profiles using Audiense

Competitor’s followers
Followers from a specific geographic region
Keyword search

Audiense has many other filters to find your niche audience.

Step 2 : Export their names and website URLs

Audiense will allow you to export all the profile details. From the downloaded CSV file you only need names and website URLs.

Step 3 : Use their website address and first name + last name to find email addresses using FindThatLead.

Upload the CSV on Findthatlead.com. FindThatLead will provide you all the email addresses you need.

Step 4 : Verify email addresses

To make sure you do not send any emails to invalid emails or spam traps, verify the email addresses before sending them an email.

Step 5 : You can send your email campaign using FindThatLead.

Please do not spam. Send creative and personalized outreach emails. :)

Conclusion/Summary: Now you can find the email addresses of bloggers, journalists and prospects on Twitter. Happy pitching!

Company Biographies

Social Animal is a top-notch content research and social analytics software which uses NLP and machine learning techniques to find top shared content, analyze trending articles, and find the most relevant influencers for your target keyword/domain.

(Use GROWTHBOOK coupon code to get 10% lifetime discount on all Social Animal plans).

Audiense is #1 Twitter Marketing Platform - Identify relevant audiences, discover actionable insights and inform your strategies to grow your business.

FindThatLead is a B2B lead generation tool that finds and validates your future best customer's email in seconds. FindThatLead scales your lead generation for sales and growth.