Table of Contents

  1. Title Page
  2. Copyright
  3. Dedication
  4. Foreword By Alexia Tsotsis
  5. Introduction: The Pursuit of Happiness
    1. Notes
  6. Chapter 1: The Honeymoon: Believing that what you're doing is great and knowing nothing of what's to come
    1. Beautifully Simple, Round One
    2. Importing the Internet from America
    3. The Danger in Riding Market Waves or Going Kaput
    4. There Are Second Chances
    5. An Ignored Idea
    6. Boring Is Beautiful
    7. Timing Is Everything
    8. Notes
  7. Chapter 2: The Salad Days: Keeping it together when things should be falling apart
    1. Working from Home and Actually Working
    2. Money Isn't Only in Your Bank Account; It's Also in Your Head
    3. Startups Are Fragile
    4. What's in a Name?
    5. You Lose Some, You Win Some
    6. Going Live
    7. Making Sales Self-Service
    8. Finding Customers When You Have No Idea Where to Find Them
    9. Instantly Iterating the Idea
  8. Chapter 3: Going for Broke: How to turn down money and keep your company (and your soul)
    1. Hat in Hand
    2. How to Ask Your Friends for Money—And Stay Friends
    3. Eleventh-Hour Surprise
    4. Making Irrevocable Mistakes with People Who Matter
    5. Notes
  9. Chapter 4: The Bubble Redux: Battling circumstances beyond your control
    1. More Business 101: Hire People You Know!
    2. When Things Go Wrong
    3. Curbing Anxiety: Unexpected business advice! How to get over a fear of flying and make business travel semi-palatable
    4. Notes
  10. Chapter 5: The Game Is Not Over: Getting investors and getting along with your partners
    1. Second Chances Again!
    2. Jamaica Plain, or Things Are Not as Good as They Sound
    3. Learning What Makes a Great VC
    4. Fostering Your VC Relationship
    5. Entrepreneurship Is Filled with Paranoia
  11. Chapter 6: Coming to America: Chasing the dream—and dealing with the reality
    1. Building the Home Team
    2. Picking Your First Employees
    3. Customer Support from the Inside
    4. Customer Support Secrets
    5. Becoming the Shiny New Thing
    6. Settling In
    7. Moving Again
    8. Notes
  12. Chapter 7: Go West: Leveraging location and upending our lives
    1. Office Space: Real Estate Lessons Learned the Hard Way
    2. Starting Over, Again
    3. Scaling Snafus
    4. Hiring: American Style
    5. Hiring. Our Unconventional (Possibly Illegal) Hiring Checklist
    6. Home at Last (Or Location Matters)
  13. Chapter 8: Growing Up: Going from building a product to building a company—and messing up along the way
    1. Onboarding Talent and Trying to Look Like a Pro
    2. Some Tricks on How to Hire People Who Can Do What You Can't
    3. Every Little Thing You Do Matters
    4. Treat Customers with Love and Respect
    5. Mo Money, Mo Problems
    6. Sorry. We Messed Up
  14. Chapter 9: Innocence Lost: From idealist to realist, and the uncomfortable journey in between
    1. Shifting Your Strategy and Feeling Fine about It
    2. Moving Up, Moving Out, Making Different Choices…
    3. . . . And Sometimes Pissing Off Your Friends and Alienating Your Best Employees
    4. Learning to Edit the Authentic Self
    5. The Most Important Management Secret I Only Just Learned
    6. Some Final Thoughts on How We Changed
  15. Chapter 10: Going to the Show: Becoming a public company and remembering where we came from
    1. Ignoring Conventional Wisdom
    2. Road Warriors: How to Survive an IPO Road Show
    3. Determining How Much You're Worth
    4. Showtime!
    5. The More Things Change…
    6. Notes
  16. Epilogue
  17. A Few More Thoughts: It's all about relationships
  18. Acknowledgments
  19. About the Authors
  20. More from Wiley
  21. Index
  22. End User License Agreement

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Guide

  1. Cover
  2. Table of Contents
  3. Foreword By Alexia Tsotsis
  4. Begin Reading