Part I

Strategies and Tools for Your Online Business

In this part . . .

What all does starting an online business involve? In this part, we answer that question with a brief overview of the whole process. The following chapters help you set your online business goals, draw up a blueprint for meeting those goals, and explore new ways to market your goods and services.

And just as dentists prepare their drills and carpenters assemble their tools, you need to gather the necessary hardware and software to keep your online business running smoothly. So, in this part, we discuss the business equipment that the online store owner needs and suggest ways that you can meet those needs even on a limited budget.

Let the step-by-step instructions and real-life case studies in this part guide you through the process of starting a successful business online.