Chapter 1: Successful Pre-opening Activities For a Restaurant Venture
The purpose of this chapter is to list and describe the activities fundamental to opening a restaurant. Each restaurant offers its own unique, challenging problems. The following chapter will make the prospective restaurateur aware of all the pre-opening procedures that must be completed for any restaurant.
Before engaging in any business activity seek the guidance of a lawyer. You will have many legal questions and will need legal counseling during the opening period. The services of a local accountant or CPA should also be retained. The accountant will be instrumental in setting up the business and can provide financial advice to inform your decision making. The most important task to prepare for is writing the formal business plan, which will be your road map for success. We will discuss Business Plans in full detail in Chapter 3.
TYPES OF BUSINESS ORGANIZATIONS
When organizing a new business, decide on the structure of the business. Factors influencing your business organization decision include:
• Legal restrictions
• Liabilities assumed
• Type of business operation
• Earnings distribution
• Capital needs
• Number of employees
• Tax advantages or disadvantages
• Length of business operation
The advantages and disadvantages of sole proprietorship, partnership, corporation, and the new hybrid Limited Liability Company are listed on the next page.
Sole Proprietorship
Sole Proprietorship is the easiest, least costly way of starting a business. It can be formed by finding a location and opening the door for business. There are fees to obtain a business name registration, a fictitious name certificate, and other necessary licenses. Attorney’s fees for starting the business will be less than those of the other business forms because less preparation of documents is required and the owner has absolute authority over all business decisions.
Partnership
There are several types of partnerships. The two most common types are general and limited. A general partnership can be formed by an oral agreement between two or more persons, but a legal partnership agreement drawn up by an attorney is strongly recommended. Legal fees for drawing up a partnership agreement are higher than those for a sole proprietorship but may be lower than incorporating. A partnership agreement will be helpful in solving any disputes. However, partners are responsible for the other partner’s business actions as well as their own.
A partnership agreement should include the following:
• Type of business
• Amount of equity invested by each partner
• Division of profit or loss
• Partners’ compensation
• Distribution of assets on dissolution
• Duration of partnership
• Provisions for changes or dissolving the partnership
• Dispute settlement clause
• Restrictions of authority and expenditures
• Settlement in case of death or incapacitation
Corporation
A business may incorporate without an attorney, but legal advice is strongly recommended. The corporate structure is the most complex and costly to organize. Control depends on stock ownership. Persons with the largest stock ownership, not the total number of shareholders, control the corporation. With control of 51 percent of stock shares, a person or group is able to make policy decisions. Control is exercised through regular board of directors’ meetings and annual stockholders’ meetings. Records must be kept to document decisions made by the board of directors. Small, closely held corporations can operate more informally, but record keeping cannot be eliminated entirely. Officers of a corporation answer to stockholders for improper actions. Liability is generally limited to stock ownership, except where fraud is involved. You may want to incorporate as a “C” or “S” corporation, the most common types of incorporation. The C Corporation is the most complex and must comply with many government regulations on a continual basis. In most states the S Corporation can choose to comply with the same regulations or elect those most suitable to its purpose.
Limited Liability Company (LLC)
LLCs are relatively new and lack standardization among the states. The LLC is not a corporation but offers many of the same advantages. Many small business owners and entrepreneurs prefer LLCs because they combine the limited liability protection of a corporation with the “pass through” taxation of a sole proprietorship or partnership.
• LLCs have additional advantages over corporations.
• LLCs allow greater flexibility in management and business organization.
• LLCs do not have the ownership restrictions of S Corporations, making them ideal business structures for foreign investors.
• LLCs accomplish these aims without the IRS’s restrictions for an S Corporation.
LLCs are now available in all 50 states and Washington, D.C. If you have other questions regarding LLCs, be sure to speak with a qualified legal and/or financial advisor.
Business Entity Comparison Chart |
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Issue |
Sole Proprietorship |
General Partnership |
Limited Partnership |
Number of owners |
One |
Unlimited (at least two) |
Unlimited, must have at least one general partner and one limited partner |
Liability |
Unlimited personal liability
|
Joint and several unlimited personal liability |
Limited liability only if limited partners do not participate in management; unlimited liability for general partner |
Federal income tax |
Taxed at individual level |
No tax at partnership level |
No tax at limited partnership level |
Management |
By sole proprietor |
By all partners |
By general partners only to prevent limited partners from losing limited liability |
Transferability of interest |
Unrestricted—sale or transfer of business assets |
Determined by partnership agreement |
Determined by limited partnership agreement |
Duration |
As long as proprietor lives and operates |
Indefinite, but may have to terminate earlier on occurrence of certain events (death, bankruptcy) to qualify as partnership for tax purposes |
Indefinite, but may have to terminate earlier on occurrence of certain events (death, bankruptcy of a general partner) to qualify as partnership for tax purposes |
(Continue
Business Entity Comparison Chart 2 |
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Issue |
Joint Venture |
“C” Corporation |
“S” Corporation |
Number of owners |
Unlimited (at least two) |
Unlimited |
Up to 75 individuals; no corporate, trust (with certain exceptions), or nonresident alien shareholders |
Liability |
Joint and several unlimited personal liability |
Limited liability for shareholders even with shareholder participation in management |
Limited liability for shareholders even with shareholder participation in management |
Federal Income Tax |
No tax at partnership level by joint venturers |
Taxed on both corporate and shareholder level (double taxation) |
Generally not taxed at the corporate level |
Management |
Determined by joint venture agreement |
By board of directors or shareholders |
By board of directors or shareholders |
Transferability of interests |
No restriction but subject to securities law and shareholders’ agreement |
No restriction but subject to securities law and shareholders’ agreement |
|
Duration |
Indefinite, but may have to terminate earlier on occurrence of certain events (death, bankruptcy) to qualify as partnership for tax purposes |
Perpetual |
Perpetual |
Business Entity Comparison Chart 3 |
||
Issue |
Limited Liability Company |
“C” Corporation |
Number of owners |
Unlimited (but at least two in certain states) |
Unlimited (but at least two) |
Liability |
Limited liability for members even with their management participation |
No personal liability of partners for debts of the partnership or the malfeasance or malpractice of other partners |
Federal income taxes |
Not taxed at the company level; taxed as a partnership (no entity level of taxation) |
Not taxed at the partnership level |
Management |
By member or a manager |
By all partners |
Transferability of interest |
By statute other members must consent or no right to participate in management |
Determined by limited liability partnership agreement |
Duration |
Maximum of 30 years, but may have to terminate earlier on occurrence of certain events in order to quality as partnership for tax purposes |
Indefinite, but may have to terminate earlier on occurrence of certain events (death, bankruptcy) to quality as partnership for tax purposes |
SELECTING THE RESTAURANT SITE LOCATION
After finding a likely area for the restaurant, obtain as many facts as you can about the area: How many restaurants like yours are there? Can you find out something about their sales volume? As restaurants attract primarily local inhabitants, what is the population of the area? Is the population trend increasing, stationary, or declining? Are the people native-born, mixed, or foreign? What do they do for a living? Are they predominantly laborers, clerks, executives, or retired persons? Are they all ages or principally old, middle-aged, or young? To help you gauge their buying power, find out the average sales price and rental rates for homes in the area, the average real estate taxes for homes, the number of telephones, number of automobiles, and, if the figure is available, the per capita income. Zoning ordinances, parking availability, transportation facilities and natural barriers — such as hills and bridges — are important in considering the location of the restaurant.
Possible sources for this information are the Chamber of Commerce, trade associations, real estate companies, local newspapers, banks, city officials, and personal observations. The United States Census Bureau may have developed census tract information for the area you are considering. A census tract is a small, permanently established geographical area within a large city and its environs. The Census Bureau provides population and housing characteristics for each tract; their website is located at www.census.gov. This information is valuable in measuring your market or service potential. Use the score sheet on the following page to help determine the best location.
Score Sheet on Sites |
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Grade each factor: “A” for excellent, “B” for good, “C” for fair, and “D” for poor. |
|
Factor |
Grade |
1. Centrally located to reach the market 2. Merchandise or raw materials available readily 3. Nearby competition situation 4. Transportation availability and rates 5. Quality of available employees 6. Prevailing rates of employee wages 7. Parking facilities 8. Adequacy of utilities (sewer, water, power, gas) 9. Traffic flow 10. Taxation burden 11. Quality of police and fire protection 12. Housing availability for employees 13. Environmental factors (schools, cultural, community activities, enterprise of business people) 14. Physical suitability of building 15. Type and cost of lease 16. Proven for future expansion 17. Estimate of overall quality of site in 10 years |
NATIONAL RESEARCH
You will need national research if you plan to open a business in a different area of the country than your own. These are some resources to evaluate different areas:
According to Forbes Magazine, the nine best metro areas to start a business in 2005 were:
• Boise, Idaho
• Raleigh-Durham, North Carolina
• Washington, DC
• Albuquerque, New Mexico
• Huntsville, Alabama
• Fayetteville, Arkansas
• Norfolk, Virginia
• Atlanta, Georgia
• Madison, Wisconsin
The ten best small metro areas were:
• Sioux Falls, South Dakota
• Rochester, Minnesota
• State College, Pennsylvania
• Fargo, North Dakota
• Bismarck, North Dakota
• Rapid City, South Dakota
• Lincoln, Nebraska
• Las Cruces, New Mexico
• Iowa City, Iowa
• Bloomington, Indiana
MARKET AREA RESEARCH
“Market” is one way of referring to a city or a metropolitan statistical area (MSA). MSA is a term used in census research. Decide on a target city for your business. Start looking at various parts of the city. Focus on the parts that would be good for your business.
• Trade area research. Trade area refers to the area from which most of your customers will come.
• Site research. After you have narrowed down your choices, it is time to look at the sites. Take pictures, make notes, and evaluate the various sites to determine which is best for your restaurant.
POPULATION AND DEMOGRAPHICS
Population and demographics are factors to consider in choosing your location. Places to obtain the details you need include: the United States Census Bureau (www.census.gov) which can supply important information and statistics about the restaurant industry.
Demographics to evaluate include:
• Population density
• Personal income
• Age groups
• Ethnic populations
• Employment statistics
A favorite source for information is the local Chamber of Commerce. To contact a Chamber in another area, go to www.chamberofcommerce.com. You can get in touch with the state restaurant association and peers will assist you with economic and lifestyle patterns for your business research.
Your library and online sources can provide valuable information. There are research librarians who can help you. Some books you should check are:
• Demographics USA (ZIP edition). Find out the market statistics in different areas of the United States.
• Lifestyle Market Analyst. Standard Rate & Data Service—look under “gourmet cooking/fine foods” and cross-reference market, lifestyle, and consumer.
STANDARD & POOR’S INDUSTRY SURVEYS
For additional data and statistics, visit the following sites online:
• http://quickfacts.census.gov/qfd/index.html
• http://www.searchbug.com/sitemap.aspx
• www.melissadata.com/Lookups/index.htm
• The American Community Survey – provides additional information from the supplemental census survey. This information includes demographics by county and metropolitan statistical areas (MSAs). An MSA is an area with at least one major city and includes the county or counties located within the MSA. This survey is replacing the Census Bureau’s long survey. It provides full demographic information for communities each year, not every 10 years.
• Censtats – http://censtats.census.gov provides economic and demographic information that you can compare by county. Information is updated every two years.
• County Business Patterns – Economic information is reported by industry, and the statistics are updated each year. Statistics include the number of establishments, employment, and payroll for more than 40,000 zip codes across the country. Metro Business Patterns provides the same data for MSAs.
• American FactFinder – http://factfinder.census.gov lets you evaluate all sorts of U.S. census data.
SITE RESEARCH
You can use the following list to evaluate a potential business site:
• Downtown area
• Historical district
• Business district
• Government offices
• Colleges/universities
• Technical schools
• Religious schools
• Military bases
• Hospitals
• Major highway
• Beaches/Ocean
• Lakes
• State parks
• Sports arenas
• Rivers
• Mountains
• Nature preserves
• Zoos
• Hotels
• Shopping
Evaluate these specifics about any location you are considering:
• How many similar restaurants are located in the area?
• Find sales volume. (Check business licenses for previous year.)
• Are there colleges or student housing in the area?
• Is there a high number of working mothers in the area?
• What is the population of the immediate area?
• Is the population increasing, stationary, or declining?
• Are the residents of all ages or old, middle-aged, or young?
• What is the average sales price and rental rates for area homes?
• What is the per capita income?
• Find the average family size.
• Is the building/location suitable for a food service establishment?
COMPETITION
Never underestimate the value of knowing your competition. Make a list of the other restaurants in your market. Which ones target the same population that you will? Find out what they are selling and their prices.
Take a detailed look at your competition when you narrow down your choices. The information you want can be hard to find. The best way to find information about your competition may be a visit to their establishments. Be creative. Other sources of information on competition include the following ideas:
• Telephone book. Will give you the number and location of your competitors.
• Chambers of Commerce. They have lists of local businesses. Verify whether it is a complete list, not just Chamber members.
• Local newspapers. Study the local advertisements and help wanted ads. There could also be a weekly entertainment section with information about local restaurants, their prices, and menus.
• National Restaurant Association. They provide by state the number of establishments, projected sales, and the number of employees. This can be found at www.restaurant.org/research/state/index.cfm.
SCOUTING THE COMPETITION
Mark the proposed location on a street map. You can determine how far to research, depending on how far you believe people will travel for your products.
Once you determine your target area, visit every business that serves items that are similar to the menu you plan to feature. Sample items from those businesses that have similar menus or serve your target customer. If they have menus you can take, grab one. Be critical and answer the following questions:
• What did and did not work for you in their restaurant?
• Do they serve your target customer?
• If not, who do they serve?
• Do their customers seem to like the surroundings?
• How busy are they at peak times?
• What kind of presentation do they have for their menu items?
• How is the food?
• What does the plate presentation look like?
• Do they offer anything unique?
• What is their seating capacity?
• What is the atmosphere?
• When are their busy periods?
GOVERNMENT LAWS, REGULATIONS, AND LICENSES
STATE REGISTRATION
Contact the Secretary of State’s Office as early as possible and discuss your plans for opening a new business. All states have different regulations. This office will be able to describe all of the state’s legal requirements and direct you to local and county offices for further registration. There is generally a fee required for registering a new business; most often it is less than $100. The city, county, or state agency will run a check to make certain no other businesses are currently using your business name. You may be required to file and publish a fictitious name statement in a newspaper of general circulation in the area. You must renew this fictitious name periodically to protect it legally.
Should your state have an income tax on wages, request from the State Department of Labor or Taxation all pertinent information, such as required forms, tax tables, and tax guides. Also contact the State Department of Employee Compensation for their regulations and filing procedures.
CITY BUSINESS LICENSE
Contact the city business department. Almost all cities and counties require a permit to operate a business. Your application will be checked by the zoning board to ensure the business conforms to all local regulations. Purchasing an existing restaurant will eliminate most of these clearances.
SALES TAX
Contact the state revenue or taxation agency concerning registry and collection procedures. Each state has its own methods of taxation on the sale of food products. States that require collection on food and beverage sales also require an advance deposit or bond to be posted against future collectable taxes. The state revenue agency may waive the deposit and accept instead a surety bond from your insurance company. Sales tax is collected only on the retail price paid by the end user. Thus purchasing raw food products to produce menu items will not require sales tax on the wholesale amount. However, you must present the wholesaler with your sales tax permit or number when placing orders and sign a tax release card for their files. A thorough investigation into your state’s requirements is a must.
Certain counties or cities may also assess a sales tax in addition to the state sales tax. This issue needs to be thoroughly researched, as a future audit could present you with a considerable tax liability.
HEALTH DEPARTMENT LICENSE
The health department should be contacted as early as possible. A personal visit to discuss your plans and their needs is in order. Show cooperation and compliance from the very beginning. The health department can close your facility until you comply with its regulations. A restaurant shut down by the health department can be ruined if the closure becomes public knowledge. Prior to opening day, the health department will inspect the restaurant. If the facilities pass inspection, they will issue the license allowing the restaurant to open. The cost of the license is usually less than $50. Should they find faults in your facility, you must have them corrected before they will issue a license.
Every year, the health department will make unannounced inspections of the restaurant. An examination form will be completed outlining their findings. You must have all violations rectified before their next inspection.
Many health inspections are brought about by customer complaints. The health department will investigate every call they receive. Depending upon the number of calls and the similarity of the complaints, a pattern may develop. They will then trace the health problem to its source. Usually the problem is a result of mishandling food by a member of the staff, or the problem can sometimes be traced to your supplier.
Although the health department can seem like a terrific nuisance, they really are on your side. Cooperation between both sides will resolve all the restaurant’s health problems and make it a safe environment. Many states have laws requiring that the manager and in some states the entire staff attend and pass an approved health and sanitation program.
Check with your state restaurant association. A list of all associations is located in the back of this book. The most common approved program is the ServSafe program developed by the NRA Educational Foundation. Materials may be purchased at www.atlantic-pub.com or by calling 800-814-1132. The ServSafe products, including instructor guides, answer sheets, instructor slides, manager training, food safety CD-ROMs, and instructor tool kits are available in English and Spanish.
FIRE DEPARTMENT PERMIT
An occupational permit from the fire department will be required before opening. Contact the fire department as early as possible, preferably in person, for their regulations and rules. Fire inspectors will check exhaust hoods, fire exits, extinguisher placements, and the hood and sprinkler systems. Many city fire departments do not permit the use of open-flame candles, flaming foods, or flaming liquor in the building. It is best to ask in advance. Based on the size of the building, the local and national fire codes, and the number of exits, the fire inspectors will establish a “capacity number” of people permitted in the building at one time. Follow their guidelines strictly, even if this means turning away customers because you have reached capacity.
BUILDING AND CONSTRUCTION PERMIT
If you plan on renovating the restaurant, you may need a local building permit, Permits are generally issued from the local building and zoning board. The fee is around $100, or it may be based on a percentage of the total cost of the project. You need to show the building inspector your blueprints or plans to determine if a permit is required. If so, he will inspect your plans ensuring that they meet all the local and federal ordinances and codes. After the plans are approved a building permit will be issued. The building inspector will make periodic inspections of your work at various stages to ensure that construction conforms to the approved plans.
SIGN PERMITS
Many city governments are instituting sign ordinances and restrictions. These ordinances restrict the sign’s size, type, location, lighting, and proximity of the sign to the business. Owners or managers of a shopping mall or shopping center may also restrict the use and placement of signs.
STATE LIQUOR LICENSE
A state liquor license requires extensive investigation because of its complexity. Many states do not allow the sale of liquor in restaurants; others allow only beer and wine. Certain states vary the restrictions on sales of alcoholic beverages by county. A license to sell liquor in some states may cost a few hundred dollars; in others a license can cost upwards of $100,000. Several states are on quota systems and licenses are not even available. Sometimes the decision to allow liquor sales is up to the county. Conduct a thorough investigation concerning your particular state, possibly with your lawyer. After you obtain a license, it is imperative that you adhere to its laws and regulations. Most states have so many laws regarding the sale of liquor that they fill an entire book.
Make certain all employees are thoroughly familiar with the liquor laws. Carefully train new employees; test them if necessary. Constantly reiterate the laws. Employees will become lax if they are not reminded often of this big responsibility.
FEDERAL IDENTIFICATION NUMBER
All employers, partnerships, and corporations must have a Federal Identification Number. This number will be used to identify the business on all tax forms and other licenses. To obtain a federal identification number, fill out Form 55-4, obtainable from the IRS. There is no charge. Also request the following publications, or download them via the Internet at www.irs.gov:
1. Publication #15, circular “Employer’s Tax Guide.”
2. Several copies of Form W-4, “Employer Withholding Allowance Certificate.” Each new employee must fill out one of these forms.
3. Publication 334, ”Tax Guide for Small Businesses.”
4. Request free copies of “All about O.S.H.A.” and “O.S.H.A. Handbook for Small Businesses.” Depending on the number of employees you have, you will be subject to certain regulations from this agency. Their address is: O.S.H.A., U.S. Department of Labor, Washington, D.C. 20210, http://osha.gov.
5. Request a free copy of “Handy Reference Guide to the Fair Labor Act.” Contact: Department of Labor, Washington, D.C. 20210, www.dol.gov.
INTERNAL REVENUE REGISTRATION
In conjunction with the liquor license, you need to obtain tax stamps from the IRS. Call the local IRS office and have them send you application Form 11 or check the website atwww.irs.gov. Based on the restaurant information you supply on the form, the IRS will assess a fee. This application makes the IRS aware that you are engaging in the retail sale of liquor.
OPENING THE RESTAURANT BANK ACCOUNT
If you received your financing through a local commercial bank, it is suggested you also use this bank for your business account if it fills all your needs.
Choose a bank that will provide you with these services:
• Night deposits.
• All credit card services (if you will be accepting credit cards).
• Change service (coins, small bills).
• A line of credit to certain suppliers.
• Nearby location for daily transactions.
It is very important that you get to know all the bank personnel on a first-name basis, particularly the manager. You will be in the bank every day. Make an effort to meet them and introduce yourself. Their assistance in obtaining future loans and gaining credit references will be valuable. We suggest using a smaller bank. Your account will mean more to it than to a larger bank.
Take time to shop around for the bank that will serve you best. When you go into a prospective bank, ask to see the bank manager; tell him of your plans and needs. All banks specialize in certain services. Look at transaction charges and all other service charges. Compare handling charges on charge card deposits. A small percent of thousands of dollars over a couple of years adds up to a great deal of money. Look at the whole picture very carefully. After you have selected a bank, you should order:
• Checks
• Deposit slips
• Deposit book
• Night deposit bags and keys
• Coin wrappers for all change
• Small bank envelopes
INSURANCE
Liability protection is of the utmost concern. Product liability is also desirable, as the consumption of food and beverages always presents a hazard. Described in this section are all the different types of insurance coverage applicable to all types of restaurants. By no means is it recommended that you obtain all this insurance. You would probably be over insured if you did. Determine with your agent which insurance coverage should be in place. Any policy should contain a basic business plan of fire/theft/liability/Workers’ Compensation.
FIRE INSURANCE
Covers the buildings and all permanent fixtures belonging to and constituting a part of the structures. Coverage usually includes machinery used in building services such as air-conditioning systems, boilers, and elevators. Personal property may also be covered.
REPLACEMENT COST ENDORSEMENT
Provides for full reimbursement for the actual cost of repair or replacement of an insured building.
EXTENDED COVERAGE ENDORSEMENT
Covers property for the same amount as the fire policy against damage caused by wind, hail, explosion, riot, aircraft, vehicles, and smoke.
GLASS INSURANCE
Covers replacement of show windows, glass counters, mirrors, and structural interior glass broken accidentally or maliciously.
SPRINKLER DAMAGE
Insures against all direct loss to buildings or contents as a result of leakage, freezing, or breaking of sprinkler installations.
VANDALISM
Covers loss or damage caused by vandalism or malicious mischief.
FLOOD INSURANCE
Flood insurance is written in areas declared eligible by the Federal Insurance Administration. Federally subsidized flood insurance is available under the National Flood Insurance Program.
EARTHQUAKE INSURANCE
Covers losses caused by earthquakes.
CONTENTS AND PERSONAL PROPERTY DAMAGE
• General property form
• Replacement cost endorsement
• Boiler and machinery insurance
• Improvements and betterments insurance
• Extended coverage endorsement
• Direct damage insurance
• Vandalism
• Consequential damage endorsement
• Business interruption (use and occupancy)
BUSINESS OPERATIONS INSURANCE
• Valuable papers
• Electrical signs
• Transportation policy
• Motor truck cargo owners
• Time element
• Business interruption
• General liability
• Earnings insurance
• Product liability
• Extra expense
• Contractual liability
• Rental value insurance
• Owner’s protective liability
• Lease hold interest
• Personal injury vehicle
• Umbrella liability
• Fidelity bonds
• Crime
• License bonds
• Liquor liability
• Business legal expense
• Fiduciary liability
• Life insurance
• Group life insurance
• Partnership
• Travel/Accident
• Key man insurance
• Health insurance
• Comprehensive general liability
• Dishonesty, destruction and disappearance
• Major medical
• Endorsement extending period of indemnity
WORKERS’ COMPENSATION INSURANCE
Workers’ Compensation Insurance covers loss due to statutory liability as a result of personal injury or death suffered by an employee in the course of employment. This insurance coverage pays all medical treatment and costs plus a percentage of the employee’s salary due to missed time resulting from the injury. Workers’ Compensation Insurance is highly regulated by both state and federal agencies, particularly O.S.H.A. Be certain to obtain all the information that pertains to your particular state. Workers’ Compensation Insurance is mandatory in most states.
ORGANIZING THE PRE-OPENING ACTIVITIES
Opening a restaurant or any business is a great test of anyone’s organizational and managerial abilities. It is imperative that you communicate well with your key personnel. The best way to do this is to use the form at the end of this chapter. Keep track of the assignments that need to be completed, who is handling the assignment, and when they must be completed. Allow plenty of time for assignments and projects to be accomplished. Even the simplest task may uncover a web of tangles and delays. Delegate responsibilities whenever possible, but above all stay organized. Maintain a collected composure and deal with people and problems on a level and consistent basis, and you will be off to a great start.
FIRST PRIORITY ITEMS
Suggested items that must be completed well ahead of opening date are:
1. List the restaurant’s name and number in the phone book and yellow pages.
2. Order and install an employee time clock or appropriate software.
3. Allow shipping and lead time for:
• China, tables, chairs, settings
• Silverware
• Equipment
• Drop safe for office
• Printing: menus, stationery, business cards, matches, and napkins
4 Develop a list of all construction projects to include who is completing them, when they will be completed, and a list of materials needed.
5. Set up a large calendar on the wall with deadlines, when deliveries will be expected, construction projects finished, equipment installed, meetings, and the opening date.
6. Contact the art galleries or artists’ groups in your area. They may be able to supply you with artwork to be displayed in the restaurant on a consignment basis.
PRE-OPENING PROMOTION
Described below are some pre-opening promotional ideas. There is a definite distinction between promotion and advertising. Promotion involves creating an interest in a new project usually at little or no cost. As soon as possible, put up the new restaurant sign or a temporary sign explaining the name of the new restaurant, type of restaurant, hours of operation, and the opening date. People are interested in what is occurring in their neighborhood; give them something to talk about.
1. Meet with the advertising representatives of the local papers. Determine advertising costs and look into getting a news story published describing the restaurant.
2. Have plenty of the restaurant’s matches and business cards on hand: they are a great source of publicity.
3. Join the Better Business Bureau and the local Chamber of Commerce. Besides lending credibility to your organization, they can supply you with good free publicity.
4. When you place your employment ad in the classified section always list the type of restaurant and location. This inexpensive classified advertising will help spread the word. Many people in the restaurant industry also love to find new restaurants to try out.
INITIALLY CONTACTING PURVEYOR AND SUPPLIERS
Six to eight weeks before the scheduled opening date, contact all the local suppliers and meet with their sales representatives. Have the kitchen and bar managers present if possible. These companies will be supplying the restaurant with its raw materials. Make certain each sales representative understands that quality products are your top consideration. Competition is fierce among sales representatives and suppliers. Let each know you are considering all companies equally. Never become locked into using one purveyor only. Shop around and always be willing to talk with new sales representatives. Consider these points when choosing a purveyor:
1. Quality of products. Accept nothing but A-1.
2. Reliability.
3. Delivery days. All deliveries should arrive at a designated time.
4. Is the salesperson really interested in your business?
5. Does he seem to believe in what he sells?
6. Terms in billing (interest, credit).
7. Is the company local for emergencies?
8. From the first meeting with the sales representative you should obtain:
• Credit applications to be filled out and returned.
• Product lists or catalogs describing all the products.
• References of the restaurants they are currently servicing in the area. Check them out!
You should supply them with a list of the products you will be purchasing with estimates of the amount of each item you will be using every week.
Emphasize to the sales representative that price is certainly an important consideration, but not your only one when selecting a supplier. Point out to the sales representative the other concerns you have about using their company. Indicate that you intend to compare prices among the various companies but would not switch suppliers due to a one-time price undercutting. Loyalty is important to sales representatives; they need to expect that order from you each week, but at the same time let them know they must be on their toes and earn your business.
Most companies offer a discount to restaurants once they purchase a certain number of cases. Keep this in mind when comparing prices and suppliers. Choosing a supplier is often a difficult task with so many variable factors to consider. Begin to analyze these problems in terms of the overall picture, and your purchasing decisions will become consistently more accurate.
PAYROLL
Before the opening date, you will need personnel to assemble chairs, do odd painting, hang pictures, and do anything required. Many of these temporary employees may be used for various jobs in the restaurant after opening. The time clock should certainly be used during this period for better control. Overtime must be carefully monitored, and if possible, avoided. Managing employees and payroll will require a great deal of organization between assignments and scheduling.
Many of these jobs will be boring and tedious. Compensate these employees well for their efforts. Giving them a free lunch or dinner will be appreciated. These small tokens on your behalf will be returned in gratitude many times over the small cost incurred.
In most restaurants the internal bookkeeper calculates and prepares the payroll. I recommend the use of Quickbooks or Peachtree computer software for payroll processing. Quickbooks will be very useful in other parts of your business. The website is www.quickbooks.com, Peachtree is www.peachtree.com.
You may prefer to use a computerized payroll service or your accountant. All computerized payroll service companies operate in a similar manner. The bookkeeper totals the number of hours each employee worked for the pay period from the time cards. This information is transmitted to the computer company via telephone. or as part of your service, it may be picked up from your office.
Using the rate and number of hours worked, the computer calculates the gross pay, overtime, social security, federal and state taxes, other miscellaneous deductions, and the net check amount. Based upon this information, each check will be printed along with a corresponding stub. The checks are verified and returned, often within 24 hours.
Payroll checks are issued from a special checking account that will be set up with your bank. This account enables you to transfer only the exact funds needed for the payroll as a safety measure. The service will also provide a report detailing the amounts withheld from each check, allowing you to prepare the IRS Form 941, “Employers Federal Quarterly Tax Return.” Use the information on Form 941 to compute your quarterly state unemployment compensation form. Annually the service will also prepare a W-2 form for each employee who received wages during the year.
PUBLIC UTILITIES
Notify public utility companies of your opening date. Allow plenty of lead time for completion. Do not lose valuable time because the utilities are not hooked up yet. Some of these companies may require a deposit before they will issue service. Every company and city has different policies, so be sure to investigate yours.
PHONE COMPANY
You will need a minimum of two phone lines for the restaurant for taking reservations. Remember a fax line. Do not lose customers because they cannot get through. You should have two phones in the offices, one or two extensions at the entrance area, one or two extensions in the bar, and a public pay phone. The phones in the entrance and bar areas should not have long distance to prevent misuse by customers and employees. Place local emergency numbers at all phones.
You will need an intercom, handheld radio or paging system throughout the restaurant to speak from your position to key areas. Discuss with your local phone company business office your needs and their options. A music intercom/paging system is also available; see the discussion in the section on music.
GAS AND ELECTRIC COMPANIES
All major equipment requires hookups that can only be completed by trained technicians of the gas or utility company or authorized representatives. These technicians should be contacted as early as possible to evaluate the work required. In many cases they will need to schedule the work several weeks ahead of time.
Many gas and electric companies have service contracts to purchase. If available, it is highly recommended that you purchase them. Equipment that is maintained to the manufacturer’s specifications will last longer and operate more efficiently. Calibration of kitchen ovens is a must in any service contract. It is critical that all ovens register true temperatures for consistent cooking results. Most ovens need to be calibrated monthly.
Set up a loose-leaf binder containing all the information and maintenance schedules for your equipment. Include all warranties, brochures, equipment schematics, operating instructions, maintenance schedules, part lists, order forms, past service records, manufacturers’ phone numbers, and a chart showing which circuit breaker operates each piece of equipment. Ensure that this manual is kept up to date. Become aware of your equipment’s needs and act accordingly. Train your employees in the proper use of all equipment, and it will serve the restaurant for many years.
WATER
Water composition is different throughout the country. Water that has been subjected to chemical treatment may contain a high level of chlorine. Water taken directly from the water table will contain any number of minerals depending upon the geological makeup of the soil it came from. Different types of water give different results when used in cooking.
Chemical particles in the water can have a bad effect on fresh-brewed coffee, food, recipes, and cocktails. Several companies market filtering devices that attach directly to the water lines. Filters need only be connected to the water lines that are used for drinking and cooking. Filtering devices are usually tube shaped canisters containing charcoal or special filtering paper. Discuss your particular situation with the state Department of Natural Resources and the sales representative for your coffee supplier.
SERVICE PERSONNEL NEEDED
LOCKSMITH
A registered or certified locksmith must be contacted to change the locks when you occupy the building. Keys should be issued on a “need to have” basis. Only employees who need access to a locked area to perform their jobs should have keys to that lock. The locksmith can set door locks so that certain keys may open some doors but not others. Only the owner and manager should have a master key to open every door. Each key will have its own identification number and “Do Not Duplicate” stamped on it. Should there be a security breach, you can easily see who had access to that particular area. The restaurant should be entirely re-keyed when key-holding personnel leave or someone loses keys. Safe combinations should be changed periodically by the locksmith.
On the next page is an example of a key system chart. In the example, the key code corresponds to a particular key that only opens doors with a similar letter. By determining who should have access to an area, you will be able to develop a good, security system. It is important that only the manager has a key to the liquor, wine, or china storage areas.
KEY SYSTEM CHART |
||
Key System Chart Area |
Key Code |
Issued To (Employee) |
Front Door |
A |
#2 |
Back Door |
A |
#2 |
Food Storage (Dry) |
B |
#6 |
Freezer |
B |
#6 |
Walk-Ins |
B |
#6 |
Reach-In |
B |
#6 |
Liquor Storage |
** |
Manager Only |
Wine Storage |
** |
Manager Only |
Bar Area |
C |
#3, 4 |
China Storage |
** |
Manager Only |
Cleaning Supplies |
D |
#2, 3, 5, 6 |
Offices |
E |
#2, 3, 6, 7 |
Safe Combination |
- |
#7 |
** Manager Master Key Janitors – 5 Dining Room Manager – 2 Kitchen Director – 6Bar Manager – 3 Bookkeeper – 7 Bartenders – 4 |
FIRE AND INTRUSION ALARMS
Every restaurant should have two separate alarm systems: a system for fire, smoke, and heat detection and one for intrusion and holdup.
The fire detection system consists of smoke monitors and heat sensors, strategically placed throughout the building. This system must be audible for evacuations and directly connected to either the fire department or a private company with 24-hour monitoring service. In newer buildings the sensors also activate the sprinkler system. Most cities and states also require restaurants to install a hood system in the kitchen areas. This consists of a sprinkler-type system situated above equipment with an exposed cooking surface or flame. The system may be operated automatically or manually. When released, a chemical foam is immediately sprayed over the area. This foam is particularly effective in stopping grease fires. Once activated, the system will automatically shut off the gas or electric service to the equipment. To regain service the company that installed the system must reset it. Ask the local fire department for their recommendations for a reputable fire and safety service company.
An intrusion alarm system is recommended for any restaurant. Begin this search by contacting the police department. They will recommend companies. Ask them for a survey and proposal for the building and your needs.
The security system should contain magnetic contact switches on the main doors, windows, internal doors, and other places of entry such as trapdoors and roof hatches. Do not overlook the air conditioner vents. The interior of the building should be monitored by strategically placed motion detectors that are zoned so that if one fails, the entire system will continue to function. The safe area must be monitored. The locking-type holdup buttons, which may only be released with a key, are an excellent option and should be placed in the cashier, bar, and office areas. Alarm companies can also provide video monitors.
Another recommended option is temperature monitoring for the freezers and walk-ins. Have temperature-sensitive devices installed in these areas. If the temperature rises to a certain level, an alarm is triggered at the monitoring station. The operator may then call the restaurant manager or dispatch the refrigeration repairman. Some of these security service companies also provide guard service in the lounge area and escort service to the bank. These companies must be bonded, licensed, and insured.
The installation of an alarm system in the restaurant is a necessity. It will increase property value. A 24-hour monitored system may save 5 to 10 percent on insurance premiums.
DISHWARE CHEMICAL COMPANY
Contact all the dishwasher chemical suppliers in the area and meet with their representatives. Several of these companies maintain large research staffs that are developing innovative chemicals and devices that conserve the machine’s energy and chemical usage, reducing your overall operational cost. Their field service people will monitor the entire system ensuring the machine and staff are working together for maximum efficiency. A local company supplying the chemicals and service as a sideline cannot possibly maintain the service offered by these national companies. Clean dishes and silverware are an absolute necessity for a restaurant.
KNIFE SHARPENER
A knife sharpening service is a must for any restaurant. Sharp knives are essential. A service contract guarantees that all knives and blades of cutting and slicing machines will be sharpened on a regular basis. In between servicing, the staff may keep the blades honed on a sharpening oil stone or ceramic sharpening sword.
SANITATION SERVICE
In most counties, a private business must provide its own garbage pickup. A restaurant of any size has a great deal of waste. A sanitation service company is required to maintain a proper health environment. Receive quotes from all the sanitation companies in the area. Prices may vary considerably depending on who purchases the dumpsters. You may wish to get the advice from your health department for the selection. Any service contract should contain provisions for the following:
• Dumpsters with locking tops
• Periodic steam cleaning of the dumpsters
• Fly pesticide sprayed on the inside of the dumpster
• Number of days for pickup
• Extra pickups for holidays and weekends
Some restaurant waste may be used by manufacturers in the area. Soap manufacturers will be interested in purchasing all the meat and fat scraps for a few cents a pound. Pig farmers may buy all the food scraps. Buyers will provide special containers to store the products. Scrap glass from empty liquor bottles may also be sold or donated to the local recycling or ecology project.
PARKING LOT MAINTENANCE
Parking lots will need periodic maintenance other than the daily duty of light sweeping and trash pickup. Painting new lines for the parking spaces should be done annually. Blacktop surfaces will also require a sealant to stop water from seeping into it. Winter climates will require snow removal, salting, and sanding of the lot. Most of these services may be purchased under contract.
PLUMBER
A local plumber will be needed to handle any miscellaneous work and emergencies that come up. The plumber must have 24-hour emergency service. Make every effort to retain the plumber that did the original work on the building. He will be familiar with the plumbing.
Due to the large amount of grease that goes through the restaurant’s plumbing, clogs and backups will be a major problem. Extra-wide pipes should be fitted to the dishwasher and sink drains. Grease will collect in the elbows and fittings along the plumbing lines. When cold water is put through the drain the grease will solidify, closing the pipe. A plumber will need an electric snake and the necessary acids to remove the clog. For everyday use, a hand snake and plunger should always be on hand in the kitchen.
ELECTRICIAN
Retain the original electrician who worked on the building, if possible. An electrician will be needed when equipment is moved or installed. The electrician should check out and label all the circuits and breakers in the building and should also be on 24-hour emergency service.
REFRIGERATION SERVICE
The most important consideration when choosing a refrigeration company is the response time to emergencies. At any given time the refrigeration systems and freezer could go out, resulting in the loss of thousands of dollars in food. Make certain any prospective company understands this crucial point.
Situations arise where the refrigeration units cannot be brought back to work in time, usually because of a broken part that must be replaced. There are solutions to prevent food loss. Contact your purveyors. They have large refrigeration units you may be able to use to store the food temporarily. Call the tractor trailer companies in the area: they may have an empty refrigeration truck that could be rented for storage.
A fully loaded freezer generally stays cold enough to keep foods frozen for two days if the cabinet is not opened. In a cabinet with less than half a load, food may not stay frozen for more than a day.
If normal operation cannot be resumed before the food starts to thaw, use dry ice. If 125 pounds of dry ice is placed in a half-loaded 10-cubic-foot cabinet soon after power loss, it will maintain a temperature below freezing for two to three days. In a fully loaded cabinet, sub-freezing temperature will be maintained for three to four days.
Place dry ice on cardboard or small boards on top of the packages and do not open the freezer again except to put in more dry ice. Monitor the temperature with an accurate thermometer.
EXTERMINATOR
Exterminators must be licensed professionals with references. Consult the health department for recommendations. Exterminators can eliminate any pest-control problems: rats, cockroaches, ants, termites, and flies. Have several companies come in to appraise the cost. They are experts and can read the “telltale” signs that might be missed. Take their suggestions. This is not an area to cut corners or try to do yourself. It will not pay in the long run.
PLANT MAINTENANCE
If the restaurant has large expensive botanicals, you may need a maintenance company. A professional plant-care person can provide all the necessary services to protect these investments: watering, pruning, transplanting, and arranging. Contact companies in the area and get their opinions, quotes, and references. Make sure the company you hire is aware that they are working in an environment where toxic sprays may only be used with the approval of the health department.
OUTSIDE LANDSCAPING
You may want the exterior areas of the restaurant professionally designed and landscaped. An appealing exterior is as important as the interior. You may have little room to work with, but a landscaper can put together a design that can be very appealing. Contact local landscapers and get their opinions, designs, quotes, and references.
FLORIST
If you have fresh cut flowers, you need to contact a local florist. Each week the florist will set aside a selection of cut flowers of your choice. Many restaurants use only a single flower or rose in a long-stem vase. Should you decide to do this, make sure there is a large supply of backup flowers. Some customers will take them home when they leave. Adding fresh water with a little dissolved sugar, or a chemical provided by the florist to the vases every day will keep the flowers fresh looking for a week or more.
EXHAUST HOOD CLEANING SERVICE
Contact a company that specializes in exhaust hood and ventilation system cleaning. They should appraise and inspect the whole ventilation system before opening day. Depending upon the amount and type of cooking performed, they will recommend a service that will keep the system free from grease and carbon buildup. Usually twice-a-year cleaning is required. Without this service, the exhaust hoods and vents will become saturated with grease, causing a dangerous fire hazard. All that would be necessary to ignite a fire would be a hot spark landing on the grease-saturated hood. Most of these companies also offer grease and fat (deep fryer oil) removal.
HEATING AND AIR-CONDITIONING
You will need a company that can respond 24 hours a day at a moment’s notice. Losing the heating system in the winter or the air conditioning in the summer will force the restaurant to close. Make certain the company is reliable with many references. Heating and air-conditioning systems need regular service and preventative maintenance to ensure they function at maximum efficiency. Energy and money will be wasted if the system is not operating correctly. A service contract should be developed with these companies to ensure the machines are being serviced to the manufacturer’s schedule. Keep the contract and all additional information in the equipment manual.
JANITORIAL AND MAINTENANCE SERVICE
Depending on the size and operating hours of the restaurant, it is recommended that you use a professional cleaning company. Restaurant cleanliness should not be left to an amateur responsible.
The cleaning service usually arrives after closing time. It will clean and maintain the areas previously agreed on in the service contract. Its work is guaranteed. Never will a customer enter the restaurant and see a dirty fork left on the floor from the night before.
Cleanliness also has an important effect upon the employees. A spotless restaurant will create the environment for positive employee work habits. They will become more organized and neater in their jobs. The maintenance service company selected must have impeccable references. The company should be insured against liability and employee pilferage. Employees should be bonded. You will need to give the owner of the company her own keys to the entrance, maintenance closets, security system, and possibly the office, for cleaning. It must be made very clear that food and liquor are completely off limits to maintenance employees.
Some important factors to consider when choosing a maintenance company:
• Can they assist with cleaning prior to opening?
• Will they submit a bid as you request?
• What are the hours they will be in the restaurant?
• Who buys the soaps and chemicals?
• Will they consent to a trial period?
• How will you communicate to discuss problems?
• Will they provide references from other restaurants?
• Are they aware that no toxic chemicals are allowed in the kitchen?
• How long have they been in business?
• Will they lock all doors once their employees are inside.
Basic Maintenance Functions
The following are some basic maintenance functions any service contract should contain.
This outline is basic. The actual contract must contain specific items that must be cleaned and when. You and the maintenance company’s supervisor should have a check-off list of everything that must be completed each night. The following morning, walk through the restaurant spot-checking from the check-off sheet that all items have been completed as prescribed. Notify the supervisor immediately of any unsatisfactory work. At first, it may take a great deal of communication to get the desired results. After operating a few months, it will run smoothly.
Items to be cleaned daily:
1. All floors washed and treated.
2. Entire restaurant vacuumed.
3. Windowsills, woodwork, pictures, chairs, tables dusted.
4. Outside area — swept and picked up.
5. Public bathrooms cleaned, sanitized, and deodorized; supplies replaced: toilet paper, soap, napkins, and tampons.
6. Trash containers emptied and sterilized.
7. All sinks and floor drains cleaned.
8. Maintenance room cleaned and organized.
Weekly services:
1. All windows cleaned inside and out.
2. All chairs and woodwork polished.
3. Decorative floors stripped, waxed, and polished.
Annually:
1. All carpets steam cleaned.
Be specific in your instructions about all these areas.
Some manufacturers include detailed instructions for cleaning their product. Special cleaners must be used on some equipment. Improperly cleaning a piece of equipment can ruin it forever. Keep all of this information in a loose-leaf binder in the office. The cleaning supervisor should have access to this manual and must be thoroughly familiar with its contents.
OTHER SERVICES AND SYSTEMS
CIGARETTE MACHINES/CIGARS/ELECTRONIC GAMES
Cigarette, cigars, and electronic games can provide a small additional source of revenue for the restaurant with little or no investment if they are pertinent to the restaurant’s environment. Cigarette and cigars are provided as a service to customers and should always be available; electronic games are not a necessity and should be used only if they are compatible with the restaurant’s atmosphere. Distributors for all of these products may be found online or in the yellow pages of most city directories.
Depending on the type of clientele and the image of the establishment, you might look into the leasing of electronic games. There are numerous types of games available. You may choose from the more traditional games, like the pinball machine, or from an array of computerized video games. Some of these games have become extremely popular and can contribute a good sum of additional revenue. Most companies lease the machines to the restaurant under various terms of agreement. Service to the games should be included in any contract. Many of these companies can also provide TVs, wide-picture screens, and movies with projection equipment.
Before contracting for any of these electronic games or video equipment, carefully consider the pros and cons. Keep in mind that you are primarily in the restaurant business — the last thing you want to do is turn away any of your regular restaurant customers. If the restaurant’s atmosphere is right, these games can bring in substantial additional income.
COFFEE EQUIPMENT
All major coffee distributors offer the same basic plan to restaurants: they will provide all the equipment necessary for coffee service including brewing machines, filters, pots, maintenance, and installation of all equipment. All that is required of you is to sign a contract stating that you will buy their coffee exclusively. The price of all the equipment and maintenance is included in the price of the coffee.
As an alternative, you can buy all your own equipment and pay to have someone install and maintain it, enabling you to purchase coffee from any company at reduced prices. Because doing so is costly, it is recommended that restaurants use the coffee distributor contract method.
There are many different coffee blends available. Coffee is an extremely important part of any dining experience: get the finest and most popular blend available. Have the restaurant employees try the different blends under consideration in a blind tasting.
When negotiating with the coffee salespeople, inform them that you want brand new equipment. They are competing for your business, but once you sign the contract you will be locked in to it. Use this leverage while you have it.
Place the coffee machines in the main and service bars. Various specialty teas, sugar packets, and sugar substitute packages may also be purchased from these distributors, and for an additional charge your restaurant’s name and logo can be imprinted on the outside of each packet.
SODA AND DRAFT BEER SYSTEMS
Soda and draft beer systems may be contracted for in the same manner as coffee. National brand soda and beer distributors will connect all the hoses, valves, taps, and guns needed to operate the bar, usually at no cost. You will be obligated to sign a contract stating you will purchase their products exclusively. The price of the system is passed on to you as you purchase soda canisters and kegs of beer. The distributor will also provide promotional material such as wall plaques, neon lights, and drink coasters.
These systems occasionally break down; maintain at least two cases of each type of soda in bottles or cans and three to four cases of beer in the storeroom. Draught beer and soda lines must be flushed out every week. The cost of this service is usually borne by the restaurant. You may do this yourself, and many people do; however, it is recommended that you use the services of professionals who have the proper equipment to do the job thoroughly. Soda and beer is no better than the lines they flow through. Distributors can recommend a service.
ICE CREAM FREEZERS/MILK DISPENSERS
These companies allow you to use their equipment when you guarantee to purchase their product exclusively. Ice cream freezers, milk dispensers, and other kitchen equipment are available. Their sales representative will have all the information about the equipment.
These arrangements are beneficial for small restaurants with limited capital. Whatever your financial situation, do a thorough investigation into the terms of the service contract. In some cases, the price of the product may be so high you are better off purchasing equipment. You should always compare competitive prices of the products after several months of operation. The free equipment may not justify the total cost of the product. Should you decide to sign the contract and use the free equipment, remember that you may be locked in for a long time. Be sure to request new equipment from the sales representative.
All the freezers and dispensers that are left in the open should be locked for better control. Small ice cream freezers are also available for use in the bar should you serve ice cream cocktails.
LINEN SERVICE
When tablecloths and napkins are used on the tables, a linen service will be needed to clean and press them. Tablecloths and napkins are an integral part of the table setting. They must be spotless and wrinkle free. A poorly folded or soiled tablecloth will leave a lasting negative impression on the customer. In choosing a linen service, you must look at your restaurant’s available capital and sales volume. These factors will determine which option is the most economical for the establishment.
A linen service will provide tablecloths, napkins, uniforms, and bar towels; it will pick up dirty linen and leave a sufficient supply of clean ready-to-use items. Generally, there are two parts to this service: the use of the linen and cleaning. You may also be charged for linen that is torn or soiled from misuse. Many medium to large restaurants purchase their own linen from their food-service supplier, and the linen company would then be used to clean the used linen.
It is advantageous to purchase all your own linen if you have the capital. Remember to budget for new linen.
Many large-volume restaurants install their own laundry systems. Under the right circumstances restaurants can save a great deal of money. Go with an experienced company for washers and dryers. A complete in-house laundry system costs several thousand dollars to set up. The system will easily recoup the initial investment. A big development in the in-house laundry market came a few years ago with the introduction of Visa material. Visa requires no ironing or pressing when washed and dried. The material is ideal for tablecloths and napkins. Its disadvantages compared to conventional material is that water tends to bead on it rather than to be absorb into it, and the napkins are smoother and more likely to slide off one’s lap than conventional cloth.
When ordering tablecloths and napkins, figure six times the number of seats and tables for napkins and tablecloths. You will need one set for the initial setting; two to three more sets for changing during the evening; and one to two sets will be at the cleaners or in the laundry room.
MUSIC
Music is a very important part of any dining experience. The least expensive way to provide a music system for the restaurant is to set it up yourself. Contact a local stereo dealer. After examining the acoustics in the building, he will be able to suggest a system that will meet your needs. Take care to camouflage the speakers. Place the cassette or CD deck in an area where an employee is stationed, such as the bar or cashier stand. The speakers should have individual volume controls for each area. Long-playing cassettes with the type of music that suits the restaurant’s atmosphere should be used. Never use a radio station.
There are systems available that use special CD players, long-playing tapes, or multiple CD changers that play for several hours and then start all again without pausing. The entire system in many cases may be leased and combined with a paging system.
Live music is usually in a bar and lounge area because most customers do not mind waiting for a table in the lounge with entertainment. Live music will draw diners looking for music or after-dinner dancing. Some restaurant managers add a cover charge or a drink minimum for people who come for the live entertainment only.
An average band will cost upwards of $1,000 for three or four nights. However, if they blend in well and attract customers, the expense may be recovered through increased food and liquor sales. Live entertainment can be a great source of word of mouth publicity.
MUSIC LICENSING
If you are interested in playing recorded music in the restaurant you will need permission. Although most people buy a tape or CD thinking it becomes their property, there is a distinction in the law between owning a CD and owning the songs on the CD. There is also a difference between a private performance of copyrighted music and a public performance. When you buy a tape or CD, the purchase price covers only your private listening use, similar to the “home” use of “home videos.” When you play these tapes or CDs in your restaurant it becomes a public performance. Songwriters, composers, and music publishers have the exclusive right of public performance of their musical works under U.S. copyright law. There are some distinctions in the law if the performance is by means of public communication on TV or radio. Transmissions within establishments of a certain size that use a limited number of speakers or TVs must not extend to another room, and there must be no admission charge.
There are two licensing agencies in the United States, BMI and ASCAP. You can contact ASCAP at 800-95-ASCAP or www.ascap.com and BMI at 212-586-2000 or www.bmi.com/home.asp. Contact both BMI and ASCAP to ensure your compliance.
HOW MUCH CHINA AND SILVERWARE TO ORDER
The following chart is based on an average dining room in a moderately priced restaurant. To compute your needs for place settings, multiply the number indicated by the number of seats in the restaurant. Keep in mind that all dishwashers and machines work at different speeds. Use this chart as a guide in ordering.
This chart will provide a basic outline to indicate what will be required in an average dinner restaurant. Not maintaining enough stock will slow up service. Too much stock will cause you to store it in the restaurant, tying up cash. Figures will need to be adjusted depending on the menu and how many uses you have for the same piece of china or silverware.
Bar glasses are diversified and it is difficult to estimate the usage of each. If you have a mechanical dishwasher in the bar area, you will not require as much stemware.
CHINA AND SILVERWARE TO ORDER
China
Dinner plate: 2
Bread plate: 3
Salad bowl: 2
Soup bowl: 2
Sauce dish: 1½
Dessert plate: 2
Cup/Mug: 3
Saucer: 3
Flatware
Teaspoon: 5
Soup spoon: 1
Tablespoon: ½
Iced-tea spoon: ½
Fork: 3
Salad fork: 2
Oyster fork: 1
Knife: 2
Steak knife: 1
Glasses
Water glass: 3
Wineglass: 1
If you are interested in a specialized food service business, you might consider any of these books from Atlantic Publishing www.atlantic-pub.com.
• How to Open a Financially Successful Bakery
• How to Open a Financially Successful Bed and Breakfast
• How to Open a Financially Successful Coffee, Espresso & Tea Shop
• How to Open a Financially Successful Pizza and Sub Restaurant
• How to Open a Financially Successful Specialty Retail and Gourmet Foods
Additional details are available for these titles at www.atlantic-pub.com/entreneurship.htm
WORKSHEETS
The following worksheets, provided courtesy of the Small Business Administration, will help the restaurant manager to estimate start-up costs and expenses.
HOW MUCH MONEY DO YOU NEED?
When using the chart on the next page, keep in mind that not every category applies to all businesses. Estimate monthly amount.
ESTIMATED START-UP FUNDS NEEDED |
|
Expense Category |
Projected Cost |
Salary of Owner-Manager (if applicable) |
|
All Other Salaries and Wages |
|
Rent |
|
Advertising |
|
Delivery Expenses |
|
Supplies |
|
Telephone |
|
Utilities |
|
Insurance |
|
Taxes, Including Social Security |
|
Interest |
|
Maintenance (Facilities/Equipment) |
|
Legal and Other Professional Fees |
|
Dues/Subscriptions |
|
Leases (Equipment/Furniture/Etc.) |
|
Inventory Purchases |
|
Miscellaneous |
|
One-Time Start-Up Costs |
|
Fixtures/Equipment/Furniture |
|
Remodeling |
|
Installation of Fixtures/Equipment/Furniture |
|
Starting Inventory |
|
Deposits with Public Utilities |
|
Legal and Other Professional Fees |
|
Licenses and Permits |
|
Advertising and Promotion for Opening |
|
Accounts Receivable |
|
Cash Reserve/Operating Capital |
|
Other |
|
TOTAL |
Furniture/Fixtures/Equipment
If you are going to pay by installments, fill out the columns below. Enter in the last column your down payment plus at least one installment
Item |
If you plan pay to pay cash in full, enter the full amount below and in the last column. |
Price |
Down Payment |
Amount of Each Installment |
Estimate of he cash you need for furniture, fixtures & equipment. |
Counters |
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Storage Shelves |
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Display Stands, Shelves, Tables |
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Cash Register |
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Safe |
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Window Display Fixtures |
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Special Lighting |
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Outside Sign |
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Delivery Equipment |
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Other (list) |
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GOING INTO BUSINESS |
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Determine what will be involved in each method |
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Factors |
Start From Scratch |
Existing Business |
Franchise |
Time |
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Availability |
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Time Before Opening |
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Financial |
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Cost |
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Available Financing |
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Investors |
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Personal Worth |
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Total Indebtedness |
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Break-even Point |
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Royalties & Fees |
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Purchasing Restrictions |
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Current Profitability |
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Intangibles |
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Goodwill |
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Historical Recognition |
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Known vs. Unknown (obstacles to success or existing profitability) |
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Reputation |
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Convenience |
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Exclusivity |
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Assets |
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NECESSARY MISCELLANEOUS RESTAURANT, RESORT & HOTEL SUPPLIES FROM A-Z
A
accounting, financial services
advertising
air cleaners, purifiers
air conditioning, heating equipment
air curtains
air pollution control systems
air purification, dust collection
air screens, air curtains for entranceways
alcoholic beverages
aluminum foil
animated displays
antiques
apparel
appetizers
appliances: food service machines
aprons
aquariums/lobster tanks
architects/engineers
art
artificial flowers, plants
ashtrays, stands
associations, trade
ATMs—automated teller machines
attorney
audiovisual equipment
awards, plaques, certificates
awnings, canopies, poles
B
badges
bags and covers
bains marie
baked goods
bakers’ equipment and supplies
baking ingredients
baking supplies
balers
balloons
banners and flags
banquet service equipment
bar codes and product codes
bar equipment and supplies
barbecue pits, machines
bars, liquor service
bars, portable and folding bases, legs, tables, and booths
baskets, bread and rolls
bathroom accessories and baby changing stations
batter: doughnut, pancake, and waffle
beer, ale
beer brewing equipment
beer service equipment
beverage service equipment
beverage, coffee servers
beverages, concentrated fruit
beverages, nonalcoholic
beverages: beer/ale/wine
beverages, carbonated and noncarbonated
beverages: liquors/liqueurs
bibs: adult and child
binders
bins, ingredient
bins, silverware
bins, storage
biscuits, fancy and soda
blackboards
blenders
bookkeeping systems
books, educational and technical
books, reservation
booths, chairs, tables
bases and legs
bowls: mixing, salad, and serving
brass fittings and tubing
bread and rolls
bread specialties
bread sticks
breading machines
breadings and batters: seafood and poultry
brochures and postcards
broilers, electric and gas
broilers, infrared
broilers, charcoal and conveyor
broilers, electric and gas
brooms
brushes, cleaning
buffalo products
buffet products: chafers, fuel
buildings, modular
bulletin boards. changeable letters
butchers equipment and supplies
butter, margarine, and cooking oils
C
cabinets: food warming and conveying
cabinets: miscellaneous
cafeteria equipment
cakes and cake decorations; cookies and pastries
can openers: electric and hand-operated
candelabra and candle holders
candies, chocolates, and confectioneries
candle light, nonflammable
candle warmers for food and beverages
candles and tapers
canned foods: fish, fruits and vegetables, meat and poultry
canopies
canopies: ventilation
cappuccino coffee equipment
carbon dioxide
carbonators
carbonic gas/bulk
carpet sweepers
carpets and rugs
carriers, food and beverage, insulated
carts, espresso and coffee
carts, food-service
carts, transport
carts, storage and serving
cash register supplies: tape, ribbon
cash registers and control systems
casters
catalogs and directories
catering supplies and banquet service equipment
catering trucks/delivery trucks
ceilings: acoustical, tin, wood
ceramic dinnerware
ceramics
cereals, ready-to-serve and uncooked
chafing dishes
chairs, folding or stacking
chairs, infant
chairs, restaurant
chairs, upholstered
check recovery services
children’s favors and party supplies
children’s rides and amusements
chillers
china, table
Chinese foods
chocolate
choppers: electric for food and meat
chopping blocks
cigars, cigarettes, tobacco products display and storage systems
citrus products, citrus syrups
cleaners for grills, griddles, pans
cleaners, hand
cleaners, multipurpose
cleaners, ovens
cleaners, rug and upholstery
cleaners, window
cleaning equipment, materials, services and supplies
cleaning systems, pressurized
cleaning: exhaust maintenance
clocks, electric
coasters, beverage
coat and hat checking equipment
cocktail mixes
cocktail stirrers
cocoa
coffee
coffee-brewers, glass and filters
coffee mills
coffee urns and makers
coin sorters and handling equipment
cold plates
communication systems, services
compactors, waste
computer aided design (cad) systems
computer furniture
computer software: accounting administrative, hospitality
computer software: hospitality,and cost control
computer supplies
computerized food service systems
computerized restaurant management systems
computerized systems, wireless
computers/internet
concession equipment and supplies
condiments and condiment holders
confectionery and chocolate products
connectors: gas/water/steam
construction: materials/renovation
consulting services
containers, food
containers, microwave
containers, oven proof paperboard
containers: aluminum, plastic and glass
conveyors and subveyors
conveyors, belt
cookies
cooking computers or timers
cooking equipment, electric, and gas
cooking equipment, induction
cooking equipment, outdoor
cooking heat/warmers
cooking wines and marinades
cookware, induction
cookware: pots, pans, and microwave
coolers, beverage
copperware
costumes
cotton candy machines
counters and tabletops
counters, cafeteria
covers, rack
crackers
creamers
credit cards: card processing/authorization
crepe-making machines
croutons
crushers, can and bottle, electric
cups: disposable, portion, thermal
custom-built kitchen equipment
cutlery: chef’s equipment and supplies
cutlery, disposable
cutlery, silver-plated and stainless steel
cutters, food
cutting boards
D
dairy substitutes
dance floors, portable
decaffeinated beverages
decor and display materials
decorations: holiday, party favors, balloons,
degreasers and non-slip treatment products
deli products
deodorizers
designers/decorators
dessert products
dicers, hand-operated
dicers, vegetable-cutting, power
dietetic foods
dinnerware, china, stainless steel, plastic or disposable
dinnerware, heat resistant, glass
dinnerware, metal
disco equipment
dish tables
dishwashers: equipment and supplies
dishwashing compounds
disinfectants and cleaning supplies
dispensers for concentrates
dispensers, carbonated beverage
dispensers, condiment
dispensers: controls and timers
dispensers, cup
dispensers, custom
dispensers, French fries
dispensers, glove
dispensers, ice
dispensers, ice cream
dispensers: liquor, beer and wine
dispensers, malted milk
dispensers, napkins
dispensers, noncarbonated
beverage dispensers
dispensers, salad dressing
dispensers: self-leveling for dishes and trays
dispensers, snack
dispensers, soap and detergent
dispensers, straw
dispensers, toilet paper
dispensers, water hot and/or cold
dispensers, whipped cream
dispensers, wine
dispensers: liquids, beverages, cream/milk, syrup, and dressings
display cases
display cases, heated
display cases, refrigerated
distributor, food and beverage
distributor: food, equipment
doilies: paper or plastic
doors: cold storage and freezer doors: hinged, revolving and swinging
dough dividers/rounders
dough: prepared, frozen and canned
doughnut machines
doughnut mix
drain cleaners/line maintenance
draperies, curtains, and hangings
draperies, stage
drapery and curtain hardware
dressings, salad
drive-thru service equipment
drug testing service
dry grocery items: staples
dry ice
dryers, clothes
dryers, dish/tray
E
eggs/egg products,egg substitutes,boilers, and timers
electric utility services/energy conservation
electronic data capture
electronic funds transfer
embroidered apparel
employee benefit services
employee scheduling and services
employment agencies services
enclosures, patio and pool
energy conservation equipment
energy cost analysts
entertainment, sports-themed
entertainment systems
entrees, fresh and frozen
environmental products
equipment, cook/chill
equipment, dish handling
equipment,drain cleaning
equipment, food forming
equipment, front office
equipment, heating boilers, furnaces, radiators
equipment, hot-chocolate making
equipment, leasing
equipment, marinade
equipment, preventive maintenance programs
equipment, repairs/parts/installation
equipment, rug cleaning
equipment, sales and service
equipment, under-bar
equipment, upholstery cleaning and shampooing
espresso coffee and coffee equipment
ethnic foods
executive recruiters, hospitality industry
exhaust fans
exhaust maintenance, cleaning
extractors, fruit juice
extracts, flavoring
F
fabrics
fabrics, fire resistant
fans, electric and ventilating
fats and oils, cooking
fats and oils: equipment systems and supplies
faucets
filters, air-conditioning
filters: coffee makers
filters, cooking oil
filters, exhaust systems
filters, grease extracting
filters, water
financial services
financial consultants
financial: tax and legal planning
fire alarm systems
fire protection systems: extinguishers/suppression/sales/service
first-aid equipment and supplies
fish: canned, fresh, frozen, pre-portioned,and smoked
flagpoles, flags and accessories
flatware carts and trays for storage and dispensing
flatware, disposable
flatware, recovery machines
flatware: silver/gold plated, stainless and disposable
floor cleaning and maintenance equipment
floor drain treatment
flooring tile, vitrified or ceramic
flooring: floor treatments, non-slip preparations and coating
flour and flour sifters
flowers, foliage and plants
food containers, aluminum, plastic,and glass
food covers
food, dehydrated
food delivery and catering equipment
food equipment,Serviceand parts
food: frozen cooked/precooked
food photography
food portioning equipment
food processors: grinders and slicers,electric and manual
food products: deli/ethnic, import/export
food products: prepared, canned or frozen
food reproduction and replication/props
food safety training
food thawing device
food waste disposers
food, processed
footwear
forms: business
fountain syrups and flavors
fountains, beverage
fountains, ornamental and display
franchise consultants
freezers/refrigeration equipment, service, and parts
freezers, portable
frequent dining programs/clubs
frozen breakfast food
frozen cocktail machines
frozen food reconstitutor
fruit juices: canned, concentrated, fresh, frozen
fruit syrups
fruits and vegetables: candied, brandied, pickled
fruits and vegetables: canned, fresh, frozen
fryers, convection
fryers, deep fat and pressure
fryers, oilless
fuel: synthetic/alternative
furniture design
furniture, health care
furniture: fiberglass, metal, plastic, upholstered and wood
furniture: lawn, garden, patio, and casual
furniture: portable/folding
G
games
garbage can liners
garbage containers: metal, plastic or concrete; waste receptacles and compactors
gas, propane
gas: service/supplier, and natural
gelatin
gelato
gift basket packaging
glass replacement service
glass, washers
glass, beveled and tempered
glass, decorative
glassware chiller and froster
glassware, service
glazes
gloves: cloth or synthetic
gourmet foods
gravy mix or base
grease exhaust systems: cleaning and maintenance
grease traps: cleaning, maintenance, elimina tion and analysis
griddles and grills
groceries
guest checks
guest questionnaires, comment cards, and boxes
guest services
H
HAACP training
hand dryers
hand trucks
handicapped: aids and accessories
hangers, clothes
health foods
healthcare products and equipment
heat lamps
heaters, water
heaters, patio and indoor
herbs
high chairs
hors d’oeuvres
hoses: flexible gas connectors
hot chocolate mix
hot dog grills/cookers
hot food tables
hot plates, electric and gas
hotel amenities
I
ice bins, buckets, carts, and containers
ice cream
ice cream cabinets
ice cream dishes
ice cream freezers
ice cream makers and soft serve machines
ice cream, toppings, syrups and cones
ice crushers, cubers, and shavers
ice machine repairs, service, and maintenance
ice makers, bins, dispensers, crushers, and cubers
ice transport systems
ice, equipment and supplies
incentive programs
information service
infrared ovens, ranges, and broilers
insect traps
insecticides
inserts, steam table
insulation materials: hot and cold
insurance
interior decor/ interior design
international marketer/distributor: food equipment inventory control equipment
inventory systems: equipment and supplies
investigative services
J
janitorial: cleaning/sanitizing
janitorial supplies
Japanese foods
juice fountains
juicers/extractors
K
kettles, steam
key and lock systems
key tags
kitchen accessories
kitchen fabrication
kitchen layout and design
knife sharpeners
kosher food/products
L
ladles
laminated plastic for counters.
laminating services and products
lamps: floor, table, electric, battery, candle, infrared and oil
lampshades
laundry equipment and supplies
laundry machinery
lawn care services
led message displays
legal services
legumes
lighting fixtures
lighting systems, emergency
lighting, fluorescent, neon
lights: flood, spot
linen products
linen products, rental
liquor substitutes
liquor supplies, liqueurs
lobster tanks
lockers
locks
M
machines: soft ice, cream, milk shake
magazines, newspapers
management services
management systems
marinades
markers, chalks, and crayons
marketing materials and services
marketing research
marketing: promotional items, public relations
matches/matchbooks
mats, floor
mats, rubber, composition
mayonnaise
meat analogs
meat cookers
meatball machines
meats: fresh, frozen, canned, pre-portioned, processed
menu accessories
menu covers and holders
menu display
menu planning, development
menu price changers
menus, menu boards
menu card systems
mesquite wood
metal polish
metal work, kitchen equipment
Mexican foods
microwave accessories
microwave food
microwave ovens and cookware
mini bars
mints: hospitality and printed
mirrors, murals, and wall decorations
mixers, drink
mixers, food electric
mixes, cocktail
mixes, food
mixes: prepared
flour/dough
mobile restaurants
money counters
mops and mopping equipment
motivational incentives, employee contests, and games
muffin depositor
murals and wall decorations
mushrooms
music and sound systems
music licensing: organizations and copyright law
music systems
music videos
musical instruments
name badges/tags
N
napkin rings
napkins, disposable
napkins, fabric
nondairy creamers
nutrition services and information
nuts
O
office machines office supplies
oils, cooking
olives
on-line services
onion rings
onions, dehydrated
ordering systems
organizers: calendars, notebooks and seating charts
ovens and ranges: cooking equipment, parts and service
ovens, baking and roasting
ovens, brick
ovens, combination convection/steam
ovens: convection, conveyor, infrared, low temperature, microwave, quartz, vapor and wood burning
ovenware: china or glass
P
packaging and wrap: foil, plastic and paper
packaging materials: wrapping
packaging, take-out
paging systems and employee call systems
paint markers or strippers
pan liners and coatings
paneling and partitions, acoustical
paper goods and disposable tabletop items
parking lot maintenance
partitions or walls, movable
pasta cookers
pasta making equipment/machines
pasta: fresh, frozen, flavored, homemade, and processed
pastry products
pates
payroll companies
payroll processing services
peanut butter
peppermills
personnel services: recruitment, leasing, and consultants
pest control services and products
photographic services and equipment
pickles and pickled products
pie fillings
pie making machines
pies, baked and frozen
pitchers
pizza equipment and supplies
pizza products
place mats
plants, flowers, and greenery
plastic signs
plasticware, disposable and nondisposable
plasticware, disposable, molded
plates, disposable
platforms and risers, portable
platters
playground equipment
plumbing fixtures and equipment
point-of-sale equipment materials and supplies
polishes and waxes, floor
popcorn equipment
portable toilets and sanitation
posters and poster systems
pot and pan washing equipment
potato products
potatoes, processed
pots and pans
poultry information
poultry: fresh, frozen
canned and pre-portioned
powders, fry-kettle
precooked frozen food
pre-portioned foods: jam, cheese, salt, pepper
pre-portioned meat, fish, and poultry
pre-washing machines
premiums and incentives
pressure cookers
pressure fryers
pretzels
printing and design
printing forms, notices
produce: fruits, vegetables
property management systems
public address systems
public cold storage
pushcarts
R
racks, coat and hat
racks, dish and glass
racks, dishwashing
racks, drying
racks, luggage
racks, shelving, storage
railings: brass, chrome, stainless steel, wood
ramekins
ranges, electric and gas
real estate: analysis, brokerage, and financing
recipe card indexers
recipes: new ideas
recycling containers, equipment and services
refinishing services: tableware
refrigeration equipment: display
refrigeration equipment: reach-in
refrigeration equipment: repair and service
refrigeration equipment: walk-ins, relishes, chutneys
rendering services
rental: supplies and equipment
rentals and leasing: cars, and trucks
rentals and leasing party supplies
reservation services training
restaurant consultants
restoration
rice/rice products
room service products
rotisseries
S
safes and vaults
safety products
salad dressings
salad dryers
salad oils
salads and salad bars: equipment and supplies
sandwich and salad units, refrigerated
sandwiches
sanitation equipment and supplies
sauces and sauce bases
saws, meat cutting power
scales, food
schools and educational services
scouring pads
seafood and seafood products
seafood steaming equipment
seasonings and spices
seating systems: charts and wait lists
seating, auditorium and theater
seating, food court
secret shopper service
security equipment systems and services
septic tank cleaning, repairs and maintenance
serving dishes
sharpening services: knives and equipment
shelf liners
shellfish tools/mesh
steaming bags
shelving, plastic
shelving, steel and wood
shortening
shower curtains
signs, changeable letter
signs, electrical and electronic
signs, painted
signs, tabletop
signs, wooden
signs: engraved, led, and neon
silver burnishers, cleaners, and compounds
silver plating
sinks, kitchen
sinks, under-bar
slicers, food electric
slicers, mechanical/hand-operated
slush machines
snack bar units
snack foods: candies, chips and nuts
sneeze guards
soap, toilet
soaps: detergents and cleaning compounds
soda fountain supplies
soda fountains and equipment
soft serve equipment and products
sorbet
sound systems
soups: condensed, dehydrated and ready- to-serve
soups, frozen
soups and soup bases
souvenirs, novelties and party favors
specialty foods
stages, mobile and fold-ing; dance floors
stainless steel stanchions and decorative rope
staples
starch, cooking
steam cleaning services
steam cookers
steam tables
sterilizers
stirrers: wood or plastic
straws, sipping
strip doors
sugar and sugar products
supplies: electronic machines paper, rolls, and ribbon
sweetening products
syrups and toppings
systems, intercom
T
table covers, disposable
table padding
table toys and table games
table: skirting, linens, napkins
tables, bakers’ tables, banquet room and folding tables and counters
tables, kitchen
tables, outdoor
tables, pedestal
tables, room service
tables: hot/cold food, serving and folding
tableware, disposable
takeout service/delivery service
tea making and dispensing equipment
tea and iced tea
technical research
telecommunication services
telephone, pay
telephone systems, sales and service
television, closed circuit
television, satellite
tenderizers
tents and canopies
testing and evaluation services: safety and sanitation
textured vegetable protein product
theme party supplies
thermo delivery pouches
thermometers
thermoware
tiling
tilting skillets
time keeping equipment and supplies
time recorders
tissues, disposable
toasters, automatic gas or electric
tobacco products
toilet paper
toilet seat covers
tomato products
tools: garnishing,
ice carving
toothpicks and party picks
toppings
tortilla press
tortilla products
touch screens
towels: cotton or linen
towels, paper
trade publications
training videos
training materials
tray covers
tray stands
tray washers
trays, baking
trays, foam
trays, paper
trays, plastic
trays, restaurant
trays: storage, serving and display
trucks for folding tables, chairs
trucks, delivery
trucks, dish and food
trucks, laundry, and linen supply
U
umbrellas, aluminum, outdoor
uniform emblems: imprinted or embroidered
uniforms: clothing
uniforms: hats and caps
uniforms: protective apparel
upholstery cleaners
utensils, cooking/kitchen
utility, analysis, control and distributions
V
vacuum cleaner
vacuum-packed/vacuum-sealed bags and pouches
vegetable cutters and peelers
vegetable juice
vehicles, maintenance
vehicles, personnel
vending machines
vending products
vending vehicles
ventilating systems, kitchen ventilators and ventilating equipment
vinegars
visitor guides, maps
W
waffle irons and cone makers
waffles
wait staff call system
walk-in coolers and freezers
wall covering
wall panels, tile
wallboard
wall cleaners and maintenance
walls, movable
warehousing
warmers, beverage
warmers, dish/plate
warmers, food
warmers, electric
wash cloths
waste disposal systems
waste grease collection
waste reduction equipment and services
waste reduction
waste disposal
wastebaskets and receptacles
water conditioner and softener equipment and supplies
water machines: heating and cooling
water purification/filtration
water vacuums/brooms
water, bottled
water, mineral
water and water dispensers
whipping equipment: cream, sour cream and toppings
whipping equipment: accessories
wholesale club
windows
wine accessories
wine cellar
wine consultants and distributors
wine service equipment
wines
wipes
wire accessories
woks, electric and nonelectric
woodenware, bowls and kitchen utensils
work tables, kitchen
wraps: lemon, stem
Y
yogurt equipment
yogurt: frozen, fresh, and soft-serve