CHAPTER 3

The Inspiration Advantage

“You can’t wait for inspiration.
You have to go after it with a club.”

Jack London

Q: Okay, I’m buying it. Emotions move us. Too much thinking seems to get in the way of doing. But what do I do with that insight?

A: inspire (verb): to arouse the emotions of your audience to the point of action; to create an energy that brings out the very best effort in people; to transform ordinary people into superheroes, who will be more committed, more powerful, and, ultimately, more successful.

 

True facts.