This is a partial list of the books I used for researching Plan B. It’s a good reading list if you’re interested in exploring in more depth some of the concepts or stories presented in this book.
Ambrose, Stephen E. D Day: June 6, 1944: The Climactic Battle of World War II. New York: Simon & Schuster, 1995.
———. The Supreme Commander: The War Years of Dwight D. Eisenhower. Jackson: University Press of Mississippi, 1999.
———. The Victors: Eisenhower and His Boys: The Men of World War II. New York: Simon & Schuster, 1995.
Bird, Kai, and Martin J. Sherwin. American Prometheus: The Triumph and Tragedy of J. Robert Oppenheimer. New York: Knopf, 2005.
Christensen, Clayton M. The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business. New York: Harper, 2003.
Christensen, Clayton M., Jerome H. Grossman, and Jason Hwang. The Innovator’s Prescription: A Disruptive Solution for Health Care. New York: McGraw Hill, 2008.
Christensen, Clayton M., and Michael E. Raynor. The Innovator’s Solution: Creating and Sustaining Successful Growth. Boston, Mass.: Harvard Business School Press, 2003.
Clausewitz, Carl von. On War: The Complete Edition. Brooklyn, N.Y.: Brownstone Books, 2009.
———. Principles of War. CreateSpace (an on-demand part of the Amazon group of companies), 2010.
Collins, Jim. Good to Great: Why Some Companies Make the Leap… and Others Don’t. New York: HarperBusiness, 2001.
Davidson, Art. Minus 148°: First Winter Ascent of Mt. McKinley, 3d ed. Seattle: The Mountaineers, 1999.
Drucker, Peter F., with Joseph A. Maciariello. Management, rev. ed. New York: HarperBusiness, 2008.
———. Managing for the Future: The 1990s and Beyond. New York: Plume, 1993.
———. Managing in Turbulent Times. New York: Harper and Row, 1993.
Fishman, Charles. The Wal-Mart Effect: How the World’s Most Powerful Company Really Works—and How It’s Transforming the American Economy. New York: Penguin, 2006.
Fradkin, Philip L. Stagecoach: Wells Fargo and the American West. New York: Free Press, 1997.
Gilovich, Thomas, Dale Griffin, and Daniel Kahneman, eds. Heuristics and Biases: The Psychology of Intuitive Judgment. New York: Cambridge University Press, 2002.
Gonzalez, Laurence. Deep Survival: Who Lives, Who Dies, and Why. New York: W. W. Norton, 2004.
Grossman, Peter Z. American Express: The Unofficial History of the People Who Built the Great Financial Empire. New York: Random House, 1987.
Grove, Andrew S. Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company. New York: Crown Business, 1999.
Halperin, Ian. Guy Laliberté: The Fabulous Story of the Creator of Cirque du Soleil. Montreal: Transit, 2009.
Halvorson, George C. Health Care Reform Now!: A Prescription for Change. San Francisco: Jossey-Bass, 2003.
———. Health Care Will Not Reform Itself: A User’s Guide to Refocusing and Reforming American Health Care. New York: CRC Press, 2009.
Halvorson, George, and George G. Isham. Epidemic of Care: A Call for Safer, Better, and More Accountable Health Care. San Francisco: Jossey-Bass, 2003.
Kahn, Herman. On Thermonuclear War. New Brunswick, N.J.: Transaction Publishers, 2007.
Kahney, Leander. Inside Steve’s Brain, expanded ed. New York: Portfolio, 2009.
Kelly, Cynthia C., ed. The Manhattan Project: The Birth of the Atomic Bomb in the Words of Its Creators, Eyewitnesses, and Historians. New York: Black Dog & Leventhal, 2009.
Kida, Thomas E. Don’t Believe Everything You Think: The 6 Basic Mistakes We Make in Thinking. Amherst, N.Y.: Prometheus Books, 2006.
Kim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Boston, Mass.: Harvard Business School Press, 2005.
Kirkpatrick, David. The Facebook Effect: The Inside Story of the Company That Is Connecting the World. New York: Simon & Schuster, 2011.
Manes, Stephen. Gates: How Microsoft’s Mogul Reinvented an Industry—and Made Himself the Richest Man in America. New York: Touchstone, 2002.
Maney, Kevin. The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM. Hoboken, N.J.: John Wiley & Sons, 2003.
McLean, Bethany, and Peter Elkind. The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron. New York: Penguin, 2003.
Mezrich, Ben. The Accidental Billionaires: The Founding of Face-book: A Tale of Sex, Money, Genius, and Betrayal. New York: Anchor, 2010.
Mlodinow, Leonard. The Drunkard’s Walk: How Randomness Rules Our Lives. New York: Vintage, 2009.
Mullins, John, and Randy Komisar. Getting to Plan B: Breaking Through to a Better Business Model. Boston, Mass.: Harvard Business Press, 2009.
Murray, David Kord. Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others. New York: Gotham Books, 2009.
Porter, Michael E. Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press, 1998.
———. Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press, 1998.
Ries, Al, and Jack Trout. Marketing Warfare. New York: McGraw-Hill, 1997.
———. Positioning: The Battle for Your Mind. New York: McGraw-Hill, 2000.
Schweber, S. S. In the Shadow of the Bomb: Oppenheimer, Bethe, and the Moral Responsibility of the Scientist. Princeton, N.J.: Princeton University Press, 2000.
Sun Tzu. The Art of War. New York: Oxford University Press, 1971.
Taleb, Nassim Nicholas. The Black Swan: The Impact of the Highly Improbable, 2nd ed. New York: Random House, 2010.
———. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets, 2nd updated ed. New York: Random House, 2008.
Tedlow, Richard S. Denial: Why Business Leaders Fail to Look Facts in the Face—and What to Do About It. New York: Portfolio, 2010.
Walker, J. Samuel. Prompt and Utter Destruction: Truman and the Use of Atomic Bombs Against Japan, rev. ed. Chapel Hill: University of North Carolina Press, 2004.
Wallace, James. Hard Drive: Bill Gates and the Making of the Microsoft Empire. New York: Harper Paperbacks, 1993.
Walton, Sam, with John Huey. Sam Walton: Made in America. New York: Bantam, 1993.
Young, Jeffrey S., and William L. Simon. iCon: Steve Jobs, The Greatest Second Act in the History of Business. Hoboken, N.J.: Wiley, 2006.