FREE PRESS

A Division of Simon & Schuster, Inc.

1230 Avenue of the Americas

New York, NY 10020
www.SimonandSchuster.com

Copyright © 2011 by David Kord Murray

All rights reserved, including the right to reproduce this book or portions thereof in any form whatsoever. For information address Free Press Subsidiary Rights Department, 1230 Avenue of the Americas, New York, NY 10020

First Free Press hardcover edition September 2011

FREE PRESS and colophon are trademarks of Simon & Schuster, Inc.

The Simon & Schuster Speakers Bureau can bring authors to your live event. For more information or to book an event contact the Simon & Schuster Speakers Bureau at 1-866-248-3049 or visit our website at www.simonspeakers.com.

Designed by Jacquelynne Hudson

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

Library of Congress Cataloging-in-Publication Data

Murray, David Kord

Plan B: How to hatch a second plan that’s always better than your first / David Kord Murray.

p. cm.

1. Business planning. 2. Creative ability in business. 3. Creative thinking. I. Title.

HD30.28.M87 2011

658.4′01—dc22

2011010010

ISBN 978-1-4391-9835-3

ISBN 978-1-4391-9838-4 (ebook)