INDEX

A

• A/B testing
• AEIOU method
• Agile
• Amazon
• Apple
• ARE IN
• Artificial intelligence

B

• Balanced scorecard
• Big data
• Black ocean
• Blockchain
• Brainstorming
• Build business model
• - concept for scaling
• - develop canvas entry points
• - develop value proposition
• - indicators, revenues, costs, analogies
• - lean canvas
• - lean canvas to business model canvas
• - lean management
• - problem, target customers, value proposition
• - solution, alternatives, channels, advantages of the offer
• - structured approach
• Business ecosystem design , - realization loop
• - validation loop
• - virtuous design loop
• Business model canvas

C

• Canvas (also see business model canvas, lean canvas, user profile canvas, vision canvas)
• CCScore
• Change management (see organizational change)
• Co-creation
• Create-ups
• Creativity space
• Creativity techniques
• Customer development
• Customer experience

D

• Data analytics
• Design challenge
• Designing spaces and environment
• - design brief – creativity space
• - design work environment
• - flexible furniture
• - prototypes, creativity spaces
• Detroit
• Digital business model
• Digital Manager
• Digital native
• Digital S-curve
• Digital transformation
• Digital tsunami
• Digitization
• - autonomous drones (example)
• - autonomous objects as customers
• - design criteria of the future
• - design of trust and emotions
• - digital transformation
• - digitization strategy
• - human–robot team canvas
• - platform business
• - robotics
• Double diamonds
• Drones

E

• Empathic design
• Empathy map
• Empathy with the user
• - feeling like the customer
• - language of the customer
• - mindfulness
• - pollo effect
• - talking stick
• - types of empathy
• - UX design
• - world of the customer
• Experiment reports

F

• Facebook
• Facilitation
• - approach of the facilitator
• - attitude of facilitator
• - basic rules
• - methods
• - skills of facilitator
• - step-by-step approach
• - system for dialog
• Feedback
• Feedback capture grid
• Finding the focus
• - daisy map
• - determine PoV
• - explanation of the point of view
• - formulation of PoV
• - PoV sentence
• - stakeholders
• - wide range of users
• - -degree view
• - -window tool
• Future user

G

• Generate ideas
• - brainstorming rules
• - create depth
• - creativity techniques
• - include participants
• - last minute panic
• - problem reversal technique
• - quick ’n’ dirty prototyping
• - requirements versus ideas
• - selection of ideas
• Golden circle
• Google
• Groan zone

H

• Hook framework
• Human Centered Robotics Group
• Hybrid models
• - data analytics
• - hybrid process
• - introduction
• - mindset
• - phases
• - quadruple diamond
• - team
• - toolbox
• - varying mindsets

I

• Implementation
• - act like a start-up
• - agile organizations
• - create-ups
• - design teams
• - measurement of success
• - overcome hurdles
• - market launch
• - squads, tribes, chapters
• - stakeholder maps
• Initial Coin Offering (ICO)
• Innovation funnel
• Innovation Manager
• Interdisciplinary teams
• - HBDI
• - holistic way of thinking
• - interdisciplinary team
• - iteration principle
• - multidisciplinary team
• - non U-shaped team
• - Pi-shaped people
• - rules of collaboration
• - T profile
• - U-shaped team
• Internet of Dave

J

• Jobs to be done

L

• Leadership
• Lean canvas
• Lean start-up
• Lego
• Life cycle
• Lings cars

M

• Macro cycle
• - benchmarks
• - critical functionalities
• - dark horse
• - final prototype
• - finished prototype
• - functional prototype
• - funky prototype
• - how to bring it home
• - ideas brainstorming
• - journey
• - vision prototype
• - vision substantiation
• Management methods
• - blue ocean strategy
• - lead user study
• - picture of the future
• - service design
• - servitization and business model innovation
• Management paradigms
• Market opportunities
• Marketing Manager
• Massachusetts Institute of Technology (MIT)
• Micro-cycle
• - define PoV
• - ideate
• - MVP , , ,128
• - observe
• - prototype
• - reflect
• - test
• - tools and methods per phase
• - understand
• Mindfulness
• Mindset
• Multi-program organization
• Munich
• MVE

N

• NABC
• Needfinding discussion
• - deep ditch
• - launch to wrap-up
• - open questions
• - preparation of interview
• - transition from assumption to knowledge
• Not-invented-here syndrome
• User needs
• - formulate need assumptions

O

• Organizational change
• - wins
• - change in value creation
• - dissemination of design thinking
• - increase customer centricity
• - initiate change
• - measure customer centricity
• - organizational enshrinement
• - successful companies

P

• Patient journey
• Persona
• Persona, create a
• - empathy map
• - twin personas
• - user profile, academic environment
• - user profile canvas
• - user profile, design thinker practice
• Persona, reviewing the
• - AEIOU method
• - future user
• - hook framework
• - jobs-to-be-done, framework
• - structured approach
• Pictures of the future
• PoV
• Prototype, develop
• - develop a prototype
• - first prototype
• - forms of prototypes
• - iterate, iterate, and again iterate
• - never fall in love with your prototype
• - prototypes workshops
• - types of prototypes
• Prototypes, test
• - A/B testing
• - digital tools
• - feedback capture grid
• - importance of testing
• - test preparation
• - test variants
• - test with potential customers
• - visualize prototypes
• Problem definition
• - design brief
• - design challenge
• - expand and constrict
• - ill defined
• - optimum starting area
• - well defined
• - wicked
• Process, having a grip on the
• - changing the mindset
• - description of the phases
• - macro-cycle
• - micro-cycle
• - problem space – solution space
• - Scrum process

Q

• Quadruple diamond

R

• Retrospective board
• Robona

S

• Scale
• SCAMPER
• Scrum
• Self-reflection
• Seniors
• Siemens
• Silo mentality
• Sinek, Simon
• Smart city
• Spotify
• Stanford
• Start-ups
• Storytelling
• - commercial stories
• - context, product and stories
• - digital storytelling
• - emotional stories
• - empathy as a design paradigm
• - fantasy and purchase process
• - golden circle
• - lifestyle stories
• - Minsky suitcase
• - start with WHY
• - stories with memory
• - stories, vision of the future
• Strategic foresight
• - company manager
• - frameworks
• - future of mobility (examples)
• - integration in design thinking
• - methods
• - Playbook
• - progression curve (examples)
• - strategy planning
• - WYSIWYG
• Structure and select ideas
• - bigger vision
• - cluster and group ideas
• - concept, mind, system, giga maps
• - idea communication
• - matrix, speed of dissemination & implementation
• - selection on the basis of important and urgent
• - structure as a poster
• Swisscom
• Systems thinking
• - convergence of systems thinking and design thinking
• - description
• - intuition vs. rationality
• - mindset
• - modeling
• - parallel application
• - process
• - success factors
• - system classification
• - systems thinking in design thinking

T

• Tableau
• Technologies
• - artificial intelligence
• - cognitive computing
• - digital life cycle
• - next level of customer experience
• - service experience
• - social CRM
• Tinder
• Trends
• T-shaped

U

• Uber
• Use cases
• User profile canvas
• UX design

V

• Value proposition
• Vision
• Vision canvas
• Visualize and sketch
• - characters and emotions
• - color
• - courage to draw
• - creative thinking
• - design elements
• - document
• - explore
• - graphical elements
• - icons and symbols
• - Just do it! Now.
• - paint on flipchart and use screens
• - prepare visualization
• - presentation
• - text
• - use visualizations

W

• WeChat
• Whatsapp
• Workshop
• World café

X Y Z