The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data

Names: Lewrick, Michael, author. | Link, Patrick, 1968- author. | Leifer,

Larry J., author.

Title: The design thinking playbook : mindful digital transformation of teams, products, services,

businesses and ecosystems / by Michael Lewrick, Patrick Link, Larry Leifer.

Description: Hoboken : Wiley, [2018] | Includes bibliographical references and index. |

Identifiers: LCCN 2018011184 (print) | ISBN 9781119467472 (pbk.)

Subjects: LCSH: Creative ability in technology. | Creative ability in business. | Creative thinking. |

Industrial management–Technological innovations. | Technological innovations.

Classification: LCC T49.5 .L49 2018 (print) | DDC 658.4/094–dc23

LC record available at https://lccn.loc.gov/2018011184

ISBN 978-1-119-46747-2 (pbk)

ISBN 978-1-119-46748-9 (ebk)

ISBN 978-1-119-46749-6 (ebk)

ISBN 978-1-119-46750-2 (ebk)

Design and layout: Nadia Langensand

Cover design and visualization: Nadia Langensand