Chapter 15
How to know what to believe
“I like the scientific spirit – the holding off, the being sure but not too sure, the willingness to surrender ideas when the evidence is against them: this is ultimately fine – it always keeps the way beyond open – always gives life, thought, affection, the whole man, a chance to try over again after a mistake – after a wrong guess.”
Walt Whitman
For more than 2,000 years, doctors believed that many illnesses were the result of excess blood in the body. As a treatment, these doctors cut open their patients' veins and let the blood run out. The procedure was repeated for months. When a patient had so little blood left that it was no longer coming out on its own, the doctors put a tube with heated air over the wound. The air cooled, created a vacuum, and pulled out even more blood. Then they put leeches on the patient's veins to suck out the last drops of blood left in the body. Unsurprisingly, bloodletting, as the procedure was called, failed to improve the patients’ chances of healing. In fact, many patients died. Doctors, who often performed hundreds of bloodlettings, knew this. Yet they kept using the method until the 19th century. It was not until we discovered new, better methods that we discarded this old, obviously wrong theory.
Did we learn from our mistake? No. In the 20th century, lobotomies became common practice. In an attempt to cure mental illnesses, psychiatrists destroyed a part of their patients' brains with an ice pick. While the treatment left patients incapacitated for life or killed them, it was not until the late 1950s when new treatments became available, and the use of lobotomies started to decline. These examples show an ever recurring error of human thinking: we do not discard an idea when it is proven wrong, we only discard an idea when there's a better alternative available.
Sometimes, we even believe in wrong ideas if there's a better theory available. Many people still try to lose weight by avoiding fat, sugar, gluten, or salt, even though we know with absolute certainty that weight loss is a matter of burning more calories than we consume. We often believe in ideas that are clearly wrong, even though there are better alternatives available. These theories inevitably set us up for failure and shame and create false replacements. Masked as political ideologies, such ideas have killed millions of people.
If these lies have such negative consequences, then why do we believe in them so desperately? And how can we avoid this process? Now that we have eliminated the most notorious self-help deceptions, how can we avoid falling for similarly destructive ideas again?
Why do we believe in something?
To understand why we believe in lies so willingly, let's go back to our first example of bloodletting. Imagine you are sick. The doctor tells you that there's nothing he can do for you. How do you feel? Powerless? Uncertain? Insignificant? Scared? However you would describe it, you would probably feel pretty bad. What if another doctor would offer you an unproven treatment that, as he claims, might help you? If you are like most of us, this glimpse of hope will make you feel less powerless, less uncertain, and less bad. That is why most of us would accept it. We do what helps us feel best, not what is best for us. That is a huge difference, and that is why bloodletting and lobotomy were accepted treatments: they helped us satisfy our essential needs:
When doctors admit that they are unable to help us, they fail to satisfy any of these needs.
That’s why we do not only need a better theory available to discard a wrong theory; we need a better theory that can satisfy our basic needs. Intuitively, we would rather have a wrong answer than no answer at all or an answer that feels worse – we use the wrong answer as a false replacement. This false replacement can get us into great danger. Many people reject proven medical treatments for a well-sounding lie, which can potentially kill them.
Believing lies in our private lives
Knowingly believing in lies extends beyond medicine. Many of us are constantly searching for the one idea that can solve all our problems or can effortlessly create a perfect society. Since reality is always more complicated, our daily lives are filled with the same error of thought:
It would be better to know these facts in advance. It would help us make better decisions and lead better lives. When we are in an unhappy relationship, it would help to know that we are better off ending the relationship right now. When we discuss the big bang, it would speed up human progress to leave supernatural powers out of it. Understanding the truth always helps us lead better lives. When we stop clinging to wrong ideas, we free ourselves to allow true and better things to come into our lives. That might feel a little scary at first, but in the long run, it will pay off a thousand-fold. Therefore, it is important to understand how our minds can be tricked into believing lies, how some people try to take advantage of our predispositions, and how we can control the accuracy of our beliefs.
Self-Help Deception #35: When we believe in something we should pursue it without questioning why we believe it.
What can we do to avoid believing in lies?
Even when we understand why we believe in lies, it is hard to avoid their effects every time. Still, there are a few things we can do to make sure we can overcome wrong ideas:
How to avoid destructive ideologies
In our modern world, it becomes increasingly important to question our beliefs. From 1950 to 2000, the number of scientists worldwide rose from 10 million to 100 million. This dramatic increase in scientific capacity has led to a similarly dramatic increase in knowledge. As a result, the amount of things we truly understand is decreasing rapidly. My dad, who was born in 1954, was still able to understand and fix the hardware of the first computers he owned. Nowadays, hardly anybody knows how a smartphone works. Most electronic devices have become a black box we fail to understand. Similarly, most people fail to grasp the complexity of international conflicts, of financial and economic decisions, and of many other aspects of life. That is dangerous. When we are surrounded by black boxes, we have to believe what other people tell us about them. This increases the risk of somebody taking advantage of us and opens the door for propaganda and misinformation.
So what can we do? We can’t know everything, and we can’t simply believe what others tell us. We need a system to evaluate whether what someone is telling us makes sense or not, a system that works without having a lot of information about the topic in question.
We can do this by evaluating an argument's style of reasoning. Liars, agitators, and other people who want to use our lack of information for their own benefit reveal themselves by arguing in a certain way. When we understand this way, we can eliminate most ways of thinking about the world from the start. Most people who spread lies, intentionally or unintentionally, argue by using three elements of faulty logic in their argumentation:
We already talked about the confirmation bias, but let's take a closer look at the first two elements:
Feelings determine the truth
On September 11, 2001, I was on a school trip to Paris, France. We visited the Eiffel Tower and had a normal day. In the late afternoon, after we had returned to our hostel, we saw the World Trade Center collapse live on TV. We were shocked. Nobody could believe what they were seeing. Strangely enough, though, this disbelief quickly changed into a strange sense of certainty. Within minutes, everybody had pieced together his own theory of what had happened. Now the arguing started. Even though none of us knew anything, we all felt completely sure of our theories. A few days later, when the first shock had passed, we were still arguing. With every new piece of information, we all believed that it proved our theories.
In the months after the attack, I often wondered what drove us to act so ridiculously. None of us knew what we were talking about, but that did little to stop us from passionately asserting our opinions. While the logical approach would have been to agree that we were all clueless and wait for further developments, we were incapable of acting logically .
In many ways, what happened with my school class after 9/11 resembles the challenges of dealing with complex problems. Often, the truth is unsettling and seemingly random. Equipped with an emotional system that has been evolutionary trained to survive in small groups in the wild under much easier to grasp circumstances, we often have trouble grasping what is happening in our modern, more complex and less certain world. Therefore, we desperately need to come up with an explanation. Similar to what happened with bloodletting and lobotomies, our desire for an explanation is driven by our four basic needs. When we are unable to explain what is happening, we fail to fulfill those needs:
When we come up with a theory to explain the world despite a complete lack of information, we can satisfy all these needs.
From an evolutionary standpoint, this mechanism makes a lot of sense. It helped us make quick decisions in dangerous situations. When a predator was attacking, we needed to be decisive. Those humans who immediately started running in any direction had, at least, some chance to survive, even if they knew little about what lay in this direction. Weighing all possible alternatives would have allowed the predator to come closer – a potentially deadly delay. Being absolutely convinced we made the right decision increased the chances for survival. Most likely, decisiveness cost as many human lives as it saved, but our ancestors who ran into dead ends or into other predators never procreated either. We are the descendants of humans that survived because they made quick decisions based on limited information. Through thousands of generations, this mechanism was ingrained into our brains. Today, it still controls our behavior. We are emotionally unable to accept that we have no knowledge of something. Our evolution-shaped instincts tell us that not having a theory of how to deal with an issue could be dangerous – in an evolutionary sense; any theory is better than no theory. Our egos want to have a fixed set of rules by which they can interpret any situation and decide how to resolve the inherent conflict between the id and the super-ego. Without this set of rules, our egos are paralyzed.
In our modern times, we face far more complicated decisions than our ancestors. They often had only two options: to flee or to attack, to run left or right. Even if they had no information to base their decision on, they had a fifty-fifty chance of getting it right. Nowadays, we can regularly choose from thousands of alternatives, dramatically reducing the odds of making a good decision based on limited information. Demagogues use this lack of certainty to present us with simple theories that we can understand and that can satisfy our needs. 9/11 truthers, communists, racists, etc. all present a simple answer to a complex problem – they say, “It’s their fault, let's eliminate them and everything will be fine.”
This reasoning works because it appeals to our shame. Accepting the premise that we can free ourselves from shame if we fight against the villain the destructive ideology proclaims can even make us cross the threshold to harm other people. Ideologies that have the potential to create violence validate the shame we feel and promise to be the relief for this shame, thereby positioning themselves as false replacements.
By appealing to our feelings and our shame, destructive ideas can trick us into believing the worst kind of lies. In the process, we will hurt ourselves and others .
Argument from ignorance
After simplifying the problem and creating an easy villain, destructive ideologies constitute an argument from ignorance to explain their theory. Argument from ignorance means saying "I do not know what that is, and, therefore, it must be X." We all know arguments from ignorance from our daily lives:
Destructive ideologies employ the same mechanism. Much like every flying object a UFO believer fails to understand automatically becomes an alien spacecraft, every problem in our society becomes the fault of the ideology's proclaimed villain. Whatever the villain does, they only prove the ideology's preconceived ideas – the ideology has become invincible. Over time, the conflict will be reinforced and strengthened, until it results in oppression, persecution, and violence.
None of these ideologies present any helpful solutions to the actual problem. They are a way of trying to make ourselves feel better while intensifying the problem, inventing new problems, and making ourselves feel worse – they are destructive. To be happy, we must learn to recognize destructive ideologies and avoid them.
We are all susceptible to destructive ideologies
While it is easy to recognize false replacements in others, we must avoid falling for a self-serving bias and overestimating the purity of our motives. To be susceptible to dangerous ideas, we must fulfill two criteria:
  1. We must feel shame.
  2. We must lack information.
While it is easy to see that we are all ashamed of some things we’ve done or some things about ourselves, most people underestimate how little information they have in almost all aspects of their lives, thereby overestimating the quality of their beliefs.
In many ways, our decision-making process compares to the life of a farm animal. Based on all the information a farm animal has, it must conclude that humans are kind – they provide it with food and shelter, they take care of it when it is sick. There's not a single reason to discard this belief – until the animal is slaughtered and eaten. With the limited information it has, the animal can’t possibly see this coming – but it would greatly benefit if it could. Every day that the animal decides to stay on the farm, it is making a bad decision. Tragically, it is incapable of knowing its mistake until it is too late. The only way for any animal to find out whether it is a good idea to live with humans is to wait until it dies. If it dies from a natural cause, it was a pet. If it gets slaughtered, it was a farm animal.
In many ways, our decision-making process with limited information resembles the life of a farm animal. Often, years pass between the day we make a decision and the day we find out whether it was right or wrong. During the entire time, we face a dilemma. We still have time to correct our decision, but we are unsure about whether we should. Equipped with a mind that is evolutionarily trained to make short-term decisions with quick feedback, we lack a good tool to make decisions over decades. Every day smokers decide to keep smoking; they are very likely making a decision that will kill them eventually – but they’ll only know that for sure when it happens. There is a chance that they will die from a different cause and that smoking will not shorten their lives after all. This way of thinking might sound absurd, but it gives most smokers a much-needed excuse.
Similarly, when we believe that our religion will save us from eternal damnation, that our fight against a certain group of people is necessary to save society, or that harming someone will create a better world, we can only realize that we were wrong by completing our mission. Until then, we might doubt the path that we are on, but we can never be sure. There is always a chance that it might be the right path. Much like a smoker, this possibility keeps us going:
Step by step, this process can cause us to surrender our morals, our freedom, and the values that are dearest to us. After World War II, many Germans told American troops that they rejected Hitler's general hatred of the Jews, but that he was justified to persecute them “in this rare case.” A perfect example of the process we laid out above.
In our modern world, our brains face a dilemma. Without any quality information, our ego is often at a loss. The id, on the other hand, wants its needs satisfied immediately. Overwhelmed by the id and with the super-ego undecided, the ego has to go for the only sure indication it has. The immediate, concrete reward has triumphed over the abstract, distant reward. Luckily, there’s one big difference between farm animals and humans – we have the power to anticipate future events. We can understand complex mechanisms and transfer what happened to other members of our species to ourselves. If we were in the position of a farm animal, seeing other animals disappear and be replaced by the day, we could easily conclude that we, too, will someday disappear and that it may be better not to wait for that day. Due to the lack of certain information, however, our egos are incapable of making this decision, neglecting the mental advantage we have over animals.
We can fight this disadvantage by supporting our ego's ability to create certain predictions – by educating ourselves. Fittingly, education is the most effective way to avoid an argument from ignorance. Regarding smoking, this is easy. There is plenty of information out there to counter the claims that smoking is a fun, adventurous sign of freedom and not at all dangerous – easily enough information to make a good decision once we eliminated our false replacements. In other situations, the necessary information is more difficult to obtain, or events occur only rarely and with intervals of years in between. These situations are trickier but often more important – politics, big life decisions, and whether or not we should believe in self-help books.
How to not become a Nazi
Believing in lies on a small scale can only hurt us. While self-inflicted pain is tragic, it is even more tragic when our false replacements hurt others. Demagogues know how limited information makes us manipulable. They spread their ideas in a way that appeals to our needs. In all cases, the message is the same:
1. All problems in your life and society are someone else’s fault.
By putting all blame on one group, either a minority or a group outside the country, destructive ideologies acquit all other people of any responsibility for problems in their lives and society. Since we all face some level of self-doubt, this relieves us from our shame. We know that it is not our fault, and we have found certainty.
2. When this one group is gone, everything will be better.
When destructive ideologies promise to free us from the people who allegedly harm us or society, they imply that our lives will be better when this one group is gone or disempowered. Imagining how good our lives will be with all our problems solved is a message that appeals to many. Accepting the belief that someone else is to blame for our problems and having someone promise to get these people out of our way creates the feeling of possibility that we’ve been missing for so long.
3. You are a member of a big group that will always stand together.
Hitler called it the “Volksgemeinschaft” (ethnic community), communists call it the proletariat, other ideologies call it believers vs. infidels, wolves vs. sheep, or go-getters vs. underachievers. All terms are meant to create a feeling of love and connection towards a fictional concept without any real-life implications. Being a member of a special group, even if it is entirely made-up, gives us a feeling of love/connection. Many of us feel a lack of love/connection in our daily lives and welcome the thought of having everyone around us support us to fill this void .
4. You are something special
As we grow up, most of us have to realize that we are average. Whatever we are good at – there's someone who's better. When we fail to realize our dreams, we feel a lack of significance. Believing that we are something special because we belong to a certain group can fill this void.
How to avoid destructive lies
Any attempt to use a void in our four essential needs to make us believe in a lie can be preempted by naturally fulfilling our needs. When we are fulfilled, happy, and pursue intrinsic goals, we are fine without an ideology that can work as a false replacement. Nonetheless, it can sometimes be hard to know what to believe. In those cases, there are four rules that can help us distinguish constructive ideas from destructive ideas – in politics, life, self-help and all other cases.
When faced with an idea or ideology that goes beyond our understanding, we first have to admit that we are unsure whether the idea or ideology is true. Then, we can use these four rules that any worthwhile theory must fulfill to find out whether the theory is destructive or not.
1. We are all humans – any division into groups is wrong.
Regardless of whether an ideology wants to divide us by skin color, social status, religion, land of birth, sexual orientation, age, political belief or anything else – any division is wrong. We are all humans, and any worthwhile philosophy of life will point out our similarities, not our differences. As we can see in chapter 13 (“How to evaluate ourselves reasonably”), we tend to overvalue anything that is associated with us, including our values. As soon as we start dividing the world into us and them , we inevitably overvalue what is associated with us and devalue what is associated with them – psychologists call this the in-group/out-group bias . Since both groups go through a similar process, we have created two rival groups, each convinced of its superiority and full of resentment towards the other – we have sown the seed for conflict, war, and suffering. To avoid this dangerous process, we have to remain united as human beings.
2. Nobody is more or less special than anybody else.
While we are all different, nobody is better than anybody else, nobody deserves preferential treatment, and nobody must be fought. Only those who hurt others, or damage or steal other people’s property must be stopped from repeating their infractions – nothing else. There is no chosen group, nobody has found the truth, and nobody has any secrets to unveil .
3. We are individuals, not members of a predefined group.
There is no Volksgemeinschaft and no other form of predefined group that we inherently belong to. We are humans and outside of our families, we equally belong to any human group in the world. We can only lead good, happy lives if we individually find our place in this world, our ideal group, and gain its acceptance by contributing to the group's success.
Similarly, one person's actions are not reflective of any group they associate with. Just because one person steals, not all of his colleagues are thieves, too. (Unless they were involved in the crime, of course.)
4. There is no need to be ashamed of who we are
Some ideologies tell us that we are inherently bad or sinful and need this ideology to be saved. This is a trick. The ideology creates shame and the need for a false replacement in us and then positions itself as this false replacement – the perfect situation for any ideology to keep us forever dependent on it. Sometimes, ideologies adapt this trick consciously; sometimes it is the result of an accidental process that keeps the ideology alive for thousands of years. Either way, this type of story is a lie.
These four rules can help us distinguish worthwhile ideas from destructive lies. Any idea that violates these rules is a false replacement. Someone else wants to use our lack of knowledge to their advantage or has fallen for a destructive ideology themselves. In any decision, if there is more than one idea left that abides by all these rules, we can find the best idea available by choosing the idea that has the most factual proof, that seeks out disconfirming evidence, and that can stand without requiring us to accept anything on authority. Nonetheless, we should always be open for a better idea to come along.
Self-help violates all of these rules. Self-help divides the world into us, the go-getters who know how to live the right way, and them, the people with limiting beliefs, implying that we are better than them and more deserving of happiness, success, and all other good things. This reasoning inevitably creates a lack of compassion for those who are less fortunate than we are and suggests that the world would be a better place if everyone followed our way.
Why we profit most by avoiding lies
When we avoid false replacements packaged as ideologies, the potential victims of these ideologies are not the only people who profit – first and foremost, we profit ourselves. As soon as we subscribe to a false ideology, we start building our lives on a lie, setting ourselves up for certain and repeated failure. Regardless of whether this false replacement comes packaged as an ideology, an idea, or a self-help book, it tricks us into pursuing what we can never achieve. Sooner or later, the inevitable disappointment generated by such a lie will cause shame in us and make us create more false replacements. This happens when we believe in the dominant self-help mentality, in conspiracy theories, or in political lies such as socialism, nationalism, or fascism – we pursue what we can never achieve, and when we fail, we create false replacements that make our lives worse.
Conclusion
  1. In our modern, complex world, there is little we know for certain.
  2. Uncertain information causes bad decisions. We can make better decisions by educating ourselves.
  3. We can distinguish worthwhile ideas, theories, and ideologies from lies packaged as false replacements by analyzing how an ideology tries to appeal to us. Ideologies that use an emotional approach, positioning themselves as potential false replacements, are destructive. In a worthwhile ideology, there is no division, no generalization, nobody is more special than anybody else, and nobody is inherently bad.
Further reading
Karl Popper: The Open Society and its Enemies.
Karl Popper’s answer to Nazism, communism, and totalitarian regimes in general, The Open Society and its Enemies is probably the best book ever written to show why totalitarian ideas are dangerous and should be avoided. One of the most important books of our time.
Henri Tajfel: Experiments in intergroup discrimination, Scientific American 223, 96-102.
An article about experiments that show that we prefer members of our group over members of other groups, even if we know nothing about them.
Michael Shermer: The Believing Brain: From Spiritual Faiths to Political Convictions - How We Construct Beliefs and Reinforce Them as Truths.
American psychologist Michael Shermer shares 30 years of research on how we create our beliefs and reinforce them as the truth. A great book for anyone who want to avoid being tricked into supporting discrimination, suppression, and hatred against people who disagree with us.
Sigmund Freud: Group Psychology and the Analysis of the Ego.
Freud's take on mass psychology agrees with the premise that any division into groups will inevitably lead to a devaluation of the other group.