IP refers to intellectual property. This can be a digital or digitized asset such as a novel, a song, a movie, a painting, a patent, or a piece of software. Blockchain technology can potentially be used to set up a market for buying and selling IPs. This will allow an owner to sell an IP asset to a buyer. For example, upon completion of a novel, an author can generate a predetermined number of digital copies of the novel and sell directly to readers. Each digital copy has a pair of public/private keys and an address. Upon paying the price of the book, the title of this copy is transferred to a buyer. The buyer can in future resell the copy at a secondary IP market. This new business model does not involve a publisher. An author can pocket most of the proceeds from book sales.