Chapter One

Overview: The Ethics of Right Versus Right

All of us face tough choices.

Sometimes we duck them. Sometimes we address them. Even when we address them, however, we don’t always decide to resolve them. Sometimes we simply brood endlessly over possible outcomes or agonize about paths to pursue.

And even if we do try to resolve them, we don’t always do so by energetic self-reflection. Sometimes we simply bull our way through to a conclusion by sheer impatience and assertive self-will—as though getting it resolved were more important than getting it right.

This is a book for those who want to address and resolve tough choices through energetic self-reflection. Those are the people, after all, whom we often think of as “good” people. They are good, we say, because they seem to have some conscious sense of vision, some deep core of ethical values, that gives them the courage to stand up to the tough choices. That doesn’t mean they face fewer choices than other people. Quite the opposite: Those who live in close proximity to their basic values are apt to agonize over choices that other people, drifting over the surface of their lives, might never even see as problems. Sound values raise tough choices; and tough choices are never easy.

That was the case with a librarian who, some years before the USA Patriot Act of 2001 put borrowers’ privacy considerations into play, was working the reference desk at the public library in her community. The phone rang. The questioner, a male, wanted some information on state laws concerning rape. The librarian asked several questions to clarify the nature of his inquiry. Then, in keeping with long-established library policy designed to keep phone lines from being tied up, she explained that she would call him back in a few minutes after researching his question. She took down his first name and phone number, and hung up.

She was just getting up to do the research when a man who had been sitting in the reading area within earshot of the reference desk approached her. Flashing a police detective’s badge, he asked for the name and number of the caller. The reason: The conversation he had overheard led him to suspect that the caller was the perpetrator of a rape that had happened the night before in the community.

What should she do? On one hand, she herself was a member of the community. She felt very strongly about the need to maintain law and order. As a woman, she was particularly concerned that a rapist might be at large in the community. And as a citizen, she wanted to do whatever she could to reduce the possibility that he might strike again. After all, what if she refused to tell—and another rape happened the following night?

On the other hand, she felt just as strongly that her professional code as a librarian required her to protect the confidentiality of all callers. She felt that free access to information was vital to the success of democracy, and that if people seeking information were being watched and categorized simply by the kinds of questions they asked, the police state was not far behind. The right of privacy, she felt, must extend to everyone. After all, what if this caller was simply a student writing a paper on rape for a civics class?

The choice she faced was clearly of the right-versus-right sort. It was right to support the community’s quest for law and order. But it was also right to honor confidentiality, as her professional code required. What made the choice so tough for her? The fact that her values were so well defined. Had she been less concerned about the confidentiality of information—which, in its highest form, grows out of a desire to respect and honor everyone in her community—she might not have hesitated to turn over the name to the detective. She might have bowed so entirely to the authority of the officer—or sought so willingly to help him bring the criminal to justice—that she would never have noticed how quickly, in her mind, “the caller” became “the criminal” before he had even been questioned. On the other hand, had she been single-mindedly committed to her profession as a gatekeeper of society’s information, she might never even have considered her obligations to the larger community. She might simply have stood on the principle of confidentiality and seen no conflict with the urgency of a social need.

Tough choices don’t always involve professional codes or criminal laws. Nor do they always involve big, headline-size issues. They often operate in areas that laws and regulations don’t reach. That was the case for a corporate executive with a nationwide manufacturing firm, who faced such a choice shortly after becoming manager of one of his company’s plants in California. Every year, he learned, the producer of one of Hollywood’s best-known television adventure series shot a segment for one of its shows in the plant’s parking lot. Every year, the upper management at his firm’s corporate headquarters allowed the crew to do the filming free of charge—typically on a Saturday, when the lot was empty. And every year Mr. Gray, the former plant manager, had given up weekend time with his family in order to be on location and assist the television crew.

So this year the new plant manager did the same. The shoot went as planned. At the end of the day, the producer came up to him, thanked him for his help, and asked how the check for five hundred dollars should be made out. Surprised, the manager replied that it should be made out to the corporation. Surprised in turn, the producer said, “Oh, okay. In the past we’ve always made it out to Mr. Gray. Shouldn’t we just make it out to you?”

Tough choice? In a sense, yes. The corporation, which incurred no expenses and sustained no losses because of the shoot, neither asked for nor expected any payment. The plant manager, on the other hand, had given up an entire weekend day with no additional compensation. Yet the asset that made the shoot possible belonged not to him but to the corporation. Whose money was this? Was this a payment to the corporation or a contribution for his personal services? If the latter, was it a bribe to ensure that the same site would be available next year, or a gesture of appreciation for his helpfulness? Furthermore, if he did turn over the check to the corporation, would that lead to questions about what happened to last year’s money and cause trouble for Gray, who may have reasoned out the issue in a different way and felt comfortable accepting the payment? Or might such an investigation lead to the discovery that this incident was part of a deceptive pattern established by Gray, who might have been regularly using corporate assets to produce personal gain? The manager knew that many people in his position would have pocketed the check with a murmur of appreciation and a live-and-let-live shrug. For him, it was hardly that simple—because of his core values of honesty, integrity, and fairness, and his desire to avoid even the appearance of wrongdoing. All in all, he felt that there was some right on both sides—that it was right for him to be compensated, and yet right for the company to receive whatever payments were made.

Tough choices, typically, are those that pit one “right” value against another. That’s true in every walk of life—corporate, professional, personal, civic, international, educational, religious, and the rest. Consider that:

Right versus right, then, is at the heart of our toughest choices. Does that mean that there are no right-versus-wrong choices? Is “wrong” only someone else’s definition of what I think is “right”?

No. The world, unfortunately, faces plenty of right-versus-wrong questions. From cheating on taxes to lying under oath, from running red lights to inflating the expense account, from understating your income from tips on your tax forms to overstating the damage done to your car for insurance purposes—the world abounds with instances that, however commonplace, are widely understood to be wrong. But right-versus-wrong choices are very different from right-versus-right ones. The latter reach inward to our most profound and central values, setting one against the other in ways that will never be resolved simply by pretending that one is “wrong” Right-versus-wrong choices, by contrast, offer no such depth: The closer you get to them, the more they begin to smell. Two shorthand terms capture the differences: If we can call right-versus-right choices “ethical dilemmas” we can reserve the phrase “moral temptations” for the right-versus-wrong ones.

When good people encounter tough choices, it is rarely because they’re facing a moral temptation. Only those living in a moral vacuum will be able to say, “On the one hand is the good, the right, the true, and noble. On the other hand is the awful, the wicked, the false, and the base. And here I stand, equally attracted to each.” If you’ve already defined one side as a flat-out, unmitigated “wrong,” you don’t usually consider it seriously. Faced with the alternatives of arguing it out with your boss or gunning him down in the parking lot, you don’t see the latter as an option. To be sure, we may be tempted to do wrong—but only because the wrong appears, if only in some small way and perhaps momentarily, to be right. For most people, some sober reflection is all that’s required to recognize a wolflike moral temptation masquerading in the lamb’s clothing of a seeming ethical dilemma.

The really tough choices, then, don’t center on right versus wrong. They involve right versus right. They are genuine dilemmas precisely because each side is firmly rooted in one of our basic, core values. Four such dilemmas are so common to our experience that they stand as models, patterns, or paradigms. They are:

The names for these patterns are less important than the ideas they reflect: Whether you call it law versus love, or equity versus compassion, or fairness versus affection, you’re talking about some form of justice versus mercy. So too with the others. But while the names may be flexible, the concepts are not: These four paradigms appear to be so fundamental to the right-versus-right choices all of us face that they can rightly be called dilemma paradigms. These paradigms are more fully explained in chapters 5 and 6. Here, however, is an example of each:


In listening to and analyzing hundreds of ethical dilemmas like these, I have found that they generally fit one (or more) of the four paradigms. But so what? How does this process of determining a paradigm help us make tough choices?

I think it does so in three ways:

But merely to analyze a dilemma—even to fit it into the above paradigms—is not to resolve it. Resolution requires us to choose which side is the nearest right for the circumstances. And that requires some principles for decision-making.

The three principles outlined here are drawn from the traditions of moral philosophy. Of the many theories that have been propounded for ethical decision-making, these represent three that are particularly useful in helping us think through right-versus-right issues. Each gives us a way to test the twin rights of a dilemma. Each has a long and noble tradition behind it. Each, as we shall see in later chapters, has powerful arguments in its support—and significant refutations lodged against it. For clarity, we’ll give them three shorthand labels: ends-based, rule-based, and care-based. These principles are more fully discussed in chapter 7. Here, in thumbnail detail, is the gist of each:

How do these three principles apply? First, some hypotheticals. You’re walking through an outdoor shopping mall one day when the woman ahead of you opens her purse and pulls out a handkerchief. Unknown to her, a ten-dollar bill floats out of her purse onto the pavement. You pick it up and hand it back to her.

From the Kantian perspective, you have just invoked a rule or maxim—in this case, “Don’t ever steal”—that you would wish to see universalized. It’s not hard to see that, if everyone in the world did what you have just done in similar circumstances, the world would indeed be a better place.

But suppose it’s later in the day and you’re eating an ice-cream cone. You’ve nearly finished, except for the soggy, damp, and altogether unappealing butt-end of the cone. You’re worried that, if you hold it much longer, the melted ice cream will begin running down your hand and along your arm. There’s not a trash container to be seen. There is, however, a low hedge beside you, under which are lodged a few bits of trash. You consider chucking the cone into the hedge—but not until (being in an unusually philosophical mood) you ask yourself what the three resolution principles would counsel you to do.

Start with the utilitarian principle. A quick assessment of consequences suggests that (1) the mall probably employs sweepers to clean up trash, and (2) the hedge is probably visited regularly by squirrels, birds, and ants, and (3) there’s no one else around eating a cone. Your little butt-end will make hardly any difference to the hedge or to the general neatness of the mall: It will, in other words, be a largely inconsequential act. So throw it away.

Not so fast, says the Kantian. Remember, you are setting the standard for the entire world. Throw it in the hedge, and you must be prepared to have everyone, from now until eternity, chuck away the butt-ends of their ice-cream cones under hedges, until shoppers all across the malls of the world are up to their eyeballs in soggy cone-tips. An extreme example? Certainly. But it helps remind us that the only reason we feel we can “get away” with the utilitarian principle is that there are only a few others who will do what we’ve just done, and that our tiny act will be of small consequence in a large universe. Yet is that, the Kantian would ask, any reason to break rules? Is that really the way you want others to behave?

Which, of course, is just what the Golden Rule would instruct: Don’t do what you don’t want others doing. How would you react if that woman ahead of you flipped her cone-end into the hedge? What about the rest of her hot dog? What about her cigarette butt? What about the entire contents of her sack of fast-food leftovers? Would you not be even slightly offended that she was degrading the orderliness of your experience? Then what about the woman behind you as you toss away your cone—and for that matter, what about the child she has with her? Do you want other adults to set good examples for your children, even in situations where an action that might be construed as a bad example is probably pardonable and might even be justified?

The point, here, is not to perform three tests and then vote to score a three-to-nothing or two-to-one victory. The point is to reason. The usefulness of these principles is not that they will deliver an airtight answer to your dilemma. They are not part of a magic answer kit that produces infallible solutions. If they were, ethics would be infinitely easier than it is, and the moral problems of the world would have been satisfactorily sorted out centuries ago. No, the principles are useful because they give us a way to exercise our moral rationality. They provide different lenses through which to see our dilemmas, different screens to use in assessing them. To see how the principles work, look at two of the dilemmas raised above: the case of the librarian facing the question about rape, and the case of the young journalist who plagiarized the blueberry story.

What should the librarian do? Analyzing her dilemma, it seems most readily to fit the paradigm of individual versus community: the lone caller’s right to privacy versus the community’s right to live in safety. The utilitarian, looking at consequences and numbers affected, may well urge the librarian to hand over the phone number to the detective. The good of the community, in this view, must prevail over the rights of the individual. What if he is innocent? What if the police, in their zeal to get a confession, make his life most unpleasant? That’s unfortunate, but that’s what is implied in utilitarianism: The fact that the greatest good goes to the greatest number suggests that every once in a while the not-as-good—even, at times, the very bad—will go to the few. Suppose (continues the utilitarian) the librarian refused to hand over the number—and that very night a second rape occurred. And suppose that happens night after night. Doesn’t the community have the right to be protected?

The categorical imperative puts it in a different light. Arguing the hallowed regard for duty, the Kantian may well urge the librarian to elevate to first place her sense of obligation to her profession. The rule is simple and direct: You don’t divulge the names of those who call for information. No matter what the circumstances, you simply don’t do it—because, if you do, you are saying that every librarian in the world should do what you’re about to do.

In explaining her reasoning to us, in fact, the librarian who originally related this dilemma backed it with another example. Suppose a small business entrepreneur in your community gets a flash of inspiration and decides to set up a miniature golf course. He calls the library to get information about how to build one. That information is immediately made public—and a big-bucks developer, who already has a piece of land and plenty of cash, decides he’ll build it before this little guy even has a chance to explore the possibilities. Her point: Librarians have a sacred trust to protect the identity of information-seekers, in order to ensure the free use of libraries and promote the most inventive and productive society possible.

But would Mr. Big Bucks really do that, asks the utilitarian? Aren’t the chances of that happening pretty slim? And isn’t there a huge difference between rape and miniature golf? Surely the end result of a developer’s financial coup pales in contrast to a criminal’s conviction.

There you go again (replies the Kantian), speculating on consequences—as though you really could read the future. Since you can’t, the only safe course is to stick to your duty: Don’t tell. And remember: Whatever this librarian does in this case is going to set the standard for every librarian for all time. That’s the imperative of the category of action she is creating. Go down this road, and you open yourself up to all sorts of consequences. Yes, every suspected rapist may be behind bars. But the libraries will all be bugged, and we’ll all live free from crime and full of terror in a Soviet-style police state.

And the Golden Rule? Here the issue turns on whom we mean by others. If the other is the caller, he doesn’t want to be turned in—particularly if he’s just a student working on a paper. If the other is the detective, however, he really needs that number. If the others are women in the community, they too might well want the detective to know. How the librarian decides will depend in part on which one she thinks of as “the other.” But only in part. It will also depend on her concept of what it means to care for others. Can she express the highest sense of caring by defending the long-term interests of a free society, where no one is put at risk merely by asking for information? Or does her highest sense of caring lie in protecting the community from what might be an immediate threat?

Three principles, three ways to think—and no clear vote. Whether you put the individual above the community, or the community above the individual, depends on the weight each of the lines of reasoning carries for you.

That’s true as well for the blueberry story and its justice-versus-mercy paradigm. There, the utilitarian will urge an examination of consequences. Sure, throw the book at her: But what will you do if, the next day, you read that she committed suicide? That her private life was so entangled that she was driven to desperation—and you pushed her over the brink without even bothering to find out what was wrong? Or what if she sues you for sexual harassment because of your vigorous actions? What if…and what if? All things considered, the utilitarian might argue for bending the principle that plagiarism is a cardinal evil—leaning toward mercy, even if just this once.

The Kantian will want to ask not about the what ifs but about the rules. Remembering that whatever you do will be done by every editor in similar circumstances from now on, the Kantian wants to lay down a firm standard. If you must always obey one or the other side, which will it be? Here the logic may lean toward justice—an enforcement of the rules, with no concern for the consequences of your action in this particular case, but with a clear eye on the larger duty of eradicating plagiarism. After all, to lean in the other direction—to make mercy the infallible rule—would in essence make justice void. If every editor always acted as though justice could be set aside “just this once,” what good is justice?

The Golden Rule, focusing on reversibility, asks, What would I want to have my superior do to me in such circumstances? What, I might ask, would have driven me to do such a thing? Am I struggling with overwhelming personal problems? Then maybe I want counsel. Am I frightened by the possibility of failure? Then maybe I want to be encouraged. Am I driven by a need to succeed at all costs? Then maybe I need to be brought to my senses by the tough, swift response of my boss. Maybe, in fact, this is an unconscious plea for help—a situation so blatant that it cries out to be caught, punished, and reformed.

The decisions examined here are all tough. And they are all tough in the same way. They all pit one powerful right against another. In the following chapters, we’ll look at the concept of right versus wrong (chap. 2). We’ll examine what it means to be ethically fit (chap. 3). We’ll consider where we get our sense of what’s right and how we develop our core of values (chap. 4). We’ll examine in much more detail the dilemma paradigms (chaps. 5 and 6) and the resolution principles (chap. 7). In chapter 8, we’ll apply these paradigms and principles to a rich array of examples drawn from the private and public realms. Finally, in chapter 9, we’ll consider the nature of ethics in our global future and our individual relation to it.

First, however, we need to explore some age-old questions:

What about right and wrong?

Doesn’t it matter that people do bad things?

As we move into the twenty-first century, what’s the reading on our moral barometer—and how important is that reading?

Does ethics really matter?