One of the nice things about webbots is that you can create a large effect without making something difficult for customers to use. In fact, customers don’t even need to know that a webbot is involved. For example, your webbots can deliver services through traditional-looking websites. While you know that you’re doing something radically innovative, the end users don’t realize what’s going on behind the scenes—and they don’t really need to know about the hordes of hidden webbots and spiders combing the Internet for the data and services they need. All they know is that they are getting an improved Internet experience. And in the end, that’s all that matters.
Another thing to remember is that there is always a lag between when people figure out how to do something manually and when they figure out how to automate the process. Just as chainsaws replaced axes and as sewing machines superseded needles and thimbles, it is only natural to assume that new (automated) methods for interacting with the Internet will follow the methods we use today. The innovators that develop these processes will be the first to enjoy the competitive advantage created by their vision.