Nir Eyal taught behavioral design at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He writes, consults, and teaches about the intersection of psychology, technology, and business at NirAndFar.com. His writing has been featured in Harvard Business Review, the Atlantic, Time, The Week, Inc., and Psychology Today.
His 2014 book, Hooked: How to Build Habit-Forming Products, is a Wall Street Journal best seller, has been translated in over eighteen languages, and won the “Marketing Book of the Year” award from 800 CEO Read.
Julie Li cofounded NirAndFar.com, where she works to bring the latest insights on time management, behavioral design, and consumer psychology to a growing global audience. Julie previously cofounded two start-ups and helped lead both companies to acquisition.