7 Rights and computer ethics

John Sullins

7.1 Introduction

There are two ethical issues here: whether the Chinese government's actions in suppressing Shi Tao's free speech rights were ethically wrong; and how the ICTs used contributed to that situation. Regarding the first issue, many people outside of the Chinese government argue that there was a moral wrong perpetrated in this case, even if it did proceed from Chinese laws and regulations. Later, we will look at some of the philosophical theories that motivate this response. The second issue is more difficult.
Did Shi Tao have a reasonable right to expect his email provider to keep his identity confidential? Did Yahoo's representatives in Hong Kong grievously breach the privacy rights of Shi Tao when they complied with the request of the Chinese government for help in investigating this case? Yahoo maintains that they broke no law in this matter, nor do they admit legal wrongdoings in the three other similar cases in China they are involved in. Still, it is clear that the leadership at Yahoo must have felt some genuine moral concern for this situation as Jerry Yang, one of the co-founders of Yahoo and its current CEO, made a solemn public apology to Shi Tao's mother in front of the United States Congress and, in addition, the company set up the ‘Yahoo! Human Rights Fund’, which provides financial aid to those impacted by human rights abuses in Asia (MacKinnon 2008).
This case highlights the global challenges that revolve around human rights and ICTs. Why were journalists, human rights advocates, and the United States Congress so morally outraged by the actions of Yahoo Inc. and its business partners? Why did the Chinese government consider it had the right to know the identity of the author? Why did Shi Tao trust the ICTs he was using would protect his identity? You may not be involved in anything as politically charged as Shi Tao, but even so, do you have a right to expect that your web and mobile communications will remain private? These are some of the questions we are going to explore in the rest of this chapter.

7.2 Information and personality

Everything we do leaves a trail of information, a digital footprint as it were. This information can be looked at in many different ways. Imagine filling in a detailed log with entries for every single action you do: awoke to alarm clock at 7.00 a.m., tossed the covers aside at 7.05, placed feet in slippers at 7.05 and 30 seconds, etc. The more detailed this log becomes the more someone reading it would know about you. Perhaps one might keep tabs on your exact location as you moved around doing your daily chores. Maybe one could keep an accurate diary of all one's personal communications and social interactions. The more and more layers of information like this one could gather, the deeper one can come to understand you, who you are, what you do, who you know, where you go, what you believe. Certainly, nothing short of some divine being would be able to achieve this kind of detailed information with the required amount of accuracy. In fact, God or a Recording Angel does just this in the Abrahamic religions, noting down every act and thought one does or has during one's life to be fully recounted on Judgement Day. But, as more and more of us use ICTs, we leave many disparate trails of digital information. Cell phone call logs, GPS tracking data in our cars and mobile phones, friend lists on social networking sites, receipts for goods bought off- and online, voluminous emails and text messages: until recently all this information had existed in separate and incompatible formats and databases. Anyone wanting to follow our trail of information would have had a challenging task at hand. This is rapidly changing though as the separate providers of these services have come to realize the synergy that can be achieved by collecting as much of this data as possible and sharing it widely, creating a digital footprint that is much easier to track. Digital advertising can follow this trail and deduce the interests of each individual and market goods and services tailored to each person. While this may result in better shopping, will it also protect us from unwanted intrusion into our lives? How will we determine who gets to collect, share and profit from all of this personal information?
Who is going to ensure the accuracy of all this information and the proper interpretation of the collected data? Certain customer profiles will result in obtaining unbeatable opportunities and savings, others will not be as lucky, and all will be based on a digital footprint constructed from income projections, credit ratings, health prospects and demographics. Life will be wonderful for the digital elite that maximally fit the profiles of a good consumer, but someone with the wrong friend list, search engine queries, web searches, racial profile and travel patterns could be deemed a bad credit risk or, even worse, a potential terrorist.
To see how this all works, imagine receiving an unexpected letter that details how you are the heir of a fortune you did not previously know about. That would change your life, and if the letter were lost, blocked or misdirected, that too would change your life. That letter, a piece of information, is a vital component of your future potential identities. Likewise, all the various bits of information that constitute your digital footprint taken together help determine who you are and your place in the social world. This means that we must pay close attention to the forces that access and manipulate that information. The wrong information in the wrong hands can critically alter your ability to operate in the social world. Because information so deeply constitutes our identity we even call such an offence identity theft. Acts of inappropriate use, disclosure, or manipulation of our personal information can rightly be seen as acts of aggression against our very personality (Floridi 2006c, 2007b). In addition to fostering the protection of each individual's information self, we must also foster the ability of each person to steward his or her own information and to freely express their personality, in order to encourage their growth, flourishing and self-actualization. This makes it a primary concern of governments to set policies that respect information rights.

7.3 Personal rights and global concerns

How can members of small, indigenous populations resist the wonders of ICTs and their lure into the high-tech world of plentiful information and opportunities? Indeed, even in the case of larger and more entrenched cultures, how can we avoid a progressive blending and homogenization? How can a country silence dissidents emboldened by allies and contacts in the wider world? Less dramatically, but important nonetheless, who is to set the standards of civility in net discourse? Every culture has differing norms regarding propriety and decorum in personal communication. Thus, an informal email typical of citizens in Europe or the United States might greatly insult those in a more formal, traditional culture. Images considered a trifling joke in one culture might be considered foul pornography or blasphemy in another and even inflame them into bloody riots.
We might want to adopt a common protocol for the content of communications on the net. If so, should it be a permissive set of standards or a strict and formal one? If we allow for a high level of free speech, we stand to alienate our fellow world citizens who do not share our conviction that free speech is a public good. If, instead, we censor or limit interactions between users in a way that would make more authoritarian governments and traditional cultures happy, then we stand to lose the freedoms we enjoy on the net right now. We will now look at the philosophical justifications for free speech and privacy, as these play out in the use of ICTs where anonymous speech can exacerbate the conflicts regarding pornography, hate speech, privacy and political dissent.

7.4 Freedom of speech

The notion that we have a right to freedom of speech is a modern one and many traditional societies do not always favour granting this right. Certain ICTs such as the Web bring these two traditions into conflict. In this section we will look at the strongest philosophical justifications for free speech and then turn to the specific problems arising as these values are expressed through global ICTs.
7.4.1 Free speech is a social good
In On Liberty, Mill argues for broad social freedoms for the individual in both the private and public domain, and that a society, in order to be truly free, must allow for each individual to enjoy an internal ‘liberty of thought and feeling; absolute freedom of opinion and sentiment on all subjects, practical or speculative, scientific, moral, or theological’ (Mill 2007, Chapter 1). Thus, each individual is the master of his or her own thoughts and feelings. Mill expressly includes the right to express and publish one's thoughts and opinions. He argues that the free state must grant the ‘liberty of tastes and pursuits; of framing the plan of life to suit one's character; of doing as we like, subject to such consequences as may follow: without impediment from our fellow-creatures, so long as what we do does not harm them, even though they should think our conduct foolish, perverse, or wrong’ (Mill 2007). He also claims that a free state must allow its adult citizens to gather and congregate in any way they see fit, again as long as no harm comes from it (Mill 2007). So, in a free state, people should be allowed to formulate and express their own thoughts and ideas in any way they see fit and to whomever they want in whatever style they like, as long as no harm comes from this activity.
The key to all of this is that Mill insists that this activity must be tolerated as long as no harm is done. This has come to be called the ‘harm principle’ and I will refer to it as such for the rest of this chapter. The harm principle sounds very reasonable and most people find it unobjectionable upon first hearing. Still, it is fair to wonder what may count as harm. Do we only run afoul of this requirement when we cause physical harm or could mental anguish count? If mental anguish counts, then some difficulties arise with this theory. Mill seems to want to protect the rights of iconoclasts who challenge deeply held beliefs in a society. But the very actions of a socially radical free thinker will certainly offend the established members of any society, and offence is a painful experience, potentially harmful, so the iconoclast may appear to be violating the harm principle.
Mill can avoid this criticism by limiting the notion of harm to include only those states that cause physical, monetary or extreme emotional damage. So, if growth and change can be a painful yet healthy and desirable experience, agonizing challenges coming from some members of a society may actually represent opportunities to develop and adapt and therefore must be tolerated or opposed openly in the realm of public debate. As a result, offence is not an instance of harm, in fact it is just the opposite, it is an opportunity to strengthen and grow. This means that, in a free state, the speech of individuals must be protected from government censors and the ridicule and scorn of established social orders, even if their words are offensive.
7.4.2 Unlimited free speech does not exist
The other side of this debate is best represented by a contemporary philosopher, Stanley Fish, who argues that no society can allow completely unfettered speech and expect to last for long (Fish 1994). Fish claims that every individual expresses herself within a particular society and that society is composed of a set of more or less shared values, or at least a range of values. This means that each individual is a product of the influences and ideas percolating through her society. So, to claim that her speech is completely free is too strong, since there are always constraints on speech. In order to participate in a society, one must accept certain limits to one's freedom of speech.
In his book Philosophical Investigations, Ludwig Wittgenstein explains a similar concept, which he calls a ‘language-game’ (Wittgenstein 1953). Seeing language as a game in this instance is a useful metaphor to explain the communication of information: the interlocutors are the players and there are many rules of the game that must be followed or no communication occurs. So unfettered free speech would be a game with no rules. But since a game with no rules can hardly be called a game, unfettered free speech could hardly be called communication. It would just be pure babble. This leads to the conclusion that there is no unfettered free speech and to the further evaluative claim that it is a good thing that we do not have totally free speech, since we want to communicate and operate within a society and neither is possible if speech is completely unregulated. This means that we have to accept appropriate limits on our freedom of speech to communicate and keep our society working (see Fish 1994).
We are now faced by a dilemma. On the one hand, Mill claims that our free society will be jeopardized if we regulate the speech of minority opinion in any way. On the other, we have a strong argument from Fish that suggests that, no matter what, our speech must be regulated in order for it to serve its function as a kind of social glue that holds a society together. If there is no way around this dilemma, we are stuck either with stagnating societies incapable of innovation or ones that are too permissive and chaotic to survive.
7.4.3 Securing the electronic frontier
We can see both horns of the free speech dilemma playing out in the debate over how (or even whether) to regulate communications over the Internet and other ICTs. The Electronic Frontier Foundation (EFF), a group founded in 1990 by civil libertarians John Gilmore, Mitch Kapor and John-Perry Barlow, was created to serve as the first public advocacy group that ‘championed the public interest in every critical battle affecting digital rights’ (EFF website). As ICTs have moved to the fore as the primary mode for public discourse, EFF has been involved in every major legal battle in the United States regarding the rights of ICTs users. EFF's motivations for getting involved are no doubt as diverse as the group's membership but the website warns that, ‘[I]f laws can censor you, limit access to certain information, or restrict use of communication tools, then the internet's incredible potential will go unrealized’ (EFF website). Here we see an argument clearly derived from ideas similar to Mill's. The Internet has a potential that is of value to mankind, but that value will be lost if restrictions are placed on its users. In order to protect this social good we must protect strong individual rights such as free speech and the right to disseminate ideas unhindered on the Internet.
The legal opponents of the EFF often rely on the second horn of the dilemma. EFF has been in legal battles with agencies of the US government over many issues, including the unlawful search and seizure of computers (Steve Jackson Games v. The Secret Service), the right to distribute personal encryption software (Bernstein v. US Department of Justice), Internet censorship in the form of the Communications Decency Act and the Child Online Protection Act (ACLU v. Reno and ACLU v. Ashcroft – CDA and COPA), right to view digital recordings as the viewer sees fit (ALA v. FCC – Broadcast Flag), law enforcement must have probable cause to track people using their cell phone data (USA v. Pen Register), and their recent cases against the US National Security Agency (NSA) regarding the extensive wiretapping of US citizens by the NSA with help from major corporations such as AT&T. These are just a few of the more important cases (see their website for further information, EFF.org). In each of them, the motivation for the US government has been one of law enforcement. The general argument is that ICTs provide a new arena for illegal activity such as piracy, hacking, child pornography, drug dealing and terrorism. Without broad abilities to access data and to limit certain expressions of speech (e.g. encryption, and pornography), the US is not going to be able to combat these social ills. Since (one assumes) Americans do not want to live in such a society, it is necessary for their government to acquire the information needed to protect its citizens.
Similarly, at the corporate level, the EFF has confronted companies such as Diebold and Apple Computer, just to name two. Diebold sought to use the Digital Millennium Copyright Act (DMCA) to sue researchers that were looking into flaws in digital voting machines that Diebold had built. Claiming that emails outlining flaws in the machines were copyright infringement, they sought to curtail the activities of the researchers. The EFF contributed to the defence of the researchers and helped win the case. Apple sought to find out the identities of anonymous sources that had leaked information about an upcoming product to computer news websites; AppleInsider and PowerPage. Again, the EFF successfully litigated to protect the rights of the journalists on the websites from exposing their sources. In both cases, the companies sought to control information about their products for fear that releasing any of this information would negatively affect their ability to do business.
7.4.4 Anonymous speech
So far we have reviewed a number of arguments in favour of free speech and, by extension, free speech online, but is it right to say what one wants provided that one will stand up and identify oneself as the author of those ideas?
A right to anonymous speech has been described as a combination of a right to privacy and a right to free speech (see Bell 1995). If we support both free speech and privacy, then it would seem that this requires our support for anonymous speech. Anonymous speech was certainly a value held by many of the technologists and computer scientists that built the Net. Even though the early Internet was a project of the US military, it was quickly co-opted by skilled young computer scientists who had been deeply influenced by the social libertarian culture of the sixties and seventies. The history of the early development of digital ICTs is wonderfully detailed by John Markoff (Markoff 2005). This disparate group of savants, freethinkers and iconoclasts all shared a love of electronics and a dream of creating computers that could serve as a kind of personal augmentation device; one that would increase the abilities of the individuals and allow them to reach higher levels of self-actualization through unparalleled access to the world of human ideas (Markoff 2005). This radical idea was revolutionary at the time, with the cumbersome early PC technologies, but we can now see that it has come to fruition. The PC, coupled with the Internet, does indeed give us access to great deals of information and provides us with a multitude of forums within which to engage in all manner of communications and social interactions. These sixties radicals seem to have fostered a social revolution the likes of which have never been seen on this planet before. Lawrence Lessig observes in Code: Version 2.0 that the early version of the Internet was designed in a way that made it hard to regulate. ‘To regulate well, you need to know (1) who someone is, (2) where they are, and (3) what they are doing’, but none of these abilities were built into the code of the early Internet (Lessig 2006, p. 23). This led to a period in the early nineties when technologists commonly claimed that modern ICTs would seriously challenge the abilities of modern nation states to control their citizens, thus unleashing a worldwide social revolution – the ultimate hack.
This has not turned out to be the case, as code can be written to foster control as well. ‘There is regulation of behavior on the internet and in cyberspace, but that regulation is imposed primarily through code’ (Lessig 2006, p. 24). So it seems that a new generation of technologists is now in control and fewer of them are interested in social revolution. This industry is no longer dominated by American companies and software engineers; today the industry has spread across the globe, and we are seeing a demand for technologies that increase governmental control over ICTs and the infosphere they foster. Countries like China want as much control as they can get and many companies, even large US companies such as Cisco, are more than eager to supply the technology and code they need to create their ‘Golden Shield Project’, the first ICT-enhanced police state (see Fallows 2008, Klein 2008). These new technologies will give what China hopes is unparalleled abilities to monitor and censor Chinese users of the Internet and to control information flow into and out of the country, as well as protect its systems against hackers and cyber warfare (Fallows 2008, Klein 2008).
Even if the original design of the Internet was conducive to anonymous speech, it is not clear that future ICTs will be designed with this in mind. In fact, they could be just as easily built to enhance governmental control rather than challenge it. Without free anonymous speech there will be little chance for individuals or minority groups to challenge technological hegemonies.
7.4.5 Abuses of free speech and anonymity
Even if we want to support the rights of political dissidents to freely communicate and challenge the status quo, it remains true that some minority interests are far less appealing, such as those interested in propagating things like pornography or hate speech. However, they too can use ICTs to further their specialized interests. Free speech and anonymity constitute a double-edged sword that must be used with care. Speech and communications that one would never consider broaching in general public settings are commonplace fare in certain locations on the Internet. There is nothing too extreme, too violent or too perverse for publication on the Net. Just as any hobbyist can find an instant community of fellow enthusiasts on the Web, so too can any aficionado of any particular sexual practice. This is also the case when it comes to hate speech and extremist political views and other potentially harmful speech acts.
A perennial problem for free speech philosophy is to distinguish objectionable speech from speech worth protecting. There is a vast array of cultural opinions on what is or is not objectionable speech.
The cultural distinctions can be fairly subtle. For instance, European countries tend to be less interested in limiting pornography on the Web, whereas there have been a number of unsuccessful political attempts to censor web-based pornography in the United States. The Child Online Protection Act is the latest US legislation that attempts to curtail online pornography or at least its access by children. But when it comes to limiting the speech of hate groups, we find just the opposite, with European countries seeking to limit the activities of certain groups such as neo-Nazis on and off the Internet.

7.5 Pornography and ICTs

We live in the golden age of pornography. It is hard to pin down exactly how much this industry is worth but it was reported in 2006 to be around $97 billion dollars with China being the top producer at $27.4 billion (Business Services Industry 2007). There has never been a time where so much of this material has been so easily available to such a broad cross-section of the global society so cheaply, and this is the direct result of the spread of ICTs. ‘Every second $3,075.64 is spent on pornography, 28,258 internet users view pornography and 372 internet users type adult search terms into search engines’, with the US and the EU as the major producers of pornographic websites (Business Services Industry 2007).
While this industry is as old as image making itself, it has usually remained an underground business, that is until ICTs made it easy to distribute and consume in the relative privacy of one's own home. The personal computer took off from where personal video devices like the VCR left off having opened the door to home video porn. Now, a wide variety of material is available to any Internet user and much of that content is free. In fact the numbers quoted above do not take into account ‘a nearly infinite supply of free, amateur videos from countless user-generated sites’ that are challenging the revenues of the traditional purveyors of pornography (Schiffman 2008).
Before we get too far along on this topic, it must be acknowledged that it is difficult defining just what pornography is. It is largely a cultural or even personal distinction that one makes, meaning that some individuals and cultures have very low tolerances while others are quite comfortable with even explicit images and depictions of sexual acts. So there will be no final agreement on a strict definition of pornography.
There is no doubt that there are healthy and artistic ways of discussing and depicting human sexuality in all the various media we communicate in. For our purposes, here I will deem these depictions unproblematic and I will refer to those as erotic stories and images. There is a tradition in philosophy that finds great value in eroticism of this sort; even Socrates seems to have made a strong claim in favour of the erotic, which was transcribed in Plato's Symposium (see Plato 1993). So one may wish to resist the temptation to place a negative value on all media depictions of sexuality, even if it turns out that there is actually very little healthy erotic material existent online. For our purposes, we may reserve the word ‘pornography’ for text and images that do not positively challenge, enhance or expand one's understanding of human sexuality but instead demean, diminish and degrade the authors, actors and observers of the work in question. Simply put, if the piece does not contribute to the good of everyone involved in its production and consumption, then it is of dubious worth, may be qualified as pornography and indeed might be a morally justified candidate for censorship. This is not to say that any work concerning human sexuality that challenges the preconceived norms of a society is pornography. For instance, it is possible that the work enhances the good of its authors and audience but offends the sensibilities of the society at large. This might just be a failing of the society at large and, in this case, the work is not harmful pornography and deserves protection.
All this falls nicely in line with Mill's Principle of Harm discussed above. Erotic contents may enhance or challenge a society and are protected by free speech rights, whereas pornography creates harm and is therefore not protected by a right to free speech. It is important to note that would-be censors must provide proof of harm; and that harm must be significant, mere offence is not enough. Unfortunately one does not have to work very hard to find significantly harmful pornography easily available online.
The second type of harm occurs more often than one may think. There is no passive way to experience pornography, it is designed to arouse strong emotions and this can be victimizing when the images simultaneously arouse the viewer sexually and combine that with fear or violence. One is reminded of the famous quote from the philosopher Friedrich Nietzsche: ‘And when you stare for a long time into an abyss, the abyss stares back into you’ (Nietzsche 2003, p. 69). The viewer of violent pornography is changed and it will not be for the better. ICTs may act as a trigger of latent deviations in individuals that otherwise may have never come to the surface. ICTs provide easy access for persons to be exposed to and seduced by certain sexual deviations. They might also form online friendships with other disturbed individuals with whom they trade illicit material and then goad each other into antisocial behaviour in the real world, which these individuals might have never contemplated attempting on their own (Adam 2002, p. 140, Lessig 2006, p. 16). For example, it is likely that the consumption of child pornography has grown and that there is a link between its growth and the growth of the Internet (Adam 2002, p. 140).
Finally, the third area can be exemplified by the way in which pornography can contribute to a society that is threatening and dismissive of women's interests. Men have been the largest audience for pornography and many feminist philosophical theorists see pornography as a possible means of furthering the social control of women (see Adam 2002). Pornography socializes men to see women as vulnerable submissive objects. It is argued that someone deeply involved in consuming this media will be less capable of having authentic relationships with women. Of course, this criticism fails to consider that there is homosexual pornography and explicit material produced by and for women and couples. However, since this material is less common, the main criticism levelled against pornography stands. It does make certain large spaces in cyberspace inhospitable to women.
There are many more possible examples of the social acid produced by harmful pornography and this world is only possible through the anonymity provided by the Web for both the producers and consumers of pornographic media.
One last great excess that can occur when anonymity and deviant behaviour are mixed is cyberstalking. Stalking is certainly not a new phenomenon but ICTs have made this behaviour much easier. The Web gives each of us the powers of a private detective and in the hands of an obsessed individual this can prove dangerous. This phenomenon can also make the net an unsafe place for women and children since the overwhelming majority of stalkers are men (Adam 2002).

7.6 Hate speech and ICTs

Another social evil that has followed our migration to the Net and found a fertile atmosphere to grow is hate speech, both racial and religious. Again, the Principle of Harm can be used to distinguish hate speech from the heated and vigorous debates that race and religion can both engender. For a speech act to count as hate speech it must be motivated by hate and directed at the harm of other racial or religious individuals or groups.
The oldest hate-based website is Stormfront.org, the brainchild of Don Black, a notorious member of the Ku Klux Klan. Stormfront.org boasts dozens of individual forum topics, from ‘Ideology and Philosophy’ to ‘privacy and security’ and white supremacist's youth and women's issues. There are links on this site to podcasts, blogs, projects and events, along with many thousands of individual posts. At any time, there are hundreds of users from all over the world logged on. It is as active as any popular website and is run by a full-time staff (see Kim 2005). If it weren't for the occasional use of German gothic text, one might not notice this was a hate site, as it claims to be simply a place for truth to be told, ‘allowing people access to information not filtered by the “media monopoly”’. Stormfront has taken on the ‘Friendly Fascist’ façade and one has to enter into the chat areas to find blatant hate speech offered by its users. Don Black himself is careful to never cross the line. He personally and wisely counsels his patrons to remember that ‘words have consequences’, and asks that they follow certain rules for posting such as: ‘No profanity’, and ‘[a]void racial epithets’. A perusal of the site will convince any reader that these rules are not always followed. The forum members with monikers such as Lillywhite37, Krieger Germaniens14 and NationalistPride, to name a few, use the relative anonymity of the Stormfront forum to broach topics that range from the mundane to high treason and from this site one can find links to other sites that will eventually lead to more explicit hate sites. On this forum, lip service is paid to free speech rights, there is even a forum to post counter arguments. Stormfront.org walks a razor's edge, careful not to implicate its owners or moderators in any hate speech that is easily identifiable. But it does provide a space for like-minded racists to meet and mingle, sharing ideas and friendships that do have real-world consequence.
The Southern Poverty Law Center cites Cass Sunstein, the University of Chicago law professor who wrote the 2001 book republic.com that explains: ‘“Extremists and hate-filled sites tend to attract likeminded people who, if isolated, could come to their senses.” Likeminded people talking to one another, Sunstein says, “tend to become more extremist”’ (Kim 2005, p. 2). The Internet can be a great place to spark political debate and momentum, as anyone who witnessed Barack Obama's 2008 US presidential election can attest to. But this has a dark side as well. As Joe Trippi, who organized the online portion of Howard Dean's presidential campaign, said, ‘I'd hate to think, what Hitler could've done with the internet’ (Kim 2005, p. 3).

7.7 Gossip, and online harassment

The Gossip 2.0 phenomenon is another place where free speech and privacy collide head-on. This is antisocial networking, where the dark side of social interaction is leveraged by ICTs to gain a force and audience far beyond the restroom walls where this kind of communication is typically found. Celebrity gossip has always been an issue for people in the public eye, but now everyone on a university campus can experience the pain and humiliation of having lies, half-truths and secrets from their love lives posted to the most popular instance of this new phenomenon – Juicy Campus. Founded in August 2007, Juicy Campus has already gained a great deal of infamy for the content of the posts that are placed anonymously on the site.1
While the site boasts, on its privacy statement, that it ensures complete anonymity for its users, the people who are the subjects of those posts are not granted any privacy rights. The posts are mostly about sex, parties and gossip, not about legitimate issues in campus life. People are clearly identified by first and last names and the posts usually invite others to comment as well. The entries range from mildly humorous to potentially libellous but always spurious. It is difficult to see what good a gossip site like Juicy Campus can add to campus life, but it is easy to see the harm it has already fostered. The International Herald Tribune reported in March 2008 a case in which a student at Yale had his past as an actor in a pornographic video revealed on Juicy Campus complete with a link to the video in question; the post was viewed by many hundreds of his classmates and his reputation on campus devastated (Morgan 2008).

7.8 Conclusions and future issues

Rights and computer ethics is one of the primary concerns of our time. This moment in history is witnessing great technological change which is fundamentally challenging and complicating our claims to rights such as free speech and privacy. Given that ICTs are global technologies, and that they can be designed to enhance or limit free speech and privacy, this demands that we come to some sort of global consensus on these issues. Since, as we have seen, privacy and free speech can be at odds when someone wants to post your private concerns, one or the other right will have to be curtailed to some extent. These decisions will have to be made on a case-by-case basis, which means there will be an explosion of opportunities in local and international law and policy activity around these issues.
Our personal data are a gold mine when aggregated with everyone else's and turned into an easily searchable database for advertisers, politicians, insurance providers and so forth. In the coming few decades, we will have to develop a global policy on information privacy. In this chapter, we have seen strong philosophical arguments in favour of information privacy. What remains to be seen is whether this will influence the legislatures around the world. Will we adopt strong data protection like the EU has with its Data Protection Act, or will we just pay lip service to privacy issues but allow governments and corporations to abuse those rights as we have seen happen in most of the rest of the world, including the US? The answer is unclear.
Protecting free speech is another global concern. Protecting the rights of dissidents and political revolutionaries comes at the cost of tolerating speech we find offensive. The key to understanding how to properly regulate communications is to adopt the Principle of Harm and to realize that mere offence is not harm. Thus we can tolerate healthy debate but carefully regulate hate speech; we can enjoy healthy and necessary converse about human sexuality, while working to limit pornography that causes harm to individuals and society at large.
ICTs are creating a worldwide surveillance society. The fear of global terrorism and the illicit drug trade has caused governments to support more and better surveillance. The glut of information that these systems produce is being managed by more artificially intelligent systems, or ambient intelligence, that, for instance, analyse the behaviour and facial expressions and other biometrics of every member in a crowd and flag certain individuals as potential shoplifters, dangerous individuals or terrorists and then create a log of that person's activities that can be monitored by human agents later. This same sort of information can also be collected on each and every one of us, to be used by advertisers and marketers to track our shopping and buying behaviour both online and off. These legitimate governmental and private interests are taking us into a world that is something like a strange mix of Aldous Huxley's Brave New World (Huxley 2006) and a well-run theme park. This emerging world is strikingly prevalent in online worlds like Second Life, World of Warcraft, and others where the government on these games is a commercial entity and those running it may be fabulous programmers and designers but unskilled in political philosophy, ethical theory and policy, thus creating the climate for abuse (see Ludlow and Wallace 2007, Ludlow 1996).
As we have learned from Lawrence Lessig, the designers and code writers for ICTs are the real power behind securing the rights we want (Lessig 2006). Law and policy will always be behind these technologies because technology changes so quickly. If we are going to continue to enjoy the rights that we care about, then it is going to be due to the work done by technologists and technological watchdog groups like the Electronic Frontier Foundation today. It is vital that those studying to be technologists are trained in computer ethics, as they are the only hope that we have in securing ethical ICTs. Without this training we can expect ICTs to take us into a strange new world where none of us will feel comfortable and where living a good life will be more difficult if not impossible.

7.9 Far future issues

A final thought worth pondering is whether future generations will even see our interest in securing rights and computer ethics as a legitimate one. It would seem that younger generations do not care that much about privacy rights, given their complete lack of propriety on social networking sites like MySpace and Facebook. People are quite willing to give away the most intimate facts about themselves to millions of potential viewers. In fact, Facebook is a wonderful place for would-be identity thieves to collect all kinds of useful tidbits like, for instance, a user's mother's maiden name or the name of a pet, which can then be used to bypass security in online banking, etc. (ZDNet July 2007). While it is indeed true that many young people are sharing way too much information about themselves online, it is probably due to naivety. Most users will greatly alter their habits once they find out what can happen to them. And as more and more of them have this experience, we may find that they mature into stalwart defenders of privacy.
At the beginning of this chapter, we discussed how our use of ICTs creates a digital footprint, one that can be mined by others for valuable information. If we extrapolate a little on the technology already available, such as the Internet, smart phones like the iPhone, automatic data collecting, personal robotics, etc. we might see evolving a device that could record one's own digital footprint. This is exactly what Microsoft researchers have proposed with the MyLifeBits project, which is supposed to collect every aspect of ones digital footprint. ‘It is a system for storing all of one's digital media, including documents, images, sounds, and videos’ (Gemmel et al. 2002). A much more advanced device like this is imagined by the science fiction writer Rudy Rucker, a device he calls the Lifebox (Rucker 2006). This device automatically collects all the information surrounding its user as they live their life, everything they do, say, look at, smell, hear, etc., the ultimate multimedia diary. This would result in a huge amount of data, perhaps a petaflop or so, which, from the point of view of technology, is not really all that much memory space considering how quickly our ability to store this information is progressing (Rucker 2006, p. 279). Armed with a Lifebox, one could then recall and even relive in a way any experience one ever had or just keep the Lifebox as a complete record of one's life. This would be a fabulous device indeed. Yet it is easy to imagine the problems with the complete transparency in privacy that would result from this. Nothing would ultimately be secret, every moment of the life of every person that had one could be reconstructed in intimate detail. Why build one? Our wish for perfect memory and longevity may just overwhelm any vestigial interest in privacy we may have at that time perhaps leading to the ultimate erosion of our right to privacy.
As things like Lifeboxes, digital assistants and other artificial agents evolve, they will not only challenge our privacy rights, they may even evolve to want these rights for themselves. As strange as this advanced artificially intelligent technology sounds, it is actually not that far-fetched. The beginnings of it were discussed at the start of this chapter. If our personal individual agency is formed from informational constructs as some have argued (Floridi and Sanders 2004, Floridi 2003, Rucker 2006, Sullins 2008, Turing 1950), then some information constructs may evolve significant artificial agency up to a level of competence similar to our own. In this case, they may be deserving of moral consideration for the same reason we, animals, ecosystems and corporations are already (Floridi and Sanders 2004, Floridi 2003, Sullins 2007, 2006a, 2006b). Dealing with this is a very interesting problem. Perhaps, with the advent of these artificial agents, we must also provide them with a kind of machine morality (Anderson and Anderson 2007, Wallach and Allen 2008). The ethics of artificial agents will be addressed in Chapters 12 and 13 of this volume, but if we make the right decisions then perhaps the future of computer ethics just may evolve to fulfil our desire for secure free speech and privacy rights.
1 Juicy Campus went offline in 2009 but has been replaced by other gossip sites.