The BMJ (formerly the British Medical Journal) in print has a long history and has been published without interruption since 1840. The BMJ’s vision is to be the world’s most influential and widely read medical journal. Our mission is to lead the debate on health and to engage, inform, and stimulate doctors, researchers, and other health professionals in ways that will improve outcomes for patients. We aim to help doctors to make better decisions. BMJ, the company, advances healthcare worldwide by sharing knowledge and expertise to improve experiences, outcomes and value.