Look at the news today and you see it everywhere: dishonesty. Today’s most public CEOs, politicians, and celebrities seem to bask in the glow of deceit. We might even be tempted to believe that fakers make it farther. But here’s the skinny: the world has changed in a way that human society has never before seen, and it’s not changing back. Transparency is the new norm, and eventually, today’s charlatans are getting permanently exposed. To kick off this truth-telling tale, we must first understand why honesty isn’t just the best policy today; instead, it’s the only policy for surviving—and thriving—in twenty-first-century business.