SMALL DATA. Copyright © 2016 by Martin Lindstrom. All rights reserved. For information, address St. Martin’s Press, 175 Fifth Avenue, New York, N.Y. 10010.
Cover design by Mark McDermott and David Yu, Juice Group
The Library of Congress has cataloged the print edition as follows:
Lindström, Martin, 1970–
Small data : the tiny clues that uncover huge trends / Martin Lindstrom.
pages cm
ISBN 978-1-250-08068-4 (hardback)
ISBN 978-1-4668-9259-0 (e-book)
1. Consumer behavior. 2. Branding (Marketing) I. Title.
HF5415.32.L5576 2016
658.8'342—dc23
2015030202
e-ISBN 9781466892590
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First Edition: February 2016