“… a must-read for any marketer trying to operate and gain relevancy in today’s environment of infinite media, where the consumer not only has a wider span of control but in some cases, with user-generated content, is actually not just our customer but our competition! Change is going to continue to take place. Let’s make sure we see it coming and are prepared to respond and engage.”

—LISA BOWMAN, Executive Vice President and CMO, United Way Worldwide

“If you’re looking for a book with conversion-rate charts, lead funnels, and ROI tables, this isn’t it. Sweezey gets back to what we should have been focusing on all along: human behavior, why consumers make the decisions they do, and why context matters more than ever.”

—GEOFFREY COLON, Head of Brand Studio, Microsoft Advertising; author, Disruptive Marketing

“Thoughtful, up-to-date, and practical insight on how marketing really works today.”

—SETH GODIN, author, This Is Marketing

“A wonderfully helpful, interesting, and thoughtful book that helps place change in the context of the past. All too many books on marketing are hyperbolic, farfetched, or academic. This is a superb book that cuts to the chase of the change that matters and gives you smart practical advice on what to do about it.”

—TOM GOODWIN, author, Digital Darwinism; Futures Lead, Publicis Groupe

“Whoa. This book is big and broad and deep and smart as hell. It’s a comprehensive analysis of how people buy in the Age of Infinite Media and presents a systematic framework to help every marketer rise to the many challenges of change. Read it and put it to work.”

—DOUG KESSLER, cofounder, Velocity Partners

“Sweezey provides a detailed playbook on how to do Modern Marketing, everything from how brand and advertising must change in the digital era to the deep integration of technology and data to enable you to scale. Buy a copy for every member of your marketing team to transform your relationship with customers.”

—CHARLENE LI, founder and Senior Analyst, Altimeter, a Prophet Company; New York Times bestselling author, The Disruption Mindset

“With The Context Marketing Revolution, Mathew Sweezey provides a road map for how to serve today’s media-inundated consumers in the moments that matter. This book should be required reading for A-list brands, B-schools, and C-suites everywhere. It’s that fundamental.”

—JEFFREY K. ROHRS, CMO author, Audience

“The new market leaders won’t be marketers or brands—they will be customers. Marketers who want to follow their customers’ lead need to start with this book.”

—DOC SEARLS, author, The Intention Economy; coauthor, The Cluetrain Manifesto

“If you recognize and accept that marketing has transformed, you are halfway there. This book will help you go the rest of the way by helping you decide what to do about it. Practical advice from a real-world practitioner.”

—DHARMESH SHAH, cofounder and CTO, HubSpot