This edition published in 2012 by

PROFILE BOOKS LTD

3A Exmouth House

Pine Street

Exmouth Market

London EC1R 0JH

www.profilebooks.com

First published in the United States of America in 1987 by
Crown Publishers, Inc.

First published in Great Britain in 1988 by Sidgwick & Jackson Ltd

Copyright © The Ogilvy Group, 1986, 2012

10 9 8 7 6 5 4 3 2 1

Typeset in Baskerville by MacGuru Ltd

info@macguru.org.uk

Printed and bound in Great Britain by

Clays, Bungay, Suffolk

The moral right of the authors has been asserted.

All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of both the copyright owner and the publisher of this book.

A CIP catalogue record for this book is available from the British Library.

ISBN 978 1 78125 087 7

eISBN 978 1 84765 945 3

The paper this book is printed on is certified by the © 1996 Forest Stewardship Council A.C. (FSC). It is ancient-forest friendly. The printer holds FSC chain of custody SGS-COC-2061

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