^* Most products in tech, at least on the Internet side, launch half-baked, as what’s called an MVP, or “minimum viable product.” This is the minimum level of functionality you can provide and still sanely call your creation a product. In FBX’s case, this meant the real-time auction worked with the basic ads-buying protocol we had designed, but we had none of the monitoring tools, debugging tools, or error notifications we’d need to properly manage this beast, nor the more advanced functionality, such as cross-browser identity matching, that we’d dreamed up. That would all be built in the nine months after launch, with one very overworked engineer (Hari) and one intern.