Chapter 22
In This Chapter
Using your tablet for a small one-on-one presentation
Projecting your tablet presentation on a screen for a larger audience
Selecting the best apps to showcase your tablet presentation
Though more than 40 percent of the American adult population owns a tablet, you still can ride on a certain novelty wave if you use your tablet to give a presentation or demonstration. Tablets are lightweight, fast, and flexible, and they set a less formal tone for smaller or more casual presentations. And by allowing you to walk around, switch between applications, use a whiteboard, and do other cool options, they can create a more interactive presentation.
For a growing number of salespeople, tablets are rapidly replacing a lot of the old printed brochures and flip books of yesterday and are on their way to becoming the presentation vehicle of choice. This chapter discusses ten must-know tips to help you get the most out of your tablet in your presentation.
When using your tablet to present directly to one or two people, you need a stand. Holding a tablet perfectly still for the length of a presentation is physically impossible. Every time you interact with your prospect, you’ll find yourself in a new position and your prospect in turn will have to readjust to see the screen. Folding screens are too flimsy. You need something sturdier that you can count on. Here are some good options:
At the risk of sounding like your mother, “clean your tablet before your presentation!” I’ve been at presentations where the salesperson pulled out a tablet and it looked like someone had used it to serve pizza on. Even if your presentation is more informal in nature, your prospect doesn’t want to look at your fingerprints from your last meal. Carry some pocket cleaners in your case or car and give it a thorough wipe before you start your presentation.
After cleaning your tablet, the next thing you should do is disable notifications. You certainly don’t want a push notification from your Facebook account to interrupt your presentation. Although some older model tablets may require you to disable notifications on an app-by-app basis, newer Android tablets and iPads allow you to activate a Do Not Disturb feature.
To activate Do Not Disturb on your Android tablet, follow these steps:
To enable Do Not Disturb on your iPad, follow these easy steps:
If you’re presenting to more than two people, you’re going to need a projector. More than two people and you have your audience members jockeying around to see the tablet or the disruption of passing it around. You can connect your tablet to a projector in one of two ways:
VGA or HDMI: You can connect your tablet directly to the projector by using the appropriate cable and the video port on your tablet. Most newer projectors use HDMI but video and input ports vary widely so find out the requirements of the projector you’ll be using and purchase the appropriate adapter or cable to fit both your tablet and the projector.
If you’re connecting to a projector with VGA and your presentation has sound or music, you need to connect your tablet to an external speaker to hear the audio.
Bluetooth wireless: If your tablet is Bluetooth capable (which most newer models are), you can connect to a projector that is also Bluetooth ready. Here’s how to connect to a projector via Bluetooth on a tablet:
Activate the Bluetooth feature on the projector by pressing the button or making a selection on the screen.
In the case of older projectors, you may need to insert a Bluetooth USB adapter into the projector’s USB port.
If you have an iPad, you need to access wireless through AirPlay — a feature included on your iPad that allows you to wirelessly stream media to an AirPlay-capable device, such as an Apple TV or a Mac or PC with AirServer.
Here are the steps to connect your iPad to an AirPlay-capable device:
Select your AirPlay device.
Enable mirroring if you have an iPad 2 or later if you want to have the same display on your iPad screen as on the display screen.
There are a few familiar faces but fewer choices when it comes to creating and sharing slide decks on your tablet. Here are the main players and some things to consider when choosing your platform:
Keynote IOS: Keynote is the default program for iPad. Keynote also works with iCloud, so your presentations are saved and automatically updated on all of your Apple devices. You need to get the Keynote IOS app ($10), which can import presentations made in PowerPoint or Keynote.
If you create your presentation in Keynote or PowerPoint on your computer, you’re likely to lose many of your fonts, transitions, builds, and audio in the import because they’re not available on the tablet. You can avoid this by creating your presentation directly on your tablet, or using the SlideShark app, which I discuss later in this chapter.
Even though there are many similarities between using PowerPoint or Keynote on a computer and a tablet, you want to familiarize yourself with a few differences before you give a presentation. The last thing you want to do is to struggle with the basic mechanics in front of your audience.
Here are some tips for using PowerPoint on your tablet:
Here are some tips for using Keynote to present on your iPad:
SlideShark, which is the leading app for showing PowerPoint presentations on your tablet, preserves all your fonts and images. You can also share an online version of your presentation that others can view on-demand from any device, and you can track and view the results. It’s free and simple to get and to use. Here’s how:
www.slideshark.com
and set up a free account.With the right app your tablet can turn into a portable whiteboard that you can either use straight from the tablet or project onto a screen. Great for brainstorming and capturing ideas and feedback, the whiteboard feature gives you a quick and easy way to make your presentation super interactive.
Several apps are available, depending on how creative you want to get:
The ability to black out your screen during a presentation is an important functionality to have to direct your prospect’s focus. The computer option of hitting the B key or the blackout key on your remote isn’t currently available on tablets but you can still create the same effect with a little pre-planning:
If you’ve ever watched a movie made for the widescreen on an older television, you have an idea of what the slide aspect can do to your images. Android tablets have a ratio of 16:1 — close to the standard widescreen aspect of 16:9 and well-suited for widescreen. However the iPad and many other tablets have a 4:3 aspect ratio so if you create your slide deck in another ratio, your images may be distorted when you convert to PowerPoint or Keynote. Here is what you need to know to avoid image distortion: