1. Adam Smith, An Inquiry into the Nature and Causes of the Wealth of Nations (Chicago: University of Chicago Press, 1977), 44–45.
2. George Loewenstein, “Because It Is There: The Challenge of Mountaineering . . . for Utility Theory,” Kyklos 52, no. 3 (1999): 315–343.
3. Laura Shapiro, Something from the Oven: Reinventing Dinner in 1950s America (New York: Viking, 2004).
4. www.foodnetwork.com/recipes/sandra-lee/sensuous-chocolate-truffles-recipe/index.html.
5. Mark Twain, Europe and Elsewhere (New York: Harper & Brothers Publishers, 1923).
6. http://tierneylab.blogs.nytimes.com.
7. Richard Munson, From Edison to Enron: The Business of Power and What It Means for the Future of Electricity (Westport, Conn.: Praeger Publishers, 2005), 23.
8. James Surowiecki, “All Together Now,” The New Yorker, April 11, 2005.
9. www.openleft.com/showDiary.do?diaryId=8374, September 21, 2008.
10. The complete presentation is available at www.danariely.com/files/hotel.html.
11. Albert Wu, I-Chan Huang, Samantha Stokes, and Peter Pronovost, “Disclosing Medical Errors to Patients: It’s Not What You Say, It’s What They Hear,” Journal of General Internal Medicine 24, no. 9 (2009): 1012–1017.
12. Kathleen Mazor, George Reed, Robert Yood, Melissa Fischer, Joann Baril, and Jerry Gurwitz, “Disclosure of Medical Errors: What Factors Influence How Patients Respond?” Journal of General Internal Medicine 21, no. 7 (2006): 704–710.
13. www.vanderbilt.edu/News/register/Mar11_02/story8.html.
14. www.businessweek.com/magazine/content/07_04/b4018001.htm.
15. http://jamesfallows.theatlantic.com/archives/2006/09/the_boiledfrog_myth_stop_the_l.php#more.
16. Andrew Potok, Ordinary Daylight: Portrait of an Artist Going Blind (New York: Bantam, 2003).
17. T. C. Schelling, “The Life You Save May Be Your Own,” in Problems in Public Expenditure Analysis, ed. Samuel Chase (Washington, D.C.: Brookings Institution, 1968).
18. See Paul Slovic, “ ‘If I Look at the Mass I Will Never Act’: Psychic Numbing and Genocide,” Judgment and Decision Making 2, no. 2 (2007): 79–95.
19. James Estes, “Catastrophes and Conservation: Lessons from Sea Otters and the Exxon Valdez,” Science 254, no. 5038 (1991): 1596.
20. Samuel S. Epstein, “American Cancer Society: The World’s Wealthiest ‘Nonprofit’ Institution,” International Journal of Health Services 29, no. 3 (1999): 565–578.
21. Catherine Spence, “Mismatching Money and Need,” in Keith Epstein, “Crisis Mentality: Why Sudden Emergencies Attract More Funds than Do Chronic Conditions, and How Nonprofits Can Change That,” Stanford Social Innovation Review, spring 2006: 48–57.
22. Babylonian Talmud, Sanhedrin 4:8 (37a).
23. A. G. Sanfey, J. K. Rilling, J. A. Aronson, L. E. Nystrom, and J. D. Cohen, “The Neural Basis of Economic Decision-Making in the Ultimatum Game,” Science 300 (2003): 1755–1758.
24. Franklin D. Roosevelt, Oglethorpe University commencement address, May 22, 1932.