Serafina
Horizontal Seamed Corset 1900-1905
The next style of corset to be considered is one especially suitable for those figures who desire to be tight-laced. The seams of the various gores are cleverly constructed, so as to run horizontally round the figure, and may terminate at any height when properly put together, provide for much more strain in that direction.
Coutil is certainly the most suitable material, or any other may be used, as desired.
We illustrate on our diagram on the next page , the smallest number of bones and steels it is advisable to use, and where the number is required to be added to, they may be located as follows: Bones will be arranged to cover the small vees between steels and other sets of bones.
When cutting out, take care to place the eyelet edge on the straight of material; also that the top and bottom edges are cut 1/2 inch wider than pattern on each band, so that each edge may be overlapped, have its inlay turned in, and then the seams may be stitched in ordinary tailor fashion on either side. 
The dot and dash line shows the waist hollow, and when cutting the vees thereon, crease the parts, then sew before slitting the edges of same with a penknife; or if the material is very thin, then a little stretching of the creased edges will suffice for the cutting, after which they may be neatly felled or stitched down.
These corsets are cut in ten parts: the half, as shown here, has three upper and two lower portions.
Corsets are made from two broad bands of elastic joined together in this style for athletic purposes.
Corsets with seams placed on the horizontal or diagonal, instead of the vertical, are not unknown throughout the history of corset design, but they are not in the majority of surviving examples. This particular corset is the last pattern listed in the first edition, although it is probably one of the earliest patterns, dating to 1900-1905.
This early date based on two pieces of evidence. In the 1904 General Price List of Jeremiah Rotherman & Co (London, England), listed among the many different corsets available for sale, is one called the “Horozone”, with five horizontal bands, 30 just as this pattern has. It is listed as a black corset, soft finished, with a 13 1/2” straight busk, for quality A corsets, fanned (flossed) with gold, price was 47/6, and for quality D, fanned with coral, 78/-.
There is no brand name associated in the catalog with this “Horozone” corset. However in a 1906 United Kingdom patent design suit, the Charles Bayer company is listed as selling a corset with the same name in 1900, 1902 and 1904, and advertised it in 1905. 31 Although the placement of the bones in the pattern and the illustration are not the same, in the legal proceedings, the Charles Bayer company is noted for changing their boning layout on their corsets from season to season.
Horozone Corset
1904 General Price List of
Jeremiah Rotherman & Co (UK)