My thanks are many. Here are a few.
To Don Miller—a decade ago in the woods of Canada, you said we should collaborate on something and now we did. The honor is mine.
To the whole StoryBrand team—including Betsy, Tim, JJ, Koula, Melissa, Avery, and Alex, in memory. You are building a company that is changing the face of marketing, and it has been a joy to cheer from the sidelines.
To the smart publishing people—Wes Yoder of Ambassador Literary, and Sara Kendrick and Amanda Bauch of HarperCollins. For sharp minds and sharper pens.
To the many individuals, startups, and brands who provided the case studies for this book and for the larger development of the SHARE model for social media success. Ever since my days at Twitter, I have relied on others’ willingness to pull back the curtain on their own digital media use to understand what works and what doesn’t in the wild. Thank you.
And finally, to the dedicated fire marshal of my home, Jose, and our resident arsonists, Lucia, Santi, and Mateo. I need more toes to stay on the tips of.
In the words of my children, who I hope will never learn that it is actually not the appropriate thing to say when a book comes to an end, amen!