This evaluation will help your business determine which social media platforms will work best for you. Once you take it, you will know which platform is your top priority, and where you should spend most of your marketing efforts.
Please answer the following questions on behalf of your brand:
1. How many followers do you have on each of the following platforms?
• Twitter __________
• Facebook __________
• LinkedIn __________
• Instagram __________
• Pinterest / Reddit / Quora / YouTube / Other __________
2. How many people are you following on each of the following platforms?
• Twitter __________
• Facebook __________
• LinkedIn __________
• Instagram __________
• Pinterest / Reddit / Quora / YouTube / Other __________
3. Subtract the number of people you follow from the people following you on each platform and write out that number:
• Twitter __________
• Facebook __________
• LinkedIn __________
• Instagram __________
• Pinterest / Reddit / Quora / YouTube / Other __________
4. Which platform has the highest number? _____
5. Which platform has the second-highest number? _____
6. What platform do you think most resonates with your audience? (Don’t overthink this; go with your gut.) Another way to ask this question is: Where do you think your audience spends their time on social media?
• Twitter __________
• Facebook __________
• LinkedIn __________
• Instagram __________
• Pinterest / Reddit / Quora / YouTube / Other __________
7. On which platform do you have the most engagement? (Although deep analysis isn’t required, we do want a real sense here.)
• Twitter __________
• Facebook __________
• LinkedIn __________
• Instagram __________
• Pinterest / Reddit / Quora / YouTube / Other __________
8. Which platforms do your competitors use most?
• Twitter __________
• Facebook __________
• LinkedIn __________
• Instagram __________
• Pinterest / Reddit / Quora / YouTube / Other __________
9. Which platform do you or your social media manager or marketing team have a personal affinity for?
• Twitter __________
• Facebook __________
• LinkedIn __________
• Instagram __________
• Pinterest / Reddit / Quora / YouTube / Other __________
10. Which platform(s) do you already know how to use and/or does the individual or team managing your social media already know how to use?
• Twitter __________
• Facebook __________
• LinkedIn __________
• Instagram __________
• Pinterest / Reddit / Quora / YouTube / Other __________
Get Your Results: Write out the number of times you responded with each platform in questions 4–10:
• Twitter __________
• Facebook __________
• LinkedIn __________
• Instagram __________
• Pinterest / Reddit / Quora / YouTube / Other __________
The platform with the highest number is your priority platform. The second highest number is your secondary platform, and so on in that order.
Your Priority Platform is: __________
Your Secondary Platforms in the following order are: __________
If you learn better by video, access a free five-video minicourse at SocialMediaMadeSimple.com.